82.9

% of Spaniards

have access to on-demand pay television applications and spend an average of

40 euros per month

, according to the report of the 1st Wave of Barlovento pay television.

The audience study indicates that

Netflix

is ​​the payment platform with the greatest reach (58.1%), followed by

Prime Video

(51.4%) and

Disney Plus

(24.9%), which is followed very closely. close

HBO Max

(24.7%) and with

Movistar +

in last place (22.1%).

However, and despite occupying the last place in the ranking,

Movistar+

is the payment platform that has grown the most in the last year, specifically 3.5 points more than the last study, while

Prime Video

is the one that has seen the most users .

lost (2.3 point less).

As for

Netflix

, the application also leads the rating ranking, with an average score of 8.04, and is the most viewed platform, with a 35.1% screen share, ahead of

Prime Video

(17.6 %),

Movistar +

(13.9%), HBO Max (7.8%) and

Disney Plus

(6.9%).

In addition,

La casa de papel

has been the most followed series: 6.3 million people have seen the

Netflix

production at some point .

The Barlovento report also highlights that 9.5% of Spaniards

do not spend money on these applications

, despite the fact that each user has access to an average of 2.9 payment platforms.

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  • Netflix

  • Amazon Prime Video

  • Disney