One episode in ten minutes, the plot is reversed, the rhythm is fast, and the short drama achieves a counterattack by virtue of its quality
After one or two years of savage growth and production blowout, the micro-sketches ushered in a counter-attack with high-quality products.
Recently, with the broadcast of works such as "Nian Nian Wuming", "Don't Mess with the White Dove", "Aunt's World" and other works, the ten-minute episodes of short dramas gradually came out of the circle with their quality.
Judging from the fact that major film and television companies and video platforms have deployed the mini-series market, mini-series will gradually enter the road of quality, commercialization and industrialization.
Excellent works appear in a series of short dramas
The recently concluded short drama "Nian Nian Wuming" is very popular, with more than 400 million views. As a costume drama, its quality is not bad. The overall look and feel is no different from costume idol dramas, and it is no longer shoddy. , A work that caters to the audience of the short video sinking market.
Before "Nian Nian Wuming", different types of short dramas such as "Don't mess with the white pigeon", "Aunt's World" and "She Who Can't Sleep" all came out of the circle by word of mouth.
Since the beginning of this year, there have been many mini-series works that have won attention based on their quality, which shows that after two years of development, mini-series has gradually moved towards a development path that focuses on quality and production standards.
"Nian Nian Wuming" is known as "the Smiths in ancient costumes". In the whole drama 18 episodes and a total of more than 200 minutes, it tells the story of Si Xiaonian, the owner of the garment workshop who concealed his identity as a "killer of the rivers and lakes", and his relationship with the undisclosed The story of Yan Wuming, a doctor who is the commander of the Dark Guard Battalion, falls in love with each other and kills each other.
In this short story, there are romantic scenes where two protagonists fall in love at first sight, two people hide their identities and start an assassination and a martial arts scene, and there are two funny scenes where two people see through each other but still act as "masked couples", and there are two people in order to The tragic scene of saving each other, and the sweet scene of the two of them retreating together.
The play is only four or five episodes in length of a normal costume idol drama, but it tells a powerful story with rich elements, fast rhythm and many twists.
The reason why this drama is out of the circle is that it jumped out of the creative routines of the costume idol dramas "Sadomania", "Big Heroine", "Sweet Pet", "God and Demon War", and the story is fresh and lovable.
There are still many bright spots in the play, such as the pursuit of rich visual aesthetics, the integration of ancient style, martial arts style, and romantic style. There are a lot of foreshadowing buried in the shortest space, and the story is well connected.
The short duration, fast rhythm, multiple reversals, no procrastination, and no exaggeration are the main reasons for the show's attention.
Regarding the popularity of short dramas, Zeng Qingjie, director of "Nian Nian Wuming", believes that "double-speed viewing" has become a routine operation for audiences. Those "water-filled dramas" with a single episode of nearly an hour and dozens of episodes are gradually abandoned by the market, and A short play that can complete character characterization and clue description in a relatively short period of time, and has a plot reversal, is more in line with the fragmented entertainment needs of current users.
It is worth mentioning that this year's short dramas have begun to make breakthroughs in creative themes and genres, expanding from ancient romance, campus youth, light martial arts, suspense, etc. to comedy, female suspense, science fiction, workplace, reality and other types. .
For example, the short drama "Aunt's World" starring Li Lingyu and Mu Liyan is based on the creative rhythm and creative mode of the short drama, but the content of the sitcom.
Rob the blind box, anti-fraud, become an "Internet celebrity", staged a square dance competition, "Mission Impossible" battle, etc. The drama is a social phenomenon and a theme for each episode, presenting the colorful, trendy and interesting life of contemporary elderly groups.
For another example, "Don't Mess With The White Dove" is an urban emotional short drama, but it has a feeling of female emotional suspense. In the play, the three heroines He Xu, Li Li, and Bai Ge talk about their emotional problems from their own perspectives. In their mouth, they are all victims, but when the perspective is reversed, the audience finds that in the emotional world, there are no absolute victims and absolute good people.
The actors' acting skills are online, and the service is very Japanese, with a unique temperament and a full sense of atmosphere.
Another popular mini-drama "The Princess is Above", which combines various anti-routine characters and stories, follows the visual style of ancient and aesthetic artistic conception.
More and more mini-series not only focus on stories, but also begin to pay attention to visual presentation and aesthetic style, which improves the overall quality of mini-series creation.
From savage growth to growing attention
Judging from the creation trend of last year, micro-short dramas are still chasing audiences in the sinking market, and have launched a large number of works that focus on "earth flavor", "sweet feeling", high sweetness, high pet, "sprinkling dog blood" and other characteristics. Brain-sweet dramas, dog-blood love and ancient costume romances are more like low-profile web dramas.
Of course, this year, there are also a large number of earth-flavored short dramas that tell stories such as "the black-bellied prince meets the top pet", "little assistant restarts the female bully", "cartoon heroine crosses over and meets the bully school grass" and other stories, which are harvesting traffic and consuming audiences. Enthusiasm, but as major long-form video platforms begin to deploy mini-series, as more and more directors of long-length dramas try mini-series works, and more and more high-income work with split accounts appears, the film and television of mini-series is more and more popular. Type quality has been significantly improved.
Video platforms have begun to see the prospect of micro-short dramas, and have deployed micro-short drama theaters one after another.
Platforms have opened "Shifen Theater", "Light Theater", "Small Theater", etc. Some platforms have upgraded the "Xiafan Theater" of micro-short dramas to "Short Drama Channel", and platforms have spent hundreds of millions of yuan to support micro-short drama theaters. It is broadcast in series, series and themed, and creates its own brand of mini-series.
If there is boost, there will be development. At present, there are many development advantages of micro-short dramas, such as low investment and fast return freedom, flexible profit models such as account sharing model and advertising sharing, innovative creative models such as interactive experience, diversified cross-border The new gameplay has made it an experimental field for film and television, and major film and television companies have entered the mini-series.
Micro-short dramas are small in volume, low in investment, and highly innovative, and their "short, flat and fast" features are in line with the current audience's habit of chasing dramas.
It is worth looking forward to whether the long video platform's intensive exploration of horizontal-screen micro-shorts can make it the "catfish" that stirs the content innovation of film and television dramas.
Qilu Evening News reporter Shi Wenjing