What's hot this spring?
"Camping" must be one of the key words.
Recently, a reporter from Chengdu Business Daily-Red Star News visited many green parks and camping bases in Chengdu. Since the Spring Festival this year, various weekends and holidays, various tents have become the protagonists of the grass.
At the same time, there are all kinds of camping bases springing up like bamboo shoots, providing one-stop service for campers.
With the "May Day" approaching, some camping sites have been fully booked, and even one is hard to find.
Mafengwo's "2022 Camping Quality Research Report" shows that Chengdu has ranked second as a popular urban destination for camping.
Together with "Beijing, Shanghai and Guangzhou", it has contributed more than 30% of the country's camping tourists.
Camping has become the "top stream" of leisure travel that Chengdu people love.
In this regard, Liu Jun, a professor at the School of Tourism of Sichuan University, believes that behind the camping fever, the epidemic is one of the factors, but more importantly, people's living conditions have improved, and leisure methods have become more diversified.
For Sichuan or Chengdu, the green space coverage is increasing, and the climatic conditions are also suitable for outdoor activities. "Citizens have needs, and there are such conditions outdoors, so camping gradually enters the public's life, and this method should have a relatively stable in the future. development of."
"Camping" is hot:
Where there is a lawn there is a tent
Recently, a reporter from Chengdu Business Daily-Red Star News visited many green parks and camping bases in Chengdu and found that since the Spring Festival this year, various weekends and holidays, various tents have become the protagonists of the grass.
Camping is becoming a new way of life and leisure for Chengdu people.
Chengdu Qinglong Lake Wetland Park is a popular spot.
The reporter visited for several consecutive weekends and holidays and found that in the first phase of Qinglong Lake Wetland Park, there are always more tents on the lakeside lawns near the entrance of the park.
Especially when the weather is fine, many citizens come early in the morning to grab a spot due to the shortage of parking spaces around.
Near noon, the tent can only be plunged into the depths of the park.
Many campers also brought a complete set of simple tables and chairs, picnic equipment, lighting strips, etc., and did not pack up and leave until the evening.
In addition, the outdoor mountain forests in Jintang, Pengzhou, Dujiangyan, Wenjiang, Chongzhou and other places around Chengdu have also attracted a large number of campers under the recommendation of bloggers on major short videos and life social platforms.
A few days ago, Mafengwo's "2022 Camping Quality Research Report" showed that Chengdu has ranked second as a popular urban destination for camping.
Together with "Beijing, Shanghai and Guangzhou", it has contributed more than 30% of the country's camping tourists.
According to the analysis of the report, residents from first-tier cities such as Beijing, Shanghai, Guangzhou and new first-tier cities such as Chengdu are the main customers for camping.
As a new way to travel, spring, summer and autumn are the peak seasons for camping, among which "the most beautiful April days" and "golden autumn and September" are the hottest camping seasons.
In the spring of 2021, domestic camping broke out rapidly. In 2022, as the spring warms up, a new round of camping fever will come again, and the camping search popularity will increase by as much as 75% year-on-year.
Camp base:
"May Day" venues are full of reservations
At the same time, there are all kinds of camping bases springing up like bamboo shoots, providing one-stop service for campers.
And with the "May Day" approaching, some bases have been fully booked, and even one is hard to find.
Chengdu Business Daily-Red Star News reporter learned from an interview that in addition to self-purchased tents for traveling and camping, there are several bases specializing in tent rental in Chengdu every month.
In the Intangible Cultural Heritage Expo Park, Weiguang Camp is one of the newly settled merchants.
This camping base, which was established in September last year, has a large lawn of 40 acres and houses more than 60 tents and 30 canopies. Since its opening, the number of tourists has continued to increase.
Li Yang, the person in charge, said that in October last year, the camp welcomed more than 200 tourists. By the beginning of this year, it had doubled to four or five hundred people. At its peak, it accommodated six or seven hundred mobile tourists.
Li Yang said that many people now make reservations for venues next weekend as soon as the weekend is over, and the venues for April 30 before May Day are currently full.
Camping not only drives the resources in the tourism field, but also drives the development of supporting equipment.
Tianyancha shows that various integration methods such as "camp + scenic spot", "camp + pastoral", "camp + research", "camp + social entertainment" have emerged, and the camping industry has achieved rapid scale expansion.
As players experience more and more camping, barbecues, fireworks, bonfires, travel photography, star shooting, and electronic music carnival have gradually become standard.
Camping is inseparable from equipment.
Recently, the reporter visited a number of outdoor products merchants in Chengdu, and the sales of tents, tables and chairs, trolleys, cooking utensils and other equipment are hot.
Take Decathlon, which mainly sells sports outdoor products, as an example.
Recently, Chengdu people who are busy camping have even "emptied" Decathlon's camping shelves.
In the Decathlon Happy Valley store, the area on the first floor where you turn left by the door is the outdoor camping area, which is also the most lively area at present.
According to the sales staff, as early as the end of 2021, Decathlon (Chengdu) Sporting Goods Co., Ltd. made statistics on the sales of sporting goods that year.
The data shows that among the top ten categories of sports consumer items in Chengdu, the 2-second quick-opening tent ranks in the top three.
On the e-commerce platform, tent sales have also skyrocketed.
On April 5, the "2022 Qingming Holiday Travel Consumption Data Report" released by Tongcheng Travel showed that before and after the holiday, the search volume of keywords related to "camping" on the platform increased by 98% month-on-month.
Behind the heat:
Affected by the epidemic, citizens' demand for camping has increased
Behind the boom in camping, many analysts pointed out that the epidemic is one of the major influencing factors.
Affected by this, people's yearning for a deep natural environment with clear waters and lush mountains has become stronger and stronger, and local leisure tourism has become the norm in various places.
Camping and picnics centered on enjoying outdoor scenery, family gatherings, and leisure and relaxation have become a new hot spot for leisure.
Huang Yue, deputy secretary-general of the Ecological Residence and Camping Branch of China Forestry Industry Federation, said in an interview with the media that since the post-epidemic era, the general public has an increasingly strong desire to breathe fresh air in suburban natural places.
The yearning for the deep natural environment of green water and green mountains is also getting stronger and stronger.
As an option for "micro-vacation" destinations around the city, "this type of camping will form a growing trend in recent years."
Liu Jun, a professor at the School of Tourism of Sichuan University, believes that behind the camping fever, the epidemic is one of the factors, but more importantly, people's living conditions have improved, and their leisure methods have become more diversified.
For Sichuan or Chengdu, green space coverage is increasing, and the climatic conditions are also suitable for outdoor activities. "Citizens have needs, and there are such conditions outdoors, so camping has gradually entered the life of the public, and in the future, this method should be There is a relatively stable development."
Chengdu Business Daily-Red Star News reporter Dai Jiajia