On the evening of April 15, Cui Jian's online concert swiped.

The well-known rock musician still has a hat, a guitar, and a mic on his mobile phone screen, which seems to be no different from when he launched the "True Singing Movement" and defended his live performances.

After watching this live broadcast, some people say that Cui Jian has not changed at all.

However, the concert industry has really changed.

　　Some people say that online concerts are not a new thing at the moment.

Looking back at 2014, Wang Feng's Bird's Nest concert tried to be broadcast live, and it attracted more than 70,000 netizens to pay to watch it?

Besides, in 2016, Faye Wong's "Fantasy Music One" concert was hard to get a ticket. Didn't the online live broadcast start simultaneously, and the number of people online at the same time was as high as 21.5 million?

No, offline concerts were still popular at that time, and online concerts were just icing on the cake by relying on offline.

Today is different. Under the epidemic, online concerts need to explore an independent operation model.

From the "Zhai Strawberry" and Damai's "Parallel Mai Live" super concert at Station B and Modern Sky to Mayday, the representative of traditional concerts, relying on the development of mobile network technology, musicians have found a new way to resume work.

　　However, to do online concerts, you must be prepared to open the "top sail".

Citing data from the China Performing Arts Association, the media pointed out that as of mid-2021, more than 20,000 offline music performances have been postponed or cancelled in China, with a direct loss of nearly 2 billion yuan.

Judging from the audience's reaction, it is clear that watching online concerts has not yet become a mainstream consumption habit.

The Beijing News launched a survey, and the results showed that only 5.56% of the audience were willing to spend more than 50 yuan for an online concert, and 44.44% of the users chose less than 10 yuan.

Although the comment area can replace live shouting, and barrage likes can also replace light sticks, as Cui Jian said with emotion, online concerts are still different from offline concerts.

Interaction is still the shortcoming of online concerts.

This interaction comes not only between performers and audiences, but also between audiences.

The performers cannot see the audience during the performance, which is a test of their ability to perform on the spot.

The audience did not have the feeling of screaming and chorus together, and the sense of atmosphere and ceremony was insufficient.

　　Therefore, around the changes of online concerts, the industry must answer a question: Since the shift from offline to online is not just a change in channels, why do online concerts attract fans?

In fact, everything has to return to the word "innovation".

With the advent of the 5G era, the application of new technologies will create better conditions for online concerts to make up for the shortcomings.

Taking advantage of the advantages of providing interactivity and immersion, online concerts will have the opportunity to find a way to break through their own bottlenecks.

Moreover, the core of the online concert is the musical charm of the artist.

As long as there are excellent musicians and a high-quality fan base, online concerts can break through the constraints of time and space and continuously provide creative products for the consumer market.

　　Cui Jian once told reporters that he was slow to make music by himself, "don't worry, just observe and think like this".

In fact, for practitioners in the concert industry, such tenacity and patience are also required.

It is from this perspective that online concerts need the next "Cui Jian".

(Yang Bo)