7 billion neighbors

Marketplaces to promote African products and know-how

Audio 48:30

The rise of e-commerce, also favored by the Covid-19 pandemic, offers new opportunities to creators, stylists or craftsmen on the continent.

© Shutterstock / Natee photo

By: Emmanuelle Bastide

1 min

Africabaie, Djoloo, Afrikra, Moonlook... these are some of the names of the marketplaces dedicated to African products.

Advertising

Clothing, leather goods, decoration, crafts... The rise of e-commerce, also favored by the Covid-19 pandemic, offers new opportunities to creators, stylists or craftsmen on the continent.

It is the possibility of opening up to new markets even beyond the borders of their country and for buyers to afford clothes or objects to which they would not otherwise have access.

If the creativity and richness of the continent are well established, specialized marketplaces also make it possible to offer authentic and referenced products.

A way to fight against counterfeits and highlight quality.

Beyond the real opportunities for creators, online sales are nevertheless constrained by logistics, stock and transport issues.

With :

- Marie-Jeanne Serbin-Thomas

, editor-in-chief of

Brune

magazine

- Moulaye Tabouré

, co-founder and CEO of

Afrikrea, an e-commerce platform specializing in African fashion and crafts

based in Abidjan, Côte d'Ivoire 

- Maryse Mbonyumutwa

, co-founder of the textile company

Pink Mango

 , a production unit of which is based in Rwanda.

Creator of the Asantii brand which will be launched in spring 2022 and brings together different designers on the continent

- Adriana Talansi,

fashion designer and stylist from Congo-Brazaville of

Talansi

high-end ready-to-wear and haute couture brand sold on the Afrikrea platform

Musical programming

 :

► 

Discover the world

 - Badd Lime, Reenfly 

►

 E Be Mad

 - Mr Eazi  

.   

Newsletter

Receive all the international news directly in your mailbox

I subscribe

Follow all the international news by downloading the RFI application

google-play-badge_FR

  • Society

  • Africa

  • Internet

  • Trade and distribution

  • Fashion

  • Arts and crafts

On the same subject

Africa report

Chad: meet the last weavers of the country

Africa economy

Burkina Faso: Faso Dan Fani, a fabric finally labeled

7 billion neighbors

Fashion: at the heart of African creativity