A Ukrainian fashion brand famous for producing wedding dresses.. makes military jackets!

Ukrainian fashion label Mila Nova, known for its high-end bridal gowns, is now producing protective clothing for soldiers and medical workers in the country, as the Russian offensive continues.

MillaNova employees have been working tirelessly for the past two weeks to fulfill international clothing orders while making additional clothing, which is stocked in bridal boutiques in 50 countries, including the United States, United Kingdom, France and China.

"Besides bringing joy to every bride around the world, we are also focused on saving our country," said CEO Ulyana Kerichuk, who is determined to keep the business going despite the many serious challenges brought about by the war.

Pictures shared by Milla Nova with CNN show women weaving military nets, seamstresses making woolen clothes, and offensive windbreakers often used by the military as camouflage.

By coordinating with its network of suppliers, the brand was able to quickly obtain the materials needed for production.

Kerichuk told CNN they have produced 1,500 pieces so far.

Kirichuk said she began making a series of plans before the Russian invasion of Ukraine and is now focusing on supporting her staff, explaining that every decision she makes "takes into account the realities of the people."

Many employees travel long distances through Lviv, where the company is headquartered, to reach factories, where they work overtime to help make clothing in support of Ukraine's defense efforts, in addition to their regular duties.

Kirichouk confirmed that all employees received their salaries in February, and that her management team is working "around the clock to organize business operations and pay our employees' salaries."

“My main goal as CEO is to protect people and ensure their future,” she said, adding that they are ready to hire new people from eastern Ukraine who are newly refugees.

In Milla Nova, seamstresses work overtime to produce military clothing, in addition to their usual duties.

Currently, Milla Nova employs 600 workers.

Residents of Lviv were given the option of going to neighboring Poland, where a temporary workshop was set up in Warsaw following the invasion.

Accordingly, 70 workers have been evacuated to the Polish capital so far.

There are still about 450 employees in Lviv, while others have made their own plans to escape to the countryside or out of Ukraine with a workforce of 98% women, most of whom are mothers.

Several children were involved in the company's evacuation.

Seamstresses in Poland sew special versions of yellow and blue Ukrainian dresses, and some of their children were involved in creating them as a way to boost morale.

Kirichuk said the plan is to sell them as non-fungible tokens to raise charitable funds for Ukraine.

She hopes that they will eventually be able to divert their efforts from meeting the needs of the army to rebuilding devastated cities.

Kerichok noted how "so proud" she is of her team and their "amazing dedication and loyalty," noting the important role of women in war, who should nurture and protect, and "pray and believe."

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