□ Li Yuxin

　　Speaking of the first hit drama in 2022, what is the first thing that comes to your mind?

In "The World", the ups and downs of the three brothers and sisters of the Zhou family in the past fifty years?

Or the bus explosions that the two protagonists encounter over and over in countless time loops in The Beginning?

Or is it the "Sin Hunting Guide" that has gained a good reputation despite no major IP support?

　　Since the beginning of the year, with the time-looping short drama "The Beginning", the first shot of this year's boutique dramas has been launched, and many good dramas have come one after another.

Film and television works with heart can naturally attract attention from the world.

Entering March, many domestic dramas have successively announced their "going overseas", and have been released on TV stations and video platforms in South Korea, Japan and other countries.

Among them, there are "The World" and "The Beginning", which have achieved good ratings this year.

　　National drama "going overseas" is nothing new.

For example, a "Singing Heart" from more than ten years ago has made South Korean audiences unforgettable, and they love the show as much as the Chinese.

Because of this, South Korea bought the copyright of the play in 2016, and remade the Korean version of "Step by Step: Rei". The leading actors in the play, Lee Jun Ki, IU, Jiang Ha Neul, etc., can be said to be a very strong lineup.

The costume drama "Langya Bang", which became popular in China after that, was also sought after in South Korea.

By 2020, the Korean drama "Queen Zheren", a remake of "Prince Concubine's Promotion", achieved a good rating of over 8% on the day it was broadcast, ranking second in the history of weekend dramas broadcast on TV stations, and then the ratings increased. It's all the way to red.

　　In fact, whether it's "Startling at every step", or later "Langya Bang", "Prince Concubine's Promotion", or even later "Three Lives Three Worlds Ten Miles of Peach Blossoms", "Twelve Hours in Chang'an", "Ruyi's Royal Love in the Palace", "East Palace", etc. , it is not difficult to see that among the domestic film and television dramas with many themes, costume dramas are the most "out of the circle" category overseas. The popularity of these dramas naturally depends on the inexhaustible factors of China's long history and culture.

By March 2022, in this month alone, more than 6 domestic dramas have announced their overseas launch.

Looking at its themes, there are suspenseful criminal investigation and crime online dramas, realistic period dramas, contemporary military dramas... It can be said that there are everything.

　　Among them, there is a set of period drama "The World", which has hit a new high rating on CCTV in the past five years since its broadcast. This drama was pre-ordered by Disney for the exclusive overseas distribution rights; "Ace Trooper", the drama announced that it will be broadcast in Japan in July; on March 21, South Korea released the Korean version of the domestic drama "Who is the Murderer", it turned out that South Korean TV station bought the copyright of the drama in February On the same day, "The Beginning" starring Bai Jingting and Zhao Jinmai also released the Korean version of the trailer, and will be launched on the Netflix platform on April 1; and "You Are My Fortress", also starring Bai Jingting, was also released by Korean TV. Buy the copyright; in addition, "Who is the Murderer" and "Choose the Day" have also announced that they will be set overseas.

　　When domestic dramas enter overseas platforms, it is naturally the actors who interpret the charm of the characters in the TV dramas who gain popularity and are loved by the audience.

With the "going overseas" of national dramas, domestic TV dramas and actors have also begun to emerge at overseas awards ceremonies.

For example, at the Seoul TV Drama Awards Ceremony held in South Korea in October 2021, the domestic drama "The Hidden Corner" won the Excellence Award in the mini-series unit, while "In the Name of Family", which is also a domestic drama, won the feature-length drama. Award for Excellence in TV Drama.

At the Busan International Film Festival held in the same year, at the 3rd "Asian Content Awards", the Chinese web drama "The Silent Truth" won the "Best Streaming Original Drama Series". Won the "Best Actress Award".

These awards have witnessed the output and growth of domestic dramas in recent years.

　　From the costume drama "doing the best" to "a hundred flowers blooming" in various themes; from buying the broadcast copyright, to remake and adaptation.

In recent years, the changes in the "going to sea" of national dramas are clearly visible, from the variety to the method are more abundant.

Although the progress is gratifying, it is also necessary to realize that cultural output is "blocked and long", and if you want to gain a share in the international TV drama market, it requires long-term unremitting efforts of creators, and more needs "quality" rather than "flow". A work of ingenuity.