Exploring the Two-way Empowerment of Literature and Film and Television——A Side Note of the Symposium on "The World"
The TV series "The World" has been well received since its broadcast. The average viewership rate of CSM's national network has reached a new high in the past 8 years for a set of CCTV's prime TV series, and it has become a successful case of excellent literary works being adapted into high-quality dramas.
Recently, the "From Literature to Film and Television - "The World" Symposium hosted by the Chinese Writers Association was held in Beijing. Liang Xiaosheng, the original author of the novel "The World", Li Lu, director and chief producer of the TV series "The World", and screenwriter Wang Hailing , the producer of "The World", Cheng Wu, vice president of Tencent Group and CEO of China Reading Group, and a number of literary critics, discussed the film and television adaptation of literary works.
The TV series "The World" achieved "applause and hits", which is inseparable from the original novel.
The nourishment of excellent realistic themed literature on film and television creation has become a topic of concern for the participants.
Li Lu believes that the novel "The World" has laid the foundation for the adaptation of the film and television with the depiction of the group portraits of the era, the vivid stories and the strong smell of fireworks in the world.
Liang Hongying, the editor-in-chief of "Literary and Art Newspaper", spoke highly of the ideological connotation of the novel's original work, believing that the novel's profound ideological and argumentative nature has been faithfully presented in the TV series, "The originality and the uniqueness of thought and art must come from the creators of the same era. The close connection comes from life experience and the creation of excellence.”
Wang Yichuan, a professor at Beijing Normal University, pointed out that the adaptation of "The World" produced a "circle-breaking" effect, "reflecting the principle of Chinese-style xinxing wisdom leading the spirit of realism, and embarking on an artistic path of Chinese-style realism. TV dramas with similar themes provide useful inspiration."
The adaptation of novels to film and television needs to deal with the relationship between personal expression and organizational creation, which is a process of secondary creation.
Screenwriter Wang Hailing said that on the basis of respecting the original work, his adaptation follows his inner artistic intuition, and at the same time pays attention to the psychological connection with the audience, and tries his best to achieve a balance between art and the market.
Dai Qing, a professor at Communication University of China, praised Wang Hailing's adaptation for maintaining the faithful inheritance and transmission of the spiritual core of the original work, and it is a moderate adaptation that goes beyond "fidelity theory" and "creation theory".
"The adaptation of "The World" integrates the advantages of these two principles, and is a masterpiece that takes into account both and is moderately proportioned." Meng Fanfan, a distinguished professor of Shenyang Normal University, also believes that the TV series "The World" is faithful to the original work. The re-creation retains the practice of taking the Zhou family as the core structure, and the presentation of many details of life also shows the understanding of the writer, director and performer of the deep meaning of Chinese culture.
Talking about the development of "IP" of literary works and the direction of film and televisionization of literary works, Pan Kaixiong, former vice president of China Publishing Group Co., Ltd., believes that high-quality texts are "IPs" with huge potential for extended development, and the successful operation of big "IPs" is far from the success. Do not open a composite professional team, this is the future direction of development.
"Take the TV drama "The World" as an example, there are 10 producers, about three categories, including national platforms and guidance agencies, as well as highly specialized investment agencies, film and television production agencies, and operating agencies."
Yang Qingxiang, a professor at Renmin University of China, appealed that the production of original literature and popular art must have industry and product awareness, and pay attention to the concept of big "IP" and big peripherals.
Cheng Wu believes that "The World" can be regarded as a representative of China's "era IP", "To keep good stories alive, we need to start with literature, take film and television creation as the apex, and then feed back literature. This is to tell Chinese stories well. , the need to build China's 'IP' model".
Tie Ning, Chairman of the Chinese Writers Association and Chairman of the China Federation of Literary and Art Circles, said: "The popular broadcast of "The World" is a magnificent landscape formed by the fusion of literature and film and television, which once again strongly proves the close relationship between literature and film and television. From literature to film and television, This not only describes a process, but also marks a broad space for vigorous creation and acceptance.” Zhang Hongsen, Secretary of the Party Group and Vice Chairman of the Chinese Writers Association, pointed out: “If literary creation is to be better integrated into the modern communication pattern, it must be more fully , and more actively communicate, learn from, and integrate with many art categories and cultural forms." He introduced that the Chinese Writers Association is currently launching the "New Era Mountain and Country Revolution Creation Plan" and "New Era Literary Climbing Plan", aiming to focus on creating And launch a number of high-level, weighty literary masterpieces to promote the interconnection and interaction with film and television, and two-way interaction with various cultural and artistic fields.
Hu Zhi Zhang Pengyu