The rich and pampered heiresses of China: goodbye to a life of excess

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She wears

wool pants ,

shoes and a

bag .

The case for your

Her friends look at her and ask her if she has done

-ups on her face.

She recognizes that a blepharoplasty, the eyelid operation to enlarge her eyes.

Last year she also went under the knife to do the opposite

instead of reducing the size of her nose, she lengthened the bridge of her nose.

She is 26 years old, owns several tea houses and an investment fund.

She

at Xiaohongshu, a hybrid between

that is successful in China with more than 200 million users.

Her friends and clients know her as

She is the daughter of a wealthy auto industry businessman, the granddaughter of a former top Chinese Communist Party official, and the

Bianca chose to call herself that when her university Italian professor gave her a list of common Italian names to choose from.

and became Bianca Yu, a businesswoman.

At the age of 20, her father helped her open

She now she has four.

last year

that takes the savings of some rich friends of her father.

rich second generation

In China there is a word,

which means

They are the children of those Chinese who made their fortune in

after the liberalization policy of the reformist president

(1978-1992).

His heirs, born in the 1980s and 1990s, have enjoyed a good private education, often

or in the United States.

Upon graduation, their parents placed them in their companies or

to open businesses and quickly carve out financial independence.

They are also considered the first generation of Chinese, only children because they were born during the one-child population control policy, who have

Hurun Rich,

China's wealthy classifier, compiles a list of

His latest ranking was led

who inherited a real estate empire, Country Garden Group, from his father when he was just 26 years old.

Today she, at 39, is

and, according to Forbes, the sixth richest woman in the world.

Her estimated fortune, which increased by 29% last year, is

wealthy influencers

Second place goes to another woman,

(27 years old), with

She and her husband,

run the Chinese e-

giant JD.com.

Zhang, who is in charge of the luxury products division on the electronic platform, is also a well-known influencer with

and almost 80 million on Weibo, the Chinese Twitter.

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Bianca, the young lady of the teahouses, would enter the

prototype .

She is also

She changed her Mandarin name when she was studying in New York.

She is 27 years old and has just bought her

More than for her work directing the sales department of her father's multinational liquor company, she is known among the capital's jet set for organizing great parties in one of the most luxurious hotels in the city and for having appeared

of the hand of some famous singer.

Her profile as a

with an ostentatious life does not sit well with the more mature public opinion, still rooted in a past where poverty and

were the norm.

And more so since the Chinese government began a particular

against some of the most famous billionaires and their large technology companies last year.

The politics that turns off the tap

Now, the world's second largest economy intends to follow a path marked out by President

under the concept of

adjust "excessive income" and make high-income workers "contribute more to society" to

. wealth in the country.

This marks a shift from the pursuit of rapid economic growth, which lifted hundreds of millions of Chinese

but widened the income gap, a potential threat to the legitimacy of the increasingly powerful President Xi.

The strategy that will likely accompany the common prosperity campaign will be to gradually introduce

capital gains, inheritance and property, and to centralize local land revenues to allow tax transfers

The common prosperity also collides with

that the rich heirs tend to make public.

State and political media have often exploded against

of

their country

Last year,

founder of real estate giant

and whose fortune is estimated at around

posted photos online of his dog wearing two gold-

one on each front paw .

.

In the networks they attacked him for "bragging about what they have not earned" and because

for the work ethic of a country whose government is fighting for wealth to be distributed more evenly among the more than

living in China.

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