Huang Qizhe

  As a phenomenon-level variety show that has set off a domestic tens of billions of "script killing" market, "Star Detective" has been broadcast for six seasons in five years, and has accumulated a group of loyal audiences with solid scripts.

After a lapse of two years, it returned again in the name of "The Seventh Season of the Great Detective". Although its popularity exceeds that of the same period or the same type of variety show, it still has a significant gap compared with the first six seasons.

  Some people say that this is an inevitable result of the "integrated N generation" lack of stamina and IP fatigue; some people say that it is the inevitable result of the high level of such programs relying on the quality of the "script killing" text; In the swing of entertainment programs, the stand-alone features of the programs have been lost; others believe that the collective absence of guests with a sense of variety, such as Sa Beining, has reduced the watchability of the program.

  These analyses have their own merits and deserve reflection.

In a sense, the discussion surrounding the failure of "The Seventh Season of the Great Detective" to continue the high popularity and word-of-mouth in the past just provided a valuable sample for domestic variety shows.

As a "comprehensive N generation", the main creator of "Big Detective" is not eager to "new" and insists "see you every year"; in the face of existing successful IP, the show does not "eat the old", but strives to innovate and explore, not only in the guests "Bringing the old to the new", while echoing the previous work in the script creation, it is committed to making it carry more social concerns and ideological depth.

When the waves stopped the flying boat, the creative hesitation and market feedback swaying presented by "The Seventh Detective" had a certain reference value. It not only stayed at the level of vitality of the program, but also pointed to a newer proposition - in leveraging the line After the emerging industry is over, what should the next episode of a phenomenon-level variety show driven by content be the core?

  Pull the hips?

Careful?

The essence of word-of-mouth fragmentation is the different attributes of audience groups

  On one side is the disappointment of "falling from the altar" and "playing the crotch", and on the other side is the satisfaction and satisfaction of "the production is sincere" and "the performance of the guests is still online". Described, but from the current feedback, the audience has obvious differences in their evaluation.

  Upon closer inspection, this difference is not actually contradictory.

The dismantling program mode basically follows the game link of "script killing": character introduction - on-site evidence search - deduction and understanding of the mystery.

A slight difference is that the participation of celebrity guests makes the whole process have more situational interpretation components.

The guests have more dramatic performances, which enhance the immersive "sense of substitution" for the audience as "bystanders", while the amusing and funny impromptu interaction relieves the tension caused by reasoning and makes the program style more relaxed and lively .

  And this means that the audience watching the show is also divided into two groups, one is the fans who deduce and understand the mystery.

Their primary concern is the quality of the "script" of the show, whether the reasoning process of the case is "brain-burning", and whether the plot keeps reversing and the ending is unexpected.

The biggest feeling that "The Seventh Season of the Great Detective" brings to the audience is that the script pays more attention to the interpretation of dramatic stories, but there are loopholes in the puzzle clues, which weakens the fun of reasoning.

Especially in the fifth case "Flying Meridian", the script focuses on rendering the complex emotional story between the protagonists. A single guest "reads the script" for more than ten minutes, and Shengsheng turns the deduction and understanding of the mystery into a "story meeting".

  Another type of audience is more looking forward to the sense of variety brought by the guests.

Although Sa Beining, Bai Jingting and other resident guests who were previously praised by the audience as "hit memes" were missing, Zhang Ruoyun, Da Zhangwei, Wei Chen and others still contributed a lot of laughs with their own styles.

And the program team, also in the script and production, from time to time "pay homage" to the previous program content, arousing the audience's good memories.

For example, in the sixth case "The Witty Life of the Elderly", the NZND band, which was in its prime, reunited in the image of an elderly band after staggering.

Compared with the simple "lattice room" interior scene at the beginning of the show, the opening of the new season of "Fairy Tale Academy: Graduation Palpitation" even achieved the luxurious construction of the castle exterior and several rooms, so it brought a better viewing experience and drama to the audience. Immersion.

  Previously, the first six seasons of "Star Detective" successfully "circled" different audience groups with its high production and content standards, making the show a national variety show.

And this also means that in order to continue the high popularity and reputation, it is necessary to continuously polish the program in various aspects such as script, scene construction, guest lineup, variety show effects, etc., so that it can meet the viewing needs of different circles.

  Can entertainment and depth go hand in hand?

The way of popularization to be explored

  If you look through Baidu Encyclopedia, you will find that the positioning of "The Seventh Season of the Great Detective" has changed from the "star reasoning reality show" advertised by the first six seasons of "Star Detective" to the "Internet law popularization education reasoning program".

It can be seen from this that the main creator intentionally made some changes in order to put more effort into the depth of the program.

  This effort is first manifested in the setting of the program links.

"The Seventh Season of the Great Detective" adds "The Great Detective Collegiate Court" this time.

This link was launched by the program team in cooperation with the Supreme People's Court of the People's Republic of China.

Judges from the Supreme Court will find the content that can extend legal popularization education from the causes of drama cases and the social hot issues reflected, and give solid and professional explanations.

  This original intention was recognized by the audience.

However, the relatively serious and professional content and the light-hearted comedy-based star reasoning performance produced a split viewing experience.

This means that the audience was still listening to the "gags" of celebrity guests a few minutes ago, and when the truth of the case was revealed, they were quickly switched to the "listening" link of sitting upright.

It is no wonder that netizens complained that "variety shows are not like variety shows, and the legal system is not like the legal system".

  In this regard, some people think that "entertainment and depth cannot have both". The previously well-positioned "script killing" variety shows and legal programs have a wide audience and good reputation, but when the two are integrated, it is difficult to produce "1+1>" 2" effect.

In fact, "education and entertainment" is not impossible, but in order to strengthen the legal popularization function of variety shows, it is obvious that the expert interpretation mode of "legal programs" cannot be simply grafted.

Especially in the face of most cases in "The Great Detective" where "magic" and "science fiction" are used as gimmicks, the actual legal and legal sorting out lacks a real support.

For audiences who take reasoning and solving puzzles as the core appeal of viewing, how to effectively "transcode" professional content requires further exploration by the main creator.

In addition, compared with the in-depth popularization of jurisprudence, the reflection from the social and humanistic perspective derived from the case is still lacking.

And this is precisely the advantage of the "big detective" IP.

In past cases, social concerns such as "naked loans", "information leakage", and "rental security" have been subtly integrated into the plot, which is a wake-up call.

In terms of conception, the "resist school violence", "oppose appearance anxiety" and "don't be an ignorant person facing the call for help" brought out by the case left a deep impression on the audience.

In the "Detective Energy Station", he contributed a lot of thought-provoking golden sentences such as "Silence is not a needle to sew wounds, and sometimes what you say is a weapon to protect yourself".

  As a rare IP evergreen tree in domestic variety shows, and as the instigator of the tens of billions of "script killing" industry, the "Big Detective" series indeed bears a lot of expectations.

How to deepen the theme and lead the industry will not only test the innovation of the main creator, but also a humanistic feeling and social responsibility.