National Trend Design - Demonstrating Cultural Implications in Daily Use
core reading
Interpreting the word "national tide", the word "country" highlights the fertile soil rooted in China, and the word "chao" represents the social aesthetic trend.
With the development of the times and the thriving life, people bravely pursue the richness of aesthetic expression and become more confident leaders of aesthetic fashion.
Guochao design comes from "ancient" and continues the Chinese culture; Guochao design has a "new" appearance, expressing social emotions and the new style of the times.
Excellent national trend design conveys spiritual interest and aesthetic connotation through "things".
In this sense, Guochao design runs through our cultural spirit, aesthetic style and the atmosphere of the times
When traveling in an ancient town in the south of the Yangtze River, you can buy a few national-style cultural and creative items as a souvenir; in the Forbidden City after the snow, you can take pictures in traditional clothes; in the city square street, you can wear a domestic trendy brand to show your personality; A small home, decorating a beautiful life with "new Chinese" furniture... These fashionable life scenes are inseparable from Guochao design.
As large as a building and home, as small as a lamp and a pen, Guochao design connects the excellent traditional Chinese culture with contemporary life and fashion, draws on traditional shapes, aesthetics or skills, and integrates current technology and design language to create a dazzling array of national trends. product.
They are not only practical objects, but also cultural products with rich connotations, telling moving Chinese stories and letting people be influenced by traditional culture and aesthetics.
Fashion design extracts traditional wisdom
Pens move dragons and snakes, move clouds and waters, Yanjin Liugu, iron paintings and silver hooks... In today's Internet pages, movie posters and various product packaging designs, people can appreciate the beauty of Chinese characters at any time.
On some national fashion clothes, the designed Chinese characters are eye-catching and prominent, with a finishing touch.
Chinese characters with different fonts and styles are designed as the representative elements of "Chinese style".
Designers explore the aesthetic characteristics of Chinese calligraphy and carry out creative transformation.
For example, the computer font library redesigns the regular script of Yanti by adjusting the details of the frame structure, stroke spacing, horizontal and vertical ratio, thickness and size, so as to make it more suitable for today's horizontal reading and electronic display needs.
The beauty of calligraphy has entered the digital world, which is beautiful and easy to use.
Many people change their mobile phones, first of all, they must change a favorite font.
As old as oracle bone inscriptions, it has also become the "resource library" of Guochao cultural and creative, not only physical products such as oracle bone inscriptions scarves, hand-painted books, T-shirts, computer bags, but also interactive new media such as social software emoticons and "oracle bone inscriptions". product.
In addition to figurative Chinese characters, Guochao Design also taps and utilizes traditional colors.
The emblem of the 2008 Beijing Olympic Games is deeply stamped with the red Chinese seal in the history of the modern Olympic movement.
Today, "Chinese red" has become a fashion trend. Whether it is clothing, makeup or ornaments, a touch of Chinese red means dignified and auspicious.
Many tableware, clothing, household items and even electronic products such as USB flash drives, headphones, mobile phones, keyboards, etc., have skillfully borrowed the beauty of blue and white porcelain.
Begonia red, tea white, apricot yellow, cypress green, dark blue, ochre and many other elegant colors are also widely used in the design of beauty products.
Careful people will find that the colors in the national tide contain traditional Chinese color aesthetics.
The color system of the 2022 Beijing Winter Olympics and Paralympics is divided into 5 main colors, 5 secondary colors, and 3 auxiliary colors, which originate from the understanding of traditional Chinese culture such as the four seasons of nature and the twenty-four solar terms.
Appropriate use of the designer not only conveys the aesthetic purpose of tolerance and harmony, but also includes the ingenuity and green development concept according to local conditions.
The turquoise, which is favored in cultural and creative products and clothing such as porcelain and silk scarves, also contains a distant echo of the artistic conception of ancient paintings and landscapes, smearing the green and green for thousands of years, and the feeling of boundless mountains and rivers.
The design of the national tide makes the objects "speak" of the splendid ancient Chinese material civilization.
The imaginative fashion design stretches the ancient cultural roots, condenses the brilliance of Chinese wisdom, and is full of charm in inheritance and innovation.
Oil-paper umbrellas are made from Anji light bamboo, which are split, boiled, dried, and brushed using ancient methods and combined with modern craftsmanship; visiting old craftsmen in Suzhou, innovative research and development, and exported to overseas groups of fans... Cultural roots have given designers a rich treasure trove. Let the design have a basis and let the inspiration have a source.
Following this path, Guochao Design has created a living realm full of national characteristics and the new style of the times, showing a profound and long-lasting cultural connotation.
The fusion of ancient and modern refines the aesthetics of life
The national trend design is popular.
The innovatively designed Cantonese embroidery screen of the Summer Palace "Hundred Birds Chaofeng" pattern elements are woven and dyed on trendy clothing, and the ancient embroidery craftsmanship has entered contemporary life; Tie-dyeing, chain link stitching, light offset printing, digital printing, combining traditional techniques with modern craftsmanship, give people aesthetic shock with magnificent imagination and brilliant colors.
Many people sighed: "It turns out that traditional culture can be so 'fashionable'!" In recent years, cultural and blog units and time-honored brands have crossed borders and jointly launched national trendy products.
Not only clothing, but also all aspects of life have the shadow of Guochao products: catering, food, digital, furniture, beauty, audio-visual, intangible cultural heritage, almost covering people's daily consumption needs.
Internet search statistics show that the attention of Guochao has grown exponentially in the past 10 years, and some Guochao products are in short supply in e-commerce and offline stores.
The popularity of Guochao products is inseparable from the design concept of "walking close to life".
Many time-honored brands that have been washed over time and have been widely recognized for their use value and aesthetic style are now trending again.
Unlike in the past, today's designers pay more attention to the aesthetic needs of the current audience.
They use new technologies and new means such as digital design and consumer co-creation to carry out more elaborate designs in terms of symbols, colors, appearance and functions.
People are pleasantly surprised to find that daily products can be so beautiful!
The technological products that are inseparable from contemporary life can also be full of the beauty of national trendy design.
After dozens of processes and hundreds of hours of repeated calcination and polishing, the integrated 3D curved ceramic case phone looks crystal clear and feels as warm as jade.
As a representative of ancient Chinese material culture, the elegant and quiet "Oriental Beauty" expressed by ceramics has injected humanistic feelings into modern technology and injected soul into modern design.
Easy to use and trendy has become the pursuit of Guochao design.
Instead of simply "renovating" the tradition and labeling the design with a culture, a set of design language is established on the basis of carefully figuring out the needs of life and refining the cultural connotation.
This design language pursues daily use and newness, daily use and living, draws design power from people's lives, and provides richer choices for life.
Aesthetic Fashion Shows Cultural Confidence
The national tide is not only the tide of domestic products, but also the expression of national pride and cultural self-confidence in aesthetic fashion.
Interpreting the word "national tide", the word "country" highlights the fertile soil rooted in China, and the word "chao" represents the social aesthetic trend.
With the development of the times and the prosperity of life, people bravely pursue the richness of aesthetic expression, and they are more confident to be the leader of aesthetic fashion.
This has become the deep-seated reason for the popularity of Guochao design.
Guochao design can not only be worn on the body, used in daily life, but also can be a work of art, expressing the pursuit of beauty and conveying the charm of Chinese excellent traditional culture.
In the comment area of a video blogger, many netizens lamented that "the Chinese design is so beautiful" and "I found a treasure".
Mahogany trapezoidal half table, huanghuali three-axis low cabinet, mahogany double-axis Bogu shelf... This self-proclaimed "carpenter who can shoot videos" has designed and produced many miniature Chinese-style furniture according to the drawings in the classics, and skillfully put them together Pair it together to make a poetic short video.
The popularity of short videos on traditional handmade themes reflects the increasing popularity of overseas trendy aesthetics.
The positive interaction between aesthetic fashion and national trend design promotes the iterative update of design concepts.
The popular Guochao design works in recent years often go beyond the simple collage of traditional symbolic elements, but go deep into Chinese aesthetics and traditional culture, and transform them in combination with the "use" of contemporary life, so they have lasting vitality.
Although many smart home devices are electronic products, they actively integrate the concepts of Chinese aesthetics, naturalism, and pursuit of artistic conception in design, and creatively combine the function, visual image, and space structure of items at different levels such as shape, meaning, and conception.
Smart humidifiers, smart air conditioners, and even small smart switches can be integrated into simple and atmospheric Chinese-style home decoration with their white and jade-like colors and delicate and smooth arcs, giving people a natural and comfortable feeling.
Solidly draw nourishment from culture, and passionately use innovation to open up the future.
Guochao design comes from "ancient" and continues the Chinese culture; Guochao design has a "new" appearance, expressing social emotions and the new style of the times.
Excellent national trend design conveys spiritual interest and aesthetic connotation through "things".
In this sense, Guochao design runs through our cultural spirit, aesthetic style and the atmosphere of the times.
Zhang Mingse