Farewell to Dean Baquet, the man who made the 'New York Times' great again

• Jill Abramson: 'The only thing a medium has is its credibility

• The New York Times buys the successful Wordle for more than a million dollars

"

"... (In this Ohio restaurant...).

The phrase has been repeated so many times by the

- that alone, changing the state - that it is almost a common place on social networks.

It was a kind of tagline that the reference newspaper in the United States turned almost into a style element starting in 2016, when it began

Donald Trump's voters.

That was the time of the

, the

, as the increase in audiences and subscriptions of the major US media is colloquially known during the four years of scandals, fights on Twitter, constant anger with the media and permanent cabinet crisis that characterized the mandate of the former president of USA.

Trump was important to the New York Times.

But more was

, the director of the newspaper, whose retirement has been announced this Tuesday.

In the eight years Baquet has run the

, digital subscriptions have jumped from 800,000 to 6.8 million.

The newspaper has expanded its digital presence with a series of

, among which the very popular

stands out , has created a research team for audiovisual format, and has bought the sports information website The Athletic for 550 million dollars (509 million euros) and the online game Wordle.

It has almost doubled its newsroom to reach 1,700 journalists.

It has almost doubled its newsroom to reach 1,700 journalists and has garnered 18 Pulitzers

From an informative point of view, this period has also been marked by success.

, something like the Oscars of American journalism, have accompanied Baquet's administration.

During his period as director, the newspaper, as is de rigueur when a journalistic enterprise is successful, has been attacked from all four sides.

The right has accused him of being on the left.

The left, of being secretly right-wing and therefore too soft on Trump and hostile to Hillary Clinton.

Many have called him presumptuous and presumptuous, and have said that he caters to affluent readers, even though the "Ohio restaurant" articles were repeated over and over again.

But what is certain is that, as befits its DNA,

Dean Baquet's

movement that has turned American public life into an operating table completely sanitized of any words, deeds. , work or omission that could be, in a circumstantial or structural way, considered as a possible violation, in power or act, of the strictest

.

All of this seemed unattainable when Baquet's predecessor,

, was abruptly fired by Arthur Sulzberger, then president of the newspaper's owner, The New York Times Company, and a member of the Ochs-Sulzberger clan, which has controlled the newspaper since its inception. .

Abramson never accepted her dismissal, which took place just two and a half years after she took office and whose reasons, according to what she told EL MUNDO, she herself did not know.

In the months after her departure from the paper, she hinted that her removal was due to her being a woman, although she later extended her criticism to all of journalism in her book

Merchants

), in which he attacks journalism in the Internet age.

Paradox of paradoxes: Abramson had to end up admitting that he had "borrowed" parts of the book, without attributing them to the authors of it.

Abramson was the first woman to run the

.

Baquet has been the first person who is not of the white race.

Now, the successor of this,

, supposes a return to the

of the newspaper.

Kahn, who is 58 years old, comes from a family of multimillionaires, since his father, Leo Kahn, founded the Staples office supply store chain, which has 1,040 stores throughout the US and a turnover of more than 13,000 million euros.

Like Abramson, Kahn studied at Harvard.

Like her, she worked for the

before he was booked by the

.

His profile, however, is different from that of his predecessors, because he has spent most of his professional career focused on economic and international information, two areas that have traditionally been of little importance in the American press but that are gaining in importance - especially the first - for more than a decade.

Kahn, who was already

in the newspaper, has an intense task.

The

is gone.

With a cabinet as leaden as Joe Biden's, there are no scandals, outbursts, or

insulting anyone at two in the morning.

The key seems to be in the diversification of the contents of the

initiated with

and Wordle, which try to repeat

.

Because, although it gives them rashes in the newspaper to admit it, many people subscribe to the

edition of the

for the recipes, not for the news or the columns.

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