China News Entertainment, Beijing, April 22 (Reporter Shangguan Yun) On the 20th, "Gu Yu Qi Yu Ji" was broadcast, and its related topics quickly became hot searches.
Some people use "ethereal and elegant" to describe its picture, and some people say that it captures the cultural connotation of solar terms.
Chen Lei, the chief director of the "Chinese Solar Terms" series, said in an interview with Sino-Singapore Entertainment on the 21st that "Gu Yu Ji Yu Ji" is the second issue of the "Chinese Solar Terms" series, with the theme of "good life" and "good cultural programs, It should be close to life."
"The Adventures of Grain Rain" poster.
Photo courtesy of Henan Radio and Television Omnimedia Marketing Planning Center
Storytelling in the form of web dramas
Like the first episode of the "Chinese Solar Terms" series, "The Adventures of Grain Rain" continues to use the form of a micro-net drama, telling a rather fantastic story in just ten minutes.
It follows the observation perspective of Mr. Solar's "Illusion Space".
In the tea garden, advertising director Lu Yu was shooting a short film on the theme of "good life", but suddenly he lost sight of the color due to too much work pressure.
Under the guidance of a piece of tea, Lu Yu strayed into the secret realm of the tea garden and met a mysterious and enthusiastic girl, Ye Jia, and a strange journey began.
In addition, traditional folk crafts such as tea picking, tea frying, tea making, and tea tasting are also integrated into it.
Chen Lei revealed that when he conceived this story, he used "Peach Blossom Spring" as a reference, hoping to tell a modern life version of "Tea Garden" in a relaxed and clear way.
"The names of the two protagonists have some subtleties, such as the names of Lu Yu and tea saint Lu Yu are homophonic." Chen Lei mentioned, and Ye Jia's name comes from Su Shi's biography of Ye Jia.
He said that the form of "Gu Yu Qi Yu Ji" actually reflects the thinking of the Internet, which is more in line with the needs of the audience; in addition, it also combines the presentation of traditional culture with the aesthetics of modern people, which is easier to spread.
Passing emotions and philosophies
It should be noted that before the broadcast of "Gu Yu Ji Yu Ji", the main creative team expressed the hope that in addition to the scientific significance of solar terms, each issue can convey a kind of emotion and spiritual philosophy through a story of adventure that is close to the present.
A still from "The Adventures of Grain Rain".
Photo courtesy of Henan Radio and Television Omnimedia Marketing Planning Center
For example, "Gu Yu Ji Yu Ji", the main creative team combined with the connotation of solar terms, and determined "good life" as the theme of this program.
However, the innovative expression of traditional culture is sometimes not an easy task.
"If the story doesn't look good, it's likely to be 'you talk about your culture, and I look at my phone'. Therefore, when we introduce traditional culture to the audience, we can no longer use that kind of cramming or didactic expression. "Chen Lei explained.
Therefore, he and the colleagues of the main creative team decided to extract a contemporary emotional theme for each solar term. "The Adventures of the Grain Rain" hopes to bring a meditative look to the audience, as well as a kind of "suddenly enlightened". "Beautiful expectations.
"For example, there is a line in the show: If it weren't for you, I almost missed the whole spring." Chen Lei gave an example. This is to remind everyone to slow down and feel the Chinese cultural connotation behind the solar terms through the nature we see.
How to attract fans?
In fact, not only the "Chinese Solar Terms" series, but also the previous cultural programs such as "Tang Palace Night Banquet" and "Dance for a Thousand Years" have been well received and have successfully "circled fans" young people.
"Tang Palace Night Banquet".
Photo courtesy of Henan Radio and Television Omnimedia Marketing Planning Center
Earlier, a survey conducted by the Social Survey Center of China Youth Daily through the questionnaire network on 2012 interviewed youth showed that 91.6% of the interviewed youth expected more programs to explore and understand traditional culture.
In general, the success of excellent cultural programs is often inseparable from the in-depth excavation of the connotation of traditional Chinese culture, to achieve the integration of tradition and reality, and at the same time to achieve innovative expression, technology empowerment, and cross-border cooperation.
"We create a literary and artistic program not to attract attention, but to leave something to the times." Chen Lei believes that as a literary and artistic worker, we cannot be eager for quick success.
If you have the right attitude, you can make the program well.
He said that a good cultural program should be close to modern life, and the content should make the audience have a sense of participation and interaction, and achieve a high degree of empathy. This is the most ideal state, "such cultural programs will be popular." ( Finish)