In recognition of his creativity and innovations in 6 media campaigns
The UAE Government Media Office wins 16 Dubai Lynx Awards
The campaign accompanying the Emirates Mars Exploration Project registered 14 nominations and won 7 awards.
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The Media Office of the Government of the United Arab Emirates won 16 major global creative awards "Dubai Lynx" for the year 2022, after being nominated for 32 categories of awards in the final list, in appreciation of the office's creativity and innovations in six major media campaigns that it ran to keep pace with major projects and initiatives of its kind in the region The "100 Million Meals Campaign", the largest of its kind to feed food in 47 countries, the UAE project to explore Mars, the "Hope Probe", which has successfully arrived since the first time into orbit around Mars, and the "The Most Beautiful Winter in the World" campaign, to introduce the UAE tourist scene The exceptional, inside and outside the country, and the human values associated with its society.
The awards received by the UAE Government Media Office included two major awards, four golds, six silvers and four bronzes, to be the most innovative government media office in the region, after its nominations that competed with the various creative works nominated in the final list of the Dubai Lynx International Creative Awards 2022 for the best works Creative in the Middle East and North Africa in the field of media and communication.
The award judging committees, consisting of international experts and specialists, chose the winning works that were announced during the celebration held at the Dubai Opera on March 16, 2022, after a comprehensive evaluation process that took into account many criteria, the most important of which are the originality of the idea, creativity in campaign design, implementation efficiency, and impact capacity. and the extent to which its messages reach the recipients and the public, in addition to other specialized technical and creative factors.
The 100 Million Meals campaign won three of the major global creative awards "Dubai Lynx" for the year 2022, with a gold award, in addition to a silver and bronze award.
The "The Most Beautiful Winter in the World" campaign, in its second consecutive year, won six "Dubai Lynx" awards, including a grand prize, two gold, silver and two bronze awards.
As for the "Emirates Mars Exploration Project - Hope Probe" campaign, it won seven awards from the "Dubai Lynx 2022", including a grand prize, a gold prize, four silver and a bronze.
Deputy Head of the Media Office of the UAE Government, Alia Al Hammadi, said: "Our media campaigns, which accompanied strategic projects such as the Emirates Mars Exploration Project, the 100 Million Meals campaign, and the Most Beautiful Winter in the World campaign, highlighted the principles on which the UAE was founded, and the values held by its diverse, tolerant and solidarity society. with other peoples of the world, and actively contribute to extending a helping hand and supporting urgent humanitarian issues.”
For his part, Khaled Al Shehhi, Executive Director of the Digital Production and Communication Sector in the Media Office of the UAE Government and a member of the Grand Jury for the Middle East and Africa Awards for the New York Advertising and Marketing Festivals (AME) Khaled Al Shehhi, confirmed that the work teams have devised new means in the field of designing, producing and implementing qualitative media and digital campaigns. National projects and initiatives from the UAE are presented with world-class tools and content suitable for various traditional and digital platforms and for all age groups.
Honoring creativity and creators
The Dubai Lynx International Creative Awards celebrate creative works in the fields of media, print advertising, road advertising, interactive and integrated advertising, among others.
The Dubai Lynx Awards are also keen to honor creativity, innovators and creative institutions in the field of media and communication in the Middle East and North Africa region.
Its annual celebration and its periodic activities constitute a meeting point for innovators in the creative communication sector in the region, to present new ideas, gain inspiring experiences, celebrate creativity and innovation, and evaluate the response of the local, regional and global audience.
• The World's Most Beautiful Winter Campaign, and its accompanying events and initiatives, achieved 11 nominations and won 6 awards.
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