The Toulouse-based company Green Gen Technologie has just marketed the first biosourced water bottles, made from resin and wood fibers, made in France.
This technology offers an alternative to plastic or metal water bottles, produced largely in China.
The company has also developed a bottle made from woven flax fibers that a Cognac brand will use this year for bottling its spirits.
They sit prominently in the middle of the other water bottles sold in the grocery store "les Tarées du Vrac", a store specializing in zero waste in the Concorde district of Toulouse.
For the past few days, Mélanie, one of the managers of the store, has been selling these new types of containers, developed by Green Gen Technologies, a company from the Pink City which has decided to offer an ecological alternative to petro-based plastic and in the glass.
Less flashy than the metal gourds that we find everywhere today, behind its sober side hide many advantages for the planet.
“They are biosourced and made in France.
It is also light and has the advantage of opening from the bottom, which allows it to be cleaned”, explains this follower of “no waste”.
2 years of intense work and a first entirely biosourced water bottle.
Proud of the team!
https://t.co/1CqamfvyF7
— James de Roany (@JamesdeRoany) February 18, 2022
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And this is not the only interest of this invention which has just been put on sale.
“It is made from wood fibers.
We also extract resin from wood scraps that we mix with sawdust, it is the basis of our gourd made from biomass and not petroleum”, explains James de Roany, the boss of Green Gen Technologies. .
Made in the South West
Thanks to these raw materials, it has an extremely low carbon footprint.
But it is also its origin that contributes to it.
“Today, 95% of water bottles come from China and are made of aluminum, a material that is worked at thousands of degrees and requires a lot of energy.
Ours is produced in the South-West and as it can be cleaned it can last longer, ”says the manager of the young Toulouse company.
Not to mention that it can be recycled in a composter where it degrades to 70% after eight months.
Practical and ecological, it responds to an exponential demand for nomadic bottles since a study by Fact Market Research published in 2020 announced an annual increase of around 4% to reach a water bottle market that could weigh 11 billion dollars in 2030. at the World level.
For the time being, Green Gen Technologies plans above all to win over individuals by selling them directly to “Tarées du Vrac” and from this Monday on the “my linen cup” site, still at the price of 28 euros.
But also more broadly to communities and businesses via two platforms, in particular Ankorstore.
At a time of the "gourd friendly" movement, James de Roany would like it to emerge why not in the colleges and high schools of the region, the pupils swapping the glasses to be washed every day for their gourds.
Or in companies that are increasingly forced to think about their carbon footprint.
Cognac bottled with flax fibers
A new step for this follower of innovation who will know others during the year.
Because in addition to the gourd, his company has developed a bottle of long flax fibres.
A technology that seduced the LVMH incubator in which the young shoot continues to grow.
The next step will take place next May, a brand of Cognac having decided to use these new containers for its spirits which should go on sale in June.
“For these flax fiber woven bottles, we want to create a factory capable of creating 30 million bottles per year in an area from Cognac to Montpellier in a building that already exists and will be self-sufficient in energy to have the lowest carbon footprint. low.
It should see the light of day in 2024,” continues James de Roany.
In the meantime, a workshop of nine people will enable them to produce the first bottles intended for Cognac, ie nearly one million per year.
By June, Green Gen Technologies should launch a new fundraiser of 2 million euros for the creation of the plant.
But the future of these biobased containers will not be limited to spirits.
James de Roany is already at the next stage, that of wine and why not cosmetics.
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