TFBOYS old materials were turned over, Haiqing became a "social cow", who is boosting the entertainment "archaeology fever"
Recently, Haiqing's video from many years ago was dug up and suddenly turned into a "social cow", attracting attention.
At the same time, the early videos of TFBOYS member Wang Junkai were also turned up, and "this child has stalks when he was a child" became a topic, and Siqin Gaowa's ancient video brought the "sheep placenta science".
This wave of trends, known as "turning over the old accounts"-style star chasing, is like the popularity of the old dramas in the past two years. It provides a source for the secondary creation of users on major platforms, the topic hype of marketing accounts, and the setting of platform entertainment topics. constant resources.
Old topics are new, old stalks are new, and the entertainment "archaeological craze" has become a new traffic password.
Look, the former stars played a lot more
Recently, a draft clip of "Happy Boys 2013" was turned up by netizens, and actor Hai Qing became the focus of attention.
At the scene of the show, Haiqing made a posture of kneeling on one knee and putting his right hand on his chest to the then contestant Ou Hao, and shouted: "Tonight, I am V God, but at this moment, you are my God! "Facing this scene, the contestants on the stage, He Jiong and Wang Han were a little embarrassed, and the audience burst into shouts.
As the "V God" guest invited by the show, Haiqing can directly canvass votes for his favorite players.
Because the "Fast Boys" final was still live, how to canvass tickets and what to say can't be rehearsed in advance, Haiqing's more dramatic "confession" canvassing may also be a temporary play on the spot, but it has achieved a very "exploding" effect. .
Haiqing plays mature female characters in TV dramas. She can be so open on the variety show stage, showing another side of herself, and making the show full of effects.
The moment when this program was very effective was cut out by current netizens alone. Under the trend of everyone's "hunting for strangeness" and playing tricks, it quickly became a scene of "embarrassing out of the sky" in Haiqing's career.
Among netizens' competing comments, complaints, and imitations, Haiqing's "black history" became popular, and Haiqing also had titles such as the spokesperson of "She Niu" and "the number one madman in internal entertainment".
Some netizens said that Haiqing's "magic sound is in my ears, and I will never forget it in this life".
There are also people who continue to play tricks. Various short video creations of "you are my god" appear. Some people use erhu, guzheng, piano, etc. to imitate the tone of "you are my god"...
The reason why this ancient video of Haiqing can create a wave of discussion and imitation is that it fits the current trend of embarrassing star embarrassment.
The more unexpected, subverting the image, and even the outrageous scene of the star, the more sought after by netizens.
The stars in this scene will quickly become the imitation resources of self-media, marketing accounts, and secondary creators, and become their funny objects and joke objects.
These netizens will actively explore such videos in order to watch and click, and take the initiative to imitate and arrange the funny scenes of stars.
In the process, the star embarrassed to learn to become the network traffic password.
From the fact that netizens have played "Sheep Placenta Science" for the whole March, it can also be seen that the current entertainment "archaeology fever" is full of tricks.
In 2012, Siqin Gaowa and a certain star promoted the TV series "Mother, Mother". During the interview, a certain star suddenly broke the news that Siqin Gaowa had been given goat placenta, and asked if Siqin Gaowa's skin was affected by the goat placenta treatment. expanded.
The embarrassment of this scene and the strange aura of the scene are indeed rare in celebrity interviews.
Ten years later, everyone pays attention to this video again. It is not about who is right and who is wrong, who has high emotional intelligence and who has high acting skills, but completely regards it as the most popular Internet meme object, "Is this possible to say?" "Is the skin unfolded?" and "from the inside out" have become popular phrases, and millions of clicks have been made of sheep placenta imitation makeup, sheep placenta imitation shows, sheep placenta ghost songs, etc. to form "sheep placenta science", netizens , UP masters, and self-media people have continuously created a steady stream of secondary creations for "sheep placenta science".
The interview between Siqin Gaowa and a certain star was played like this, I believe this is also unexpected by the parties.
At the moment when the self-media is prevalent, and entertainment marketing accounts "eat and wipe" entertainment news, I believe that no star dares to show his true temperament like this, and can no longer provide entertainment gossip fans with more opportunities to dig deeper and create two more. of imitation resources.
Under the combination of various factors, "reversing old accounts" and "archaeological" star chasing have become a trend.
Platform topic setting and netizens' collective carnival
The current entertainment "archaeological craze" for previous films, variety shows, and celebrity news may be related to the lack of entertainment activities such as the suspension of drafts, the suspension of concerts, the reduction of artist activities, and the withdrawal of movies.
In this wave of upsurge, we can vaguely see some kind of guidance and setting for entertainment hot topics and entertainment topics. We-media platforms and we-media creators play a certain role in the "archaeological craze" of entertainment. some kind of conspiracy.
When this round of "Sheep Placenta Science" was the most popular, the number of views of a fake makeup video on a single platform quickly exceeded 6 million. During the same period, different forms of imitation makeup videos, complaints videos, and popular science explanation videos bloomed everywhere on major platforms.
The content related to "Sheep Placenta Science" has bombed the hot search list of their respective media platforms in turn, and formed "big UP masters imitating stars, small UP masters imitating big UP masters" and the "top stream" of each platform interacting with each other A lively situation to harvest traffic.
In the explosion of "Sheep Placenta Science", all platforms have achieved a win-win situation of collectively building momentum and collectively harvesting traffic.
There is an element of following the trend on the Internet. Large-scale follow-up has revived "old stems" and "old melons", but this multi-platform, large-scale "resurrection" is related to the platform's hot search topic setting, guidance, and traffic flow. The focus and overweight are related.
Recently, hot topics such as "Wang Junkai sings English songs are good for Su" and "Wang Junkai is a child who has troubles since childhood" have often appeared on a certain platform.
The video of Wang Junkai performing in shopping malls when he was a child has been frequently searched, and little Wang Junkai has been labeled as funny. The video of "Magic Castle" sung by TFBOYS members at the third anniversary concert has also been widely circulated.
Fans and netizens are very excited about TFBOYS's "archaeology". If you look closely, you will find that these nostalgic entertainment topics are frequently searched, which is directly related to the setting and guidance of "That Year Today" entertainment topics on a certain platform.
It is understood that functions such as "That Year Today" and time-based retrieval launched on a certain platform last year have become important tools for fans to "turn over old accounts" to chase stars.
The person in charge of the entertainment section of the platform also said that recently, the "archaeological" content of the star will indeed be pushed, and the entire network marketing account is inventing the stage video of the star's past.
And in the popularity of Haiqing's "archaeology" video, the platform is also fueling the flames.
"You are my god" has been on the list for 14 hours.
"You Are My God Imitation Contest" even stayed on the hot search list of a short video platform for 37 hours, forming a strong topic effect and traffic harvesting.
We-media's second creator of UP, busy creating videos, pushing the platform, and netizens eating melons crazily, forming a craze.
Looking at the whole network, it is not only the "archaeological craze" for entertainment stars that has become a craze, but also the influence of the platform in the recent "Zhen Huan craze" and "old drama craze".
Behind the delightful "old drama fever" of self-media and short video platforms, long video platforms rely on the lagging promotion of exclusive copyrighted dramas, the new release of old dramas to increase their popularity, and the skilled operation of capturing traffic.
For example, the number of Youku users who own the exclusive copyright of "The Legend of Zhen Huan" has reached 267 million. According to the survey, the most popular TV series for users on this platform is "The Legend of Zhen Huan".
Although "The Legend of Zhen Huan" is beautiful, it is contracted for "hot search" every day, which may have a lot to do with the platform's marketing and entertainment issues.
The essence of the entertainment "archaeological craze" is still a self-media entertainment carnival, in which there is the boost of the platform and the harvest of traffic, which together form a complex situation of collective carnival.
Qilu Evening News reporter Shi Wenjing