Han Xuan
Recently, there have been a lot of music variety shows, such as "The Glittering Band", "The City of Philharmonic", "Spring Flowers", and "The Voice of God" one after another, and they have begun to focus on the genre of music, some are concerned about the band, and some are concerned about the current popular music. musical.
But from the broadcast effect, the response was mediocre.
Why are there many variety shows blessed by stars that are difficult to get out of the circle, and some are even judged as embarrassing by netizens, which leads people to ask: Why can't music variety shows sing well?
A music variety show only vertically focuses on one style or theme category in the music field. If you do a good job, you can naturally pass on the once niche category to the public, and the program group can also reap dividends, but this requires the producer to be professional enough to accurately find this field. the core feature, and then amplify it appropriately.
However, recent variety shows seem to be regrettable.
For "The Flashing Band", many viewers came here with the mentality of watching the band, but found that the show might as well be renamed "The Flashing Lead Singer".
Rock veteran Zhang Chu, musician Yang Kun, Xiao Jingteng, and Zhang Bichen are indeed powerful and appealing singers, but since the show wants to focus on bands, why does the logic of the story and the visual language of the pictures still highlight the lead singer?
The relative absence of the band's "group soul" makes the show lack some flavor and falls into the cliché of traditional star competitions.
"The City of Philharmonic" claims to hope to use online to drive offline and promote the upgrading of the musical industry. However, after the first episode was broadcast, some audiences questioned and asked Zhang Yuqi to serve as a member of the Philharmonic Support Group, that is, an important role as a judge. What?
It is understandable to let the popular film and television actors substitute from the audience's point of view, but when she commented on a group of actors, her focus was not music or performance, but "why did the hero and heroine not kiss deeply in the end", which made many netizens shout embarrassment!
"The City of Philharmonic" is essentially a competition show, and star-making is obviously the most important purpose.
In the show, a lot of the audience's tears and surprised expressions were rendered, and the actors who appeared on the stage were depicted as "relict beads" to the best of their ability, but the effect the show team wanted to create was too revealing, and it even seemed to be flattering.
The musical theater market is still in its infancy, and everyone hopes that it will become increasingly prosperous, but after the popularity of musicals, the trend of "fan circle" is relatively obvious.
It stands to reason that as long as a musical has a complete plot, self-consistent logic, and solid singing and dancing, many actors do not have to be stars in the traditional sense, and they can still be applauded.
But the current musical theater market is chasing stars, and some new plays are even tailor-made for stars.
Some of the cool moves and sultry lines are even custom-made for fans. As soon as the star raises his hand, there will be screams in the theater.
In fact, there is no precedent for the success of music variety shows.
Back then, "Summer of the Band" became a hit and went out of the circle. The program side tried to supplement the band's knowledge and culture when preparing, and the content promoted in the program was just right, which made the program tenable both inside and outside the industry.
Since many variety shows claim to want to promote the development of the industry, they should take a long-term view, instead of consuming the enthusiasm of fans.