It runs until April 24 in Dubai Studio City

Latifa bint Mohammed inaugurates “Big Bad Wolf” .. the largest book discount market in the world

• Latifa bint Mohammed, during her tour, was acquainted with the types of books that cover a wide range of disciplines and scientific and literary fields.

  Photography: Patrick Castillo

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Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairwoman of the Dubai Culture and Arts Authority “Dubai Culture” and member of the Dubai Council, inaugurated the third edition of the “Big Bad Wolf” book fair, the exhibition that includes the largest book sale market in the world, and its activities extend throughout 11 days until April 24, 2022, in Dubai Studio City, as part of the activities of the holy month of Ramadan, and about one million distinguished books are presented, with huge discounts ranging between 50 and 80% on the specified sale price.

Literary and cognitive diversity

Her Highness toured the exhibition, during which she was acquainted with the types of books that cover a wide range of disciplines, scientific, literary, humanitarian and other fields, and in many languages, consistent with the fact that Dubai and the UAE in general are home to more than 190 nationalities of different cultures and races, living in harmony and harmony. Her Highness praised the diversity of literary and cognitive content presented through the exhibition, which enhances its value and positive returns as a cultural event that contributes to encouraging reading.

Promote cultural diffusion

Her Highness stressed the importance of the role played by this great cultural event in consolidating the position that Dubai enjoys as a beacon of cultural diversity and a center for creativity and intellectual and cognitive interaction, noting that the exhibition is in line with many of the sectoral priorities of the Dubai Culture and Arts Authority, foremost of which is promoting cultural spread, and making Culture is everywhere and within the reach of everyone, especially the culture of reading and reading, which is one of the most important pillars of knowledge on which civilized and sustainable societies are built.

Passion for knowledge

Her Highness added: "His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has always sought to spread the culture of reading and empower it in society, and instill its passion in the minds of future generations, to become an indispensable daily habit, thus enabling them to Creating and upgrading the societies of the region, in addition to achieving the highest levels of creativity and innovation in various fields.

“Big Bad Wolf” exhibition returns to provide its visitors of different groups with everything they are looking for and aspire to acquire in the world of books and literature, in addition to its important role in supporting publishing houses and platforms that encourage reading.”

Unique cultural experiences

Her Highness stressed the importance of continuing the efforts of various parties, led by the Dubai Culture and Arts Authority, to work to enhance Dubai's position as a vibrant city, providing its residents and visitors with unique cultural experiences, through many cultural initiatives and events, to reflect the depth and richness of its cultural features that make up the city's fabric. Enabling the cultural and creative sector to be an essential tributary to the local economy.

Dates

The exhibition opens its doors daily from 10 am to 2 am the next day and lasts for 11 days. It includes books on various topics that suit different interests and age groups, and provides free admission for all.

It is noteworthy that the Big Bad Wolf Book Fair was launched for the first time in the UAE in 2018, and achieved great success, and with its return in its third session during the holy month of Ramadan, reading lovers can obtain a variety of high-quality books, both bestsellers and novels. , science fiction, literature, comics, management and business books, architecture, self-help books, cooking and many more.

The exhibition will also put a smile on the lips of younger readers with a wide range of children's books, including stories, activity books, coloring books, picture books, wonderful interactive books and more.

President of the Dubai Culture and Arts Authority:

• «The exhibition achieves Dubai's vision of spreading the culture of reading and instilling its passion in future generations».

• «We are committed to promoting Dubai as a vibrant city that provides its residents and visitors with unique cultural experiences».

• The exhibition includes about one million distinguished books, with huge discounts ranging between 50 and 80%.

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