Young people walk out of the plaid room and have a new career "really fragrant"
[Reported by our reporter Cheng Xiaolu and Xu Tianzi] Tianyancha Data Research Institute released the "Hundred Scenes of New Occupations in 2022 under the New Economy" on March 24, sorting out more than 100 new occupations emerging from 2019 to 2021, showing that the niche Hobbies have gradually become a mass industry, such as "pet caregivers" in the pet industry and "exploring shop bloggers" on social platforms.
The entry threshold is not high, and most of the practitioners are young people. They are no longer confined to the conventional office cubicles, but have embarked on a new career path in the vast world.
On January 26 this year, in a community in Nanning, Guangxi, Mo Lishan, the "pet official", interacted with cats.
Photo by China News Agency reporter Yu Jing
What should the "shit shovel officer" do with pets when they go away?
Xia Xia (pseudonym), a "post-95" girl who works in Beijing, is excited about her upcoming annual vacation trip, while worrying about how to settle her two pet cats at home.
In the spring and summer, I raised a Russian blue cat "Xiaomei" and a silver gradient "Little Biscuit".
She once published a strategy article titled "Buying a cat: How to spend 500 yuan (RMB, the same below) to find a purebred silver gradient", which has been collected over a thousand times on a certain social platform.
But when she encountered the problem of hosting, she also urgently needed to look at the strategy.
Last year, I went out for 9 days in the spring and summer. Because my relatives and friends lived far away, I sent them to a pet store for foster care, and I was worried that the cat would have a stress response (an animal would have excessive pressure on some external stimuli, which would lead to damage to their health). Douban.com's pet discussion group saw someone mention "home feeding", thus "opening the door to a new world".
Spring and summer searched for "home feeding" near the place of residence on second-hand trading platforms such as Xianyu, and many advertisements popped up.
"The content is very detailed, including the experience of feeding people's pets, the services that can be provided such as feeding, playing with, cleaning, feeding medicine, etc., and how to hand over the key to the door."
After repeated comparisons, Chun Xia contacted a "little sister" and agreed with the other party to conduct home feeding 4 times within 9 days.
After the service was completed, Chun Xia was very satisfied, "Miss is very patient, not only feeding the cat, shoveling excrement, but also helping to clean the ground. My cat food was not sealed after opening the bag, and she specially prepared a sealing clip when she came to the door for the second time. , to prevent cat food from getting wet".
Although she had a pleasant experience, she still fell into anxiety this spring and summer, because after she and her friend "Amway" feeding home not long ago, the friend reminded her: "If your cat has an accident during home feeding, it is inevitable that you will have to talk about it. ; if the feeder has an accident in your house, you're in trouble."
Chun Xia was afraid after listening to it for a while, but after thinking about it again and again, she decided to find the young lady last time.
"After all, there is no better way." Chun Xia said.
Two pet cats in spring and summer.
Photo by Xu Tianzi
Cats can also make money, "pet care" is just needed
There are many people who need to "feed at home" like in spring and summer.
According to the "2021 White Paper on China's Pet Industry", there are 58.06 million pet cats and 54.29 million dogs in urban households in China, and 46.3% of the "feces shoveling officers" of these cats and dogs are Born after 1990.
Young people are the main force in keeping pets. Many of them do not live with their elders and are unwilling to give up vacation travel. Therefore, pet care has become a "just need" and a new profession of "pet caretaker" (pet caretaker) has been born.
Tong Xin (pseudonym), a "post-95" who lives in Fengtai, Beijing, is a "pet care teacher". Her main business is an accountant, and she uses her spare time to do "home feeding".
She shared the reasons for her entry with a reporter from China News: "I like pets very much, and I have a dog at home. Before, my friends would take care of the cats and dogs at home when they went away. Later, I was on the second-hand platform. Advertise 'home feeding'."
Tongxin's service scope is the "within two subway stations" area centered on your own home.
"If it is a weekday and you need to feed at home, it is usually after 7 pm; if it is a holiday, the time can be more flexible."
Tongxin's orders are generally feeding, watering, and shoveling for pets.
Occasionally, if the owner requests, she will play with the pet for a while.
Her charging standard is the same as the current "market price", "a single charge of 40 yuan for cat feeding, plus 10 yuan for an additional one. Walking a dog ranges from 60 yuan to 80 yuan."
According to the reporter's observation, there are not a few people who work part-time as "pet care teachers" like Tong Xin.
Many of them will apply for a "sesame work permit" in Alipay, which is equivalent to real-name authentication.
To let strangers into your home, you must build enough trust.
In addition to confirming identity information, Tong Xin also tends to pick up those families with cameras installed.
"If there is no camera, I will remind pet owners to put away valuables and explain their responsibilities."
A report from iiMedia Research shows that in 2021, the scale of China's pet economy industry will be nearly 400 billion yuan.
To get a piece of the pie in this huge market, the new profession of "pet care teacher" still has potential to be tapped, and there are also some institutional guarantees to be improved.
"Exploring shop bloggers": low threshold, profitable, work content is eating, drinking and having fun
Jiaming (pseudonym), a 27-year-old girl from Shanxi who works in Beijing, often goes to her boyfriend Achai (pseudonym)'s house to play with the other's pet cat "Xiaohei" and exchange business by the way.
Both of them are "Little V" bloggers on social platforms. They output different content, but have the same goal - to increase fans.
Jiaming opened accounts on Twitter and Facebook, and added English introductions to pictures and videos to promote Chinese cuisine. He has accumulated more than 2,000 "fans" in three months.
But she is not in a hurry to cash out, and the content she currently publishes is all the food she "really eats and really loves".
Achai is a "shop-exploring blogger" on Douyin. Most of the visits are restaurants, and all kinds of food are presented on the screen, but the message of the entire video is: There are discounts at certain restaurants, come quickly.
"Actually, it is to help merchants sell. For example, a restaurant has launched a group buying package and needs bloggers to 'bring goods'. Platforms such as Douyin will send orders to experts (i.e. KOLs and KOCs often referred to in the Internet industry). Go after receiving the task. The process of filming the experience in the store, showing what I ate and playing, and then posting it on the Internet with a link to the group purchase, the task is completed.”
After Achai takes over the task of exploring the store, he usually goes to the store with Jiaming on weekends to "experience" the group purchase package that needs to be promoted.
The most recent visit was on the weekend of March 26, when they went to a winery in Miyun, Beijing.
The two took some footage with their mobile phones and went home to cut a short video of more than 10 seconds.
If you don't bother to design the "plot", this process generally doesn't take too much energy, "Anyway, I will shoot videos when I go out to play."
Going to play by yourself is pure consumption, but you don't need to spend money to visit the store (the cost is borne by the store owner), and it can also bring income.
After completing a store visit task, either the store owner pays a one-time payment of about 200 yuan for "settlement by order", or distributes dividends in a "long stream" by writing off commissions - "For every group purchase package sold through the video link, You can get a few points,” Jiaming explained.
Jiaming and Xiaochai went to a winery in Miyun, Beijing to explore the store on the weekend.
The picture shows Xiaochai taking a couple of wedding photos in the winery.
Photo courtesy of the interviewee/reported by China News
Flexibility and freedom without "996", high-paying "workers" also want to change careers
Achai's main business is a programmer, typing code in a big Internet factory in Beijing, and his income is higher than that of ordinary salarymen.
He has been a blogger in the shop for less than a year, and has accumulated more than 3,000 "fans". On average, his monthly income from sideline business has caught up with the salary of his main business.
In addition to not using "996" and having flexible time, Achai is considering resigning and becoming a full-time shop-exploring blogger.
Jiaming advised her boyfriend to wait a little longer, because this sideline business is not stable at the moment, "I have lost some 'fans' recently, and the industry has flooded into too many newcomers, so the video traffic from the platform is not as much as before. ".
Jiaming, who is also a blogger, believes that in the long run, shop-exploring bloggers or other content bloggers are indeed promising careers, but they need to be cautious and not be carried away by short-term beautiful data.
In Changsha, an "Internet celebrity city", Zhou Xiaobei (pseudonym), an old employee of a new media operation company, told this reporter that the company signed a similar non-compete agreement with its employees and did not allow employees to be bloggers part-time. An editor simply quit his job and became a full-time blogger.
"They don't just make one large, but open several small accounts on different platforms, each of which can take orders and realize cash. If you do it well, there is no problem with a monthly income of 10,000 to 20,000 yuan."
"Now this kind of personal blogger is very easy to do, because platforms such as Douyin want to seize the market of 'local living consumption' and compete with Dianping and Meituan, which requires many personal bloggers to visit stores and bring goods to sell. Packages, so the platform will push traffic to these bloggers. Bloggers can not only take a cut from the store, but also get traffic share from some platform support plans.” Zhou Xiaobei has already reached a high level in the head company of the local new media industry. position, but under the temptation of a new career, she also wants to "go solo".
(over)