When a group at the University of Tokyo analyzed SNS posts using AI = artificial intelligence about the awareness of the new coronavirus vaccine, those who started to post positively to the vaccine often refer to information transmission from doctors. I have summarized the research results that there was a tendency to do.
The group points out that it is important for doctors to provide steady information.
Based on the Twitter data compiled by NTT DATA, the group of Professor Masashi Toyoda of the Institute of Industrial Science, the University of Tokyo uses AI to determine changes in the attitude of people who have posted vaccines more than a certain number of times. Did.
According to the survey, those who were judged by AI that the posted content changed from a state where the attitude was not clear, such as "worried about vaccination" during the period from June to October last year, to a positive one There were 16,044 people.
When we investigated who mainly retweeted posts in the 10 days before and after these people started to make positive posts, half of the top 20 were information dissemination from individual doctors, and others. There were many newspapers, TV stations, and public institutions.
Professor Toyoda says, "It is possible that grassroots and steady information dissemination by many doctors was important in the background of the progress of vaccination last year."