Return to production practice and life experience - the vitality of "intangible cultural heritage" skills reappears
(Conversation on creative transformation and innovative development · Interpretation of national style and national trend)
core reading
Intangible cultural heritage techniques have gradually returned to production practice and life experience from the rescue protection and exhibition spread in the past. Intangible cultural heritage handicrafts have entered the daily life of the people from museums. Intangible cultural heritage resources have been organically integrated into cultural life and deeply embedded in the development of cultural industries. The ever-changing atmosphere of the times and the vitality of innovation.
The concept of "seeing people, seeing things and seeing life" has become the consensus of non-genetic inheritance and development.
Let the cultural heritage "live", let the intangible cultural heritage technology "tide", insist on living inheritance, and the intangible cultural heritage will bear fruitful results in real life.
On September 14, 2021, at the Intangible Cultural Heritage Exhibition Hall of Suide County, Yulin, Shaanxi, General Secretary Xi Jinping pointed out: "Folk art is the precious wealth of the Chinese nation. Protect, inherit and make good use of these treasures left by our ancestors. It is of great significance for continuing the historical context and building a socialist cultural power." Behind the colorful folk art, the support of traditional skills is inseparable.
These traditional techniques are engraved with the imprint of history, which is the crystallization of the wisdom of the Chinese nation and a precious intangible cultural heritage.
In recent years, many traditional techniques have been revived and led the social trend.
During the "Double 11" shopping festival last year, the online sales of intangible cultural heritage handicrafts surged. Dehua porcelain, Yixing purple sand, Quyang stone carving, Dongyang wood carving, Nanping Jianzhan, Yangzhou folk music, Xuancheng study four treasures... Consumers compete to buy related products, which vividly reflects The contemporary vitality of intangible cultural heritage skills - "time-honored brands" are becoming "new Internet celebrities" loved by young people.
New forms and new expressions, showing the diverse charm of traditional skills
With the development of the times, many intangible cultural heritage techniques have gradually returned to production practice and life experience from the rescue protection and exhibition-style dissemination of the past. Intangible cultural heritage handicrafts have entered the daily life of the people from museums, and intangible cultural heritage resources have been organically integrated into cultural life and deeply embedded in the cultural industry. In the process of development, it shows the spirit of the times and the vitality of innovation.
At present, the "intangible cultural heritage +" of cross-border integration has become an important symbol of intangible inheritance innovation, which is mainly manifested in the following types.
First, "Intangible Cultural Heritage + Cultural Creation", takes intangible cultural heritage elements as the creative source of products.
Liangping Bamboo Curtain Bluetooth Speaker, Suzhou Kesi Handbag, Hami Embroidered Headphones, Guangxi Zhuang Brocade Scarf, Quyang Ding Porcelain Dolls, Chaoyang Paper-cut Sports Shoes... These best-selling cultural and creative products are all in the non-genetic inheritance and product designers. produced under the cross-border cooperation.
Intangible cultural heritage techniques illuminate the design inspiration of cultural and creative products, and modern design gives intangible cultural heritage techniques a fashionable temperament. The organic integration of the two is welcomed by people.
Second, "intangible cultural heritage + cultural tourism", relying on intangible cultural heritage resources to create a unique cultural tourism brand.
The Tang Dynasty City in Xi'an attracts tourists from all over the world through intangible cultural heritage handicrafts and derivatives such as paper-cuts, clay sculptures, shadow puppets, Xiqin embroidery, and Qinqiang masks, and has become a tourist destination for young people to "check in"; Guangzhou Xiguan Yongqingfang Tourist Area In the Lingnan folk custom "Xinghua Street", a number of intangible cultural heritage fashion shows with gold embroidered skirts and jackets have been incorporated, which has opened the eyes of tourists. Weaving straw sandals and other intangible cultural heritage crafts, immerse yourself in the local customs.
At present, there are more and more scenic blocks relying on the experience of intangible cultural heritage, which has become an important trend of the integrated development of culture and tourism.
Third, "intangible cultural heritage + entertainment", more and more literary and artistic works take intangible cultural heritage skills as the expression object.
Documentaries about intangible cultural heritage skills and intangible inheritance continue to emerge, such as "The Great Craftsman", "Inheritance on the Fingertips", and "Shanghai Style Baigong".
These original niche themes are recorded through video, showing the craftsmanship process in detail, conveying the craftsman spirit of pursuing excellence behind the superb skills, and attracting public attention.
On short video and live broadcast platforms, some intangible cultural heritage craftsmen have opened self-media accounts one after another. By displaying personal works, sharing teaching videos, and explaining intangible cultural heritage knowledge, they have narrowed the distance between intangible cultural heritage and the general public. countless.
In recent years, the production of film and television dramas has become more and more sophisticated about costumes, props and scenes.
"Ronghua" in "Strategy of Yanxi Palace", "Shu Brocade" in "Tiansheng Long Song", "Bamboo Lantern" in "Twelve Hours of Chang'an", "Bianjing Song Room Kite" in "Qing Ping Le" Etc., these traditional handicrafts penetrate into the details of film and television dramas, not only creating the historical texture of the works, but also allowing the audience to appreciate the beauty of traditional culture.
The surging "intangible cultural heritage +" phenomenon shows that contemporary consumers favor intangible cultural heritage techniques not only because of the use value of related products, but also because of the rich historical connotation and unique cultural identity behind the material.
The life aesthetics and cultural memory conveyed by intangible cultural heritage handicrafts have rekindled the years, renewed the time, and conveyed the realistic temperature of traditional culture in the connection between the past and the present.
Especially in the perspective of globalization, the intangible cultural heritage skills that condense the Chinese ideological wisdom, aesthetic experience and emotional identity can allow the world to intuitively understand Chinese history and vividly understand Chinese culture.
Inheriting and developing intangible cultural heritage techniques plays a unique role in telling Chinese stories, highlighting Chinese aesthetic interests, and promoting exchanges and mutual learning among civilizations.
Industrialization and activation stimulate the contemporary vitality of intangible cultural heritage resources
Intangible cultural heritage skills can set off a boom, which is not only a manifestation of the achievements of intangible cultural heritage development, but also inspires us to think further: facing the future, how to make intangible cultural heritage skills more adaptable to the modern environment and more organically integrated into modern life, so that the value of intangible cultural heritage can be more diversified. accomplish?
In recent years, under the promotion of relevant departments, the investigation and recording system of intangible cultural heritage skills, the representative inheritor system and the theoretical research system have been gradually improved, and a more complete protection and inheritance ecology is gradually being established.
Intangible cultural heritage techniques can directly affect economic and social development, make intangible cultural heritage techniques in line with the market environment, and allow intangible cultural heritage handicrafts to continue their commodity attributes, which is conducive to maintaining the endogenous power of intangible cultural heritage.
Data shows that more than 70% of my country's intangible cultural heritage projects are preserved in rural areas, and half of the 14 intangible heritage industry belts with over 100 million transactions on the Tmall platform in 2021 are from the county area and below.
The development of the intangible heritage market and the development of the intangible heritage industry have made special contributions to promoting rural revitalization.
Nowadays, many intangible cultural heritage practitioners have begun to consciously develop intangible cultural heritage derivative products and diversified business formats while maintaining the authenticity of their original skills. consumer demand.
According to statistics, more than 40% of those who purchased intangible cultural heritage-related products on online platforms in the past year were from the post-90s group.
At the same time, supporting industries such as intangible cultural heritage marketing and promotion, intangible cultural heritage creative research and development, intangible cultural heritage IP authorization applications, and intangible cultural heritage data resource services are all effective supports for the innovative development of modern intangible cultural heritage.
Technological empowerment is an important driving force for the development of intangible cultural heritage, and the Internet and digital technologies bring more possibilities to modern intangible cultural heritage skills.
On the one hand, new media platforms can aggregate ICH items, ICH products, ICH bearers, and ICH consumers, further expanding the space for ICH protection, inheritance, development and consumption.
More and more intangible cultural heritage inheritors have opened online stores, and online has become the main sales channel; the number of intangible cultural heritage-themed videos on Douyin platform exceeds 100 million, covering 97.94% of the national intangible cultural heritage list projects. Activities such as “Heritage Partner”, “Seeing Craftsmanship”, and “Intangible Cultural Heritage Market” have drawn more attention to intangible cultural heritage skills and promoted the development of the intangible cultural heritage market and the growth of related consumption.
On the other hand, digital technology brings a new "play" of intangible cultural heritage skills.
The application of emerging technologies such as 3D modeling, 5G live broadcast, AI (artificial intelligence) synthesis, VR (virtual reality), AR (augmented reality), etc., fully taps the potential of intangible cultural heritage digitalization, and brings immersive and interactive intangible cultural heritage to network users. legacy experience.
In addition, promoting the incorporation of intangible cultural heritage into the education system is an important guarantee for the sustainable development of intangible cultural heritage.
With the dailyization and popularization of intangible cultural heritage skills, the traditional inheritance model, which was only passed down orally between masters and apprentices, appears to be single. Social forces, especially the forces of the education sector, play an increasingly important role in the inheritance and development of modern intangible cultural heritage.
At present, many schools have introduced intangible cultural heritage into their campuses and classrooms. Some colleges and universities have hired intangible cultural heritage inheritors as distinguished professors, established intangible cultural heritage research bases, carried out intangible cultural heritage research and training projects, and offered intangible cultural heritage elective courses. , Kindergarten also integrates intangible cultural heritage skills into the art curriculum and preschool education system, so that students can be nourished by the excellent traditional Chinese culture at different stages of youth.
Today, the concept of "seeing people, seeing things and seeing life" has become the consensus of non-genetic inheritance and development.
Practice has shown that intangible cultural heritage should not only be a static cultural symbol, but also a living cultural "organism".
Let the cultural heritage "live", let the intangible cultural heritage technology "tide", insist on living inheritance, and the intangible cultural heritage will bear fruitful results in real life.
Zhu Chuanxin