China News Service, Lanzhou, March 27th (Reporter Yang Na) From the tapes and the CDs, to now you can listen to and watch audio-visual works by opening the mobile phone and scanning the QR code, Gansu Feitian Electronic Audio-visual Publishing House has been around for 20 years. Publishing and distributing "positions", from offline to online, brings more abundant content and works to readers.

  "The development of science and technology has brought changes in reading habits and bearers, but high-quality content is still what readers need." Feng Tianyi, general manager of Gansu Feitian Electronic Audio and Video Publishing House Co., Ltd., said in an interview with a reporter from And the mission is to wash out the sand and filter out high-quality content to serve readers.

On August 21, 2021, Lanzhou citizens visited the Readers Museum.

(Data map) Photo by Gao Zhan

  As the only publishing organization in Gansu Province with dual qualifications for electronic and audio-visual publishing, Gansu Feitian Electronic Audio-visual Publishing House (hereinafter referred to as Feitian Press), established in 2002, is affiliated to Reader Publishing and Media Co., Ltd.

In Gansu, the hometown of "Feitian", Feitian Club is committed to the development, production and publication of related audio-visual and electronic publications by leveraging Gansu's long history, culture and diverse national characteristics.

  As a beautiful business card in Gansu, "Reader" magazine has been published for 41 years and is known as "China's No. 1 Journal".

Feng Tianyi said that the appearance of the "Reader" magazine is a rain and dew in a cultural desert, and it has become a reading book that nourishes the minds of generations of Chinese people.

  In his view, with the development of science and technology, the rapid popularization of the Internet and the highly developed informatization, readers who have experienced the explosion of information have begun to subdivide, and readers who are not satisfied with "knowing the truth" want to "know the reason why." ”, they need more targeted and refined products and content, and publishers can meet the needs of these readers.

  "The nine publishing houses under the Reader Publishing Group have different characteristics, but they all adhere to the route of high-quality products." Feng Tianyi said that the Reader Publishing Group adheres to the publishing characteristics of "specialization, refinement, specialization and integration". Leverage your features and expertise to provide readers with more high-quality content.

The picture shows the audio and video works published by Gansu Feitian Electronic Audio and Video Publishing House, a subsidiary of Reader Publishing Group.

(Data map) Photo courtesy of Gansu Feitian Electronic Audio and Video Publishing House

  Taking Dunhuang Studies as an example, many publishers under Reader Publishing Group all publish relevant content, but they insist on their own characteristics.

"Dunhuang studies are world-wide, but Dunhuang is in Gansu, so Gansu scholars have unique conditions to study Dunhuang studies." Feng Tianyi said.

  On this basis, Feitian Club focuses on publishing the content of the subject theory in Dunhuang Studies.

"Next, we will make an electronic dictionary involving Tibetan entries in Dunhuang Studies, and dig deep into the field of academic theory." Feng Tianyi said that in addition to Dunhuang Studies, Feitian Society will also focus on publishing and distribution to have academic theoretical research significance and Valuable electronic publications.

  By cooperating with relevant experts and scholars, Feitian Society has gradually explored and established electronic databases for theoretical research such as Western Xia studies and Tibetan studies, and cooperated with relevant paper publications from book publishers to provide a database for the study of Gansu culture, ethnic characteristics and other academic theories, and to promote Relevant research can better serve economic and social development.

  Feng Tianyi said that, compared with publishing content that caters to market demands, dull and obscure academic materials have a fixed audience and a negligible market share, but through carefully planned projects and based on local actual publications, there is reference value and significance for relevant theoretical research. Works, it's an amazing thing.

  Feng Tianyi believes that the transition from tangible to intangible distribution positions has brought opportunities and challenges to electronic audio and video product publishing houses.

The wider the scope of the Internet and the wider the dissemination, the publishing of electronic audio and video products is less restricted by space; however, the open and integrated environment requires more strict screening and control by publishers to present more high-quality works to readers.