Painted Four Seasons White Pagoda, Golden Pagoda Lotus, Golden Characters... Baita Temple and Baita Temple Pharmacy jointly launched a hand-painted Chinese herbal refrigerator sticker.
This new "cross-border" cultural and creative product is liked by many young people.
Walking into the Fucheng branch of the Baita Temple Pharmacy, in front of the simple and traditional Chinese medicine medicine bucket, the refrigerator magnets of different colors are very conspicuous.
On the purple-black wooden waists of different shapes, the white pagodas in different scenes are painted: some stand beside the red wall, and some are reflected in the sunset.
In addition to the pictures, there are also refrigerator magnets with gold characters such as "goods", "true", "price" and "true".
Each fridge magnet is unique and never hits the mark.
The "Chinese Time-honored Brand" Baita Temple Pharmacy is named after its close proximity to the White Pagoda of Miaoying Temple. It has a history of 150 years and a profound cultural heritage.
Hu You, head of Baita Temple's cultural and creative industry, thought that it was possible to integrate traditional Chinese medicine carriers, Baita elements and hand-painted craftsmanship.
"Not only the refrigerator magnet carrier, we also added Chinese medicine elements to the paint, such as the golden color in the picture, we used cinnabar to color."
The volume of traditional Chinese medicine is vast, and it takes a lot of effort to choose which medicinal material to use as the carrier of refrigerator magnets.
"You have to choose one that is hard in texture, regular in shape, easy to color, and easy to preserve..." Hu You repeatedly tested various medicinal materials such as Muyazi, Ganoderma lucidum, Chixueteng, Chuanxiong, and softshell turtle, and finally chose the one with the refrigerator sticker. The wood waist with the highest material matching is required.
"I didn't expect that refrigerator magnets would sell so well. Every time it was put on the shelves, it would be sold out in less than half a day." Ma Xuchu, the head of cultural and creative research at Baita Temple Pharmacy, introduced that the traditional Baita Temple pharmacy is getting younger. To adjust the direction of modernization and modernization, it is hoped that through the launch of cultural and creative products, the distance between citizens and traditional Chinese medicine will be shortened, and the culture of traditional Chinese medicine will be spread.
Our reporter Shi Yue