40 million followers in less than a month
Liu Genghong attracts phenomenal attention by "moving up"
The latest new top streamer is not a high-profile niche student, but Liu Genghong who has been in the entertainment industry for many years.
Previously, his most famous identity was "Jay Chou's friend", but recently he became a well-known "Coach Liu" due to the live broadcast of home fitness, and was followed by a large number of "Liu Genghong Girls" and "Liu Genghong Boys". It has gained nearly 40 million followers on the short video platform.
Liu Genghong's traffic blowout phenomenon has become a hot topic of discussion. Some people are willing to follow the practice. Some people lament that the popularity of celebrities is a metaphysics.
Reporter Liu Yuhan
True love is contagious
Wearing shorts, a vest and socks, dancing vigorously for fat-burning exercises, with his wife Wang Wanfei following behind and grinning tiredly, this is the content of Liu Genghong's live broadcast.
Because of the fitness live broadcast, Liu Genghong gained nearly 40 million followers on a live broadcast platform in less than a month, and even gained 10 million followers in one day on April 21, which is astounding.
Many people are puzzled by this. How can a simple fitness live broadcast form such an amazing traffic effect?
The first is Liu Genghong's star status.
Liu Genghong has been in the entertainment industry for 30 years, and he is best known as Jay Chou's friend.
Before Jay Chou's debut, Liu Genghong helped Jay Chou many times, encouraged him to create, and strived for performance opportunities for Jay Chou. Therefore, the two have been hard-core brothers for many years, and Jay fans even regarded him as "around Jay Chou".
Liu Genghong has appeared in many Jay Chou's MVs, and also wrote lyrics for Jay Chou's songs. He also starred in the movie "Initial D" with Jay Chou, and he also wrote and released the album "Rainbow Paradise".
In 2017, Liu Genghong took his daughter Xiao Puff to participate in the fifth season of the variety show "Where Are We Going, Dad", allowing the audience to see his image of a dad.
Although Liu Genghong has not been a big hit for many years, compared with ordinary fitness bloggers, his star status has been closely related to his ability to skyrocket from 3 million fans in early April to more than 42.5 million fans at present.
Then there is Liu Genghong's excellent fitness skills.
He once customized an exclusive fitness method for Jay Chou, and in just over 3 months, Jay Chou developed eight pack abs and mermaid lines, and shot the album cover of "Twelve Constellation" with a perfect body.
He is also a fitness personal trainer for many celebrities, and has brought Peng Yuyan, Jerry Yan, Lin Junjie, Wu Jing, etc.
Liu Genghong is not only a fitness expert, but also a fitness maniac, almost crazy for fitness Pull-ups, I also plan to train Chen Xiaochun's son's core strength.
His heartfelt love for fitness makes it easy for netizens to be infected during the live broadcast.
Some netizens felt that Liu Genghong was like a perpetual motion machine during the live broadcast. During the one-and-a-half hour live broadcast, he was able to maintain a high state of vitality throughout the whole process, encouraged everyone passionately, and had a great appeal to netizens.
Some netizens said, "When he moves, there is light in his eyes, and it is difficult not to follow."
Bring positive energy in addition to exercise
However, the main reason for attracting a large number of fans into Liu Genghong's live broadcast room is his strong personal style in the fitness process.
Combining Jay Chou's songs with fitness is a major feature of Liu Genghong. He successively used Jay Chou's "Compendium of Materia Medica" and "Dragon Fist" as rhythm cards, and designed magical fitness movements, which are extremely interesting.
In particular, "Compendium of Materia Medica" has almost become a "fitness battle song", which makes people want to kick like a knee-jerk reflex when they hear it, triggering a punch-in fitness fever.
Like the colloquial phrases "buy it, buy it, buy it" and "all girls" that Li Jiaqi often used when bringing goods in live broadcasts, Liu Genghong also designed "the fat around the waist is clicked away, the mermaid line is the vest line for me" for the fitness live broadcast. The slogan of "want" makes ordinary fitness novice eager to try.
The addition of Liu Genghong's wife Wang Wanfei brought a sense of contrast and joy to the fitness process.
Compared with Liu Genghong's full of chicken blood, Wang Wanfei is a true portrayal of ordinary netizens. She often "paws water", rolls her eyes when she is tired, and sometimes falls to the ground to act like an ordinary spectator. .
The couple chatted with netizens during the fitness break, which enhanced their mutual sense of interaction. The two also took the opportunity to share family anecdotes and parenting knowledge, which increased the stickiness of fans.
Liu Genghong, who was born in 1972, is 50 years old this year. He not only insists on fitness all year round, but also mobilizes his family to exercise.
Now netizens are also moving together.
Many netizens said that watching Liu Genghong's fitness can not only lose weight, but also dispel negative emotions and become positive and sunny because of his energy and enthusiasm.