China-Singapore Entertainment Beijing, April 6 (Reporter Ren Siyu) The 2022 Qingming holiday has come to an end, but for theaters, the "cold spring" of the epidemic continues.

According to Beacon Professional Edition, as of 21:30 on April 5, the 2022 Qingming Festival (4.3-4.5) has a total box office of 120 million and a total of 3.4202 million movie-viewers.

　　This is also the lowest box office value in this period in the past ten years, except for 2020.

The top three films at the box office of Qingming in 2022.

Qingming box office hits record low

　　Whenever the Qingming period is mentioned, some viewers may have questions: Does this period really exist?

　　In 2010, "We See You in Heaven" directed by Jiang Wenli was released, which was called "China's first Tomb-sweeping Festival movie", and the "Qingming Festival" took shape.

In fact, judging from the data in recent years, the Qingming period has achieved good box office results, and box office champions such as "Number One Player" and "Anti-Corruption Storm 4" have been born.

Source: Beacon Pro

　　During the 2021 Qingming Festival holiday, films such as "My Sister" and "Godzilla vs. King Kong" have been making efforts one after another, boosting the box office of the Qingming Festival to reach a record high of over 800 million yuan, which has given hope to many people in the industry.

　　As a result, more than 10 films have been set for the Qingming Festival this year.

However, due to the impact of the epidemic, theaters in many places in China were suspended, and the number of new films and word of mouth were not satisfactory, and the audience's willingness to enter the theater was not strong enough. The film market was once in a downturn.

　　According to Lighthouse Professional Edition, as of April 4, the total number of operating theaters nationwide was 5,599, and the national theater operating rate was 46.5%.

Among them, theaters in Shanghai and Jilin are temporarily closed; the operating rates of theaters in Shandong, Jiangsu, Hainan, Fujian, Liaoning and other places are all below 20%.

According to data from the Film Specialty Office, on the first day of the Qingming Festival in 2022, the national box office of films was only 45.83 million yuan, while on this day last year, the national film box office reached 300 million yuan.

Domestic films "take a leave of absence", imported films make up

　　In fact, compared with last year's films such as "My Sister" and "The Eleventh", this year's Qingming movies have given audiences more choices in genres. The theme of Qingming Festival is highly compatible.

"Life Events" stills.

　　There are also "You Are My Spring" with the anti-epidemic theme, "The Victim" and "The Last Truth" with the theme of suspense, "The Detective War" with the theme of criminal action, and "Friends of the Week" about the campus story. , This year's Qingming archives are rich in types and the most mature in content.

　　However, on the afternoon of March 25, several domestic films collectively "requested leave", making a few imported films that were not very popular before becoming the main force to fill the schedule.

　　As of the end of the holiday, the top three films at the box office were "Hotel Elf 4: Transforming Adventure", "Moonfall" and "Escape Room 2", but their scheduled box office totals were less than 30 million.

　　Among them, "Escape Room 2", which has the highest reputation, scored 6.2 points on Douban, and some netizens commented, "I watched the first part, so I came to support the second part. The rhythm in the front was quite exciting and compact, but it felt that it ended in a hurry. The first one was so good, my expectations were too high."

Will Fantastic Beasts 3 become a hit?

　　The Qingming file has been so deserted, so who will become the next hit?

"Relying on "Fantastic Beasts 3", many viewers said they were optimistic about "Where are Fantastic Beasts: Dumbledore's Mystery".

　　It is understood that the film will be released on April 8, one week earlier than the North American release time, which shows that the film party attaches great importance to the Chinese market.

However, its predecessor "Fantastic Beasts: The Best of Grindelwald" had a Chinese box office of 399 million. Whether the film theme can break the circle remains to be tested by the market.

Fantastic Beasts: Dumbledore's Mystery poster

　　Looking forward to the May 1st gear in one month, the "surplus grain" is still sufficient.

After "This Killer Is Not Too Calm", Ma Li and Wei Xiang collaborated again in "Hello, Brother". Xiao Wu, played by Chang Yuan, went back to the past by accident and tried to match his father Lao Wu (played by Wei Xiang) with him. Mother Continent (played by Ma Li), ridiculous farces continue to be staged.

　　There are also "Keep You Safe" directed and starred by Dapeng, "Prosecutors" directed by Mak Zhaohui and starring Huang Jingyu, etc., "I Really Hate Long-distance Relationships" starring Ren Min, Xin Yunlai, etc., 10 films It has been announced that it will join the competition for the May 1st gear.

　　However, the current recurrence of the epidemic still brings many uncertainties to the future movie market.

This time, will the domestic films that "request for leave" be changed to May 1 release one after another, and will the new May 1 films retreat collectively again?

Can the "spring" of the cinema come as scheduled?

(over)