82.9
% of Spaniards
have access to on-demand pay television applications and spend an average of
40 euros per month
, according to the report of the 1st Wave of Barlovento pay television.
The audience study indicates that
Netflix
is the payment platform with the greatest reach (58.1%), followed by
Prime Video
(51.4%) and
Disney Plus
(24.9%), which is followed very closely. close
HBO Max
(24.7%) and with
Movistar +
in last place (22.1%).
However, and despite occupying the last place in the ranking,
Movistar+
is the payment platform that has grown the most in the last year, specifically 3.5 points more than the last study, while
Prime Video
is the one that has seen the most users .
lost (2.3 point less).
As for
Netflix
, the application also leads the rating ranking, with an average score of 8.04, and is the most viewed platform, with a 35.1% screen share, ahead of
Prime Video
(17.6 %),
Movistar +
(13.9%), HBO Max (7.8%) and
Disney Plus
(6.9%).
In addition,
La casa de papel
has been the most followed series: 6.3 million people have seen the
Netflix
production at some point .
The Barlovento report also highlights that 9.5% of Spaniards
do not spend money on these applications
, despite the fact that each user has access to an average of 2.9 payment platforms.
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Netflix
Amazon Prime Video
Disney