Variety shows open up a new space for cross-border integration

　　[Viewing the tide of literature and art]

　　The "Poetry Theater" of "2022 China Poetry Conference" may lead the audience back to the historical scene in the form of sitcom, allowing the audience to immersely experience the creative background and poet's mood of the classic poetry, or let He Zun, Li Gui and other cultural relics "speak" ", allowing the audience to understand poetry and history from the perspective of "epic mutual proof"; with the rise of short videos, micro-variety shows that rely on short videos for dissemination have emerged, with a brisk rhythm and characteristics suitable for fragmented consumption, successful Attract the attention of the audience... Recently, "fusion" has become a key word in variety show creation, opening up a wider imagination space for creation.

The linkage of different art categories brings multiple viewing experiences to the audience

　　In recent years, there has been frequent interaction between art categories such as variety shows, TV series, movies, and dramas, showing a new development trend of cross-border linkage and integration of forms.

Among them, the integration and exploration of variety shows are the most active.

Practitioners break through the inherent boundaries between categories, and through the exchange and integration with movies, TV dramas and dramas, they broaden their artistic and aesthetic dimensions to meet the aesthetic needs of audiences in the new era.

　　From a professional perspective, it is a conventional integration model to introduce the work content of different types of work in the film and television and drama industries.

For example, "Director Please Advise" and "Let's Start Shooting" push the film and television director, a mysterious profession in the eyes of the audience, from behind the scenes to the front of the stage, presenting the director's working methods and the operation process of the film and television industry in the form of variety shows.

The first "Drama New Life", which focuses on the working state of drama people, uses drama people from different types of work such as directors, screenwriters, actors, and stage designers to jointly create performances and operate theater troupes, simulating the real ecology of the industry, and broadening the public's understanding of the theater industry.

These programs condensed the content related to the development of the film and television drama industry, expressed the love and dedication of film and television people and drama people to art, and endowed the reality show with more cultural connotation and social value.

　　In recent years, with the continuous improvement of audience appreciation level, "immersion" has become an important appeal for them to watch programs.

Many creators are aware of this market demand, and have integrated film and television drama creation techniques into variety shows, opening up a new space for drama and variety integration.

For example, "National Treasure", "China in Stories", and "China in Classics" build theaters in the studio space to reproduce historical or era scenes, tell historical stories and shape heroic characters in the form of short plays, and explore an application "Theatrical expression" is a development path that conveys excellent traditional culture and demonstrates the spirit of the times.

There is also a program that draws on the strengths of both film and television dramas and variety shows, emphasizing the continuity of the plot and the audio-visual experience of the quality of the episodes, so that the concept of "dramatic variety shows" enters the audience's field of vision.

The "Dancing Millennium" jointly produced by Henan Satellite TV and Station B has designed a story background that spans time and space, built a complete narrative line, displayed classic works of Chinese dance with variety shows, and produced variety shows with the standards of film and television dramas.

"Under One Roof" uses film-level cameras and lenses, and a filming team that focuses on documentaries to record the lives of six amateur guests under the same roof for 105 days in a panoramic view, and use real-time prediction and accurate capture of the TV series of the real reactions of the guests The creative creation, the carefully designed scene structure on the basis of respecting the true feelings, and the post-editing that emphasizes the ultimate story, make the audience get the fun of "chasing the drama".

This attempt further broadens the form and expression of variety shows and brings multiple viewing experiences.

　Media integration realizes multi-screen linkage communication and enhances the influence of programs

　　The integration and innovation of variety shows is also reflected in the field of communication.

In recent years, media integration has become the general trend. Information dissemination channels have become wider, faster and faster, and the scope of influence has become larger and larger, bringing new opportunities for the development of variety shows.

In the process of transformation, radio and television media have built their own new media clients while strengthening in-depth cooperation with third-party new media platforms.

CCTV's new audio-visual media platform "CCTV" is a representative achievement of the transformation of TV into media.

The "Yangyoung" IP series created by CCTV, "Summer of the Young", "Warm of the Young in Winter", and "The Construction of the Young", fully exploits the resource advantages of the main station, and adopts the mode with the host of the main station as the core subject. The fluent voice, the web-like content presentation, and the multi-screen interactive communication method continue to output hot topics, arousing the audience's heated discussion and participation.

Since 2020, SMG has promoted the BesTV+ streaming media strategy with the entire force of Taiwan, and customized "Golden Song Youth", "Perfect Summer" and "Check in!" for BesTV TV!

A batch of high-quality variety shows such as "Food Group" have boosted the rapid growth of its users.

Dragon TV's branded variety show "Our Song" has opened the functions of song selection, bonus points, and song sharing, etc. exclusive to BesTV TV. The music variety show "Singing All the Way" is also exclusively broadcast by BesTV TV, forming a The ecological closed loop of SMG content network linkage.

　　With the continuous deepening of the integration of Taiwan and the Internet, the integration and dissemination of variety shows has surpassed the initial stage of broadcast on multiple platforms in the past. Platform to carry out strategic cooperation.

This not only helps each platform integrate resources on a larger scale and achieve complementary advantages in terms of team, experience, technology, etc., but also an effective measure to deal with problems such as audience differentiation in a multi-screen environment, single program creation logic, and limited dissemination scope. .

Through the precise connection between the content and the platform, double diversion is carried out on the mobile terminal and the TV terminal, so as to realize the communication linkage of multi-screen intersection, and enhance the influence and value of variety shows.

For example, the cross-screen interactive music variety show "Praise for the Song" jointly produced by Zhejiang Satellite TV and Douyin uses the innovative concept of "singing on the big screen and creating the second on the small screen". On the small screen of the mobile phone, you can like songs, make comments on the charts, and create secondary creations, so that good music can be spread across screens and circles.

　　Broaden the boundaries of the industry and realize the coordinated development of variety show + industry

　　At present, practitioners continue to expand the boundaries of the industry with integrated thinking, so that the positioning of variety shows breaks through the single entertainment function and becomes a comprehensive carrier for promoting cultural, economic and social development.

Among them, building an industrial collaborative innovation model around variety show IP and continuously upgrading the industrial chain is a useful attempt to achieve a significant improvement in comprehensive benefits by using industrial integration methods.

　　The "Global Tourism Destination Analysis Report" shows that variety shows and film and television dramas have an important impact on tourists' choice of tourism destinations.

24.5% of Chinese tourists will be tempted by the framing location after watching a variety show, so they want to experience the scenery in the camera and experience the same play route.

This reflects the general trend of the integrated development of culture and tourism from one aspect.

In recent years, more and more cities and tourist destinations have joined the production of variety shows, and the number of cultural and tourism-themed programs has increased significantly.

"The Most Beautiful Central Axis", "Walking Alone for Thousands of Miles" and "Coming On!"

Luoyang, "There are Poems and Far Away: Poems and Paintings in Zhejiang", "Singing All the Way", "Treasure-like Countryside", "My Peach Blossom Land", and "Extreme Challenge Treasure Tour, Green Waters and Green Mountains Public Welfare Season", "Let's Run, Yellow River" ” and other programs, fully tap my country’s rich cultural tourism resources, and use the form of a documentary reality show to lead the audience to approach the historical and cultural heritage, appreciate the magnificent rivers and mountains, feel the modern urban style, and experience the poetic rural life.

The popularity of these programs has also driven the local tourism industry, providing a new development direction for the integration of culture and tourism.

　　Activating historical culture with creative elements, combined with modern aesthetics, has become a new trend for young people.

Programs such as "National Treasures", "Shangxin·Forbidden City", and "Tang Palace Night Banquet" are linked with cultural and creative design to help transform cultural heritage into cultural resources, integrate tradition into modernity, and let classics enter life, releasing a strong social influence force.

The cultural and creative products launched by the program not only have traditional cultural temperament and reflect Chinese aesthetics, but also have daily practical value.

Therefore, historical relics broke through the limitations of time and space and flew into the homes of ordinary people.

In addition, with the "reasoning fever" in the variety show market, with the help of reasoning variety shows, the script killing of the emerging cultural and creative industry has flourished all the way.

For example, Mango TV has developed an IP matrix of "online content + offline entities" based on the ace program "Star Detective", opened themed real scene detective shops, and organized tour-style offline activities such as "Ming Detective City Tour".

iQIYI has intervened in the script-killing industry with the content IP of "Fantastic Season", actively exploring more possibilities for the integration of online variety shows and offline consumption.

　　All in all, under the environmental changes brought about by new media and new technologies, as well as the new trends in the development of the cultural industry, domestic variety shows have actively responded, strengthened cultural connotations, explored model innovation, promoted cross-border cooperation, and realized value creation. 's masterpiece.

It is believed that under the guidance of the concept of integration, the creation of variety shows will become wider and wider.

　　(Wen Weihua)