Over 500 million online literature users nationwide
Shandong readers ranked first in all provinces
On April 7, the Chinese Academy of Social Sciences released the "2021 China Internet Literature Development Research Report" (hereinafter referred to as the "Report"), which is based on industry data including China Literature Group and other platforms. The development context and trend characteristics of online literature are analyzed from five aspects: ecology, online text IP and online text going overseas.
The report shows that from the perspective of provinces, Shandong is a major province for online literature reading, and the top five provinces are Shandong, Jiangsu, Henan, Hebei, and Zhejiang.
The report shows that in 2021, realistic themes and sci-fi themes will rise rapidly, and traditional themes such as historical immortals will also show the transformation of their spiritual core, and the diversified content pattern has taken shape.
According to the data of China Literature Group, the compound growth rate of realistic themes from 2016 to 2021 exceeds 30%, ranking second in the whole category, and it is also the category with the TOP5 growth rate in 2021.
The shift in realistic themes has enabled online literature to combine the protagonist’s career development with the changes of the times in its creative techniques. For example, the Internet literature writer Mei Shiniang’s work “The Era of Pentium—Going South to North” is based on the establishment of the Hainan Special Economic Zone in 1998. , to record the history of the father's hard work in the Hainan Special Economic Zone, focusing on the growth and struggle of the youth group after the reform and opening up.
At the same time, science fiction themes have become one of the five major categories of online literature, and an important path for the localization of science fiction.
In the past five years, the number of authors who have created science fiction novels under China Literature Group alone has increased by 189% to 515,000, and over 22% of China Literature's leading writers have created science fiction works, many of which are science fiction or science fiction-related The works of the theme are listed in the top ten of the starting monthly ticket list.
Online literature promotes the development of national reading.
As of the end of December 2021, the total number of online literature users in my country reached 502 million, an increase of 41.45 million over the same period last year, accounting for 48.6% of the total number of netizens, and the number of readers reached the highest level in history.
According to data from QuestMobile, a third-party organization, online literature users accounted for 50.70% of males and 49.30% of females, and the distribution of males and females was even.
From the perspective of city data, Beijing is the city with the most online literature users, followed by Shanghai, Chongqing, Guangzhou, and Chengdu.
From the perspective of provinces, Shandong is a major province of online literature reading, and the top five provinces are Shandong, Jiangsu, Henan, Hebei, and Zhejiang.
According to the data of China Reading Group, in 2021, the post-95s generation will account for over 80% of the newly added writers, and the post-95s post-95s will account for over 60% of the new users of Qidian Chinese.com in 2021.
Generation Z has more diverse aesthetics of online literature, such as city, fairy, and history, as well as science fiction and reality.
Compared with 2020, the growth rate of the number of people paying for science fiction theme ranks first in the whole station.
This promotes the pattern of online literature diversification from the other side.
The report believes that in 2021, China's online literature will achieve a staged step forward, and the overseas model will be upgraded from the content output of works authorization to the output of the industrial model, and the general trend of "ecological overseas" has emerged.
In recent years, more than 10,000 works of Chinese online literature have been disseminated overseas.
Among them, more than 4,000 physical books were authorized, and more than 3,000 translation works were launched online; more than 100 million users subscribed to the website and read the App.
By the end of 2021, Qidian International will launch about 2,100 translated works of Chinese online literature.
The number of overseas online writers has more than tripled, of which post-00s account for nearly 60%.
Excellent works that are very popular in China, such as "Master of Mysteries", "Library of Heaven's Path", "May You Shine Bright", "The Great Doctor Ling Ran", "Full-time Master", etc., also have a huge impact overseas.
In 2021, China's Internet IP will show a clear trend of innovation, and comic works will be booming.
IP comics such as "Just Like the Cold Light Meets the Hot Sun" and "Let Go of That Witch" have entered the forefront of the popularity list in the Japanese and Korean markets.
Online IP film and television has gradually become a scale. This year's IP dramas such as "The Son-in-law", "Douluo Continent", "Beautiful Heart", "Knife in the Snow" and other IP dramas have successively logged on YouTube, viki and other mainstream video sites in Europe and the United States. Hundreds of countries and regions have an impact.
Reporter Shi Wenjing