The hoax of the Russians breaking Chanel bags. What is hidden behind this controversy?

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Russians breaking Chanel bags of thousands of euros.

How not to enter to see and comment, how not to think that there is a

behind there ?

It's logical, there are all the ingredients that this type of story needs: luxury, anger, destruction... and misinformation.

Because although Marina Ermoshkina, one of those Russian women who

, argues that she only did it to highlight the "Russophobia" they are suffering from and that she "still" has "things from the brand Chanel" that "of course" will not spoil, the truth is that there has been some commotion around the firm.

Was the maison really refusing to sell luxury items to the Russians?

Yes and no: it is not done by private decisions, but to

Luxury has become (as has happened before) a throwing weapon in this international conflict, entering the

to punish Russia for its invasion of Ukraine.

The reason why these goods have been included?

Because, according to colleagues from the Economy, this is

.

Wow, it's about striking a chord and hindering their usual lifestyle, although, as specified in the European BOE, not that of the "large population".

For that, they have determined different thresholds for each of the 20 affected categories, but there is a common rule from which to start:

.

That is to say, that an Argentine, Spanish, Italian or person of any nationality who resides in Russia and wants to buy luxury outside the country, cannot do so either.

DR

Luís Llorca,

general director of the tax-free shopping company

, comments that it is a "very low threshold" in which, as is logical, everything from clothing to luxury accessories, such as shoes or the aforementioned bags, enter.

"My personal opinion is that if you want to break your Chanel bag as a protest, well, that's fine with me:

", Explain.

"

,

and I am almost convinced that Chanel does it very comfortably because she thinks it is what she should do, like almost all luxury brands," Llorca concludes.

"You may or may not individually agree to those sanctions, and not all luxury, fashion and retail firms have had the same reaction to Russia's invasion of Ukraine," he continues.

"But as of today

, and whether I make a decision as a company or not: it

that establishes sanctions that prohibit the export of luxury items ".

Thus, "it is not that the world of luxury turns its back on Russia in an individualized way, but as part of a set of sanctions that the EU has put in place."

"There are some clients who are angry with the luxury sector that is leaving the Russian market,"

, a personal shopper with Ukrainian and Russian roots who has been based in Spain for three years

, told Yo Dona .

Despite this, the expert comments that there are some Russians who ask her "to buy some garments from the luxury sector that comes out of the market, for example Chanel".

She just says she can't do it "out of respect for company policy."

To international standards, too.

With the rules on the table, the Russians who have wanted to show their discontent by destroying the luxury items they once loved should extend their anger to each and every one of the firms that once bought in Europe, but there is an undeniable factor: it is always more juicy to attack the powerful, those pillars that are understood as immovable.

It gives a certain perverse pleasure and, due to different social and psychological mechanisms, one always seems more willing to believe the hoaxes about the famous than about the small and anonymous ones.

If it happens to an anonymous neighbor in the neighborhood whom you probably don't know, you don't even know.

If it happens to a celeb who comes out in prime time, the story changes.

And there are narratives that, regardless, are juicier than the naked truth.

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