Outlander obsession: whiskey, skirts and golf

• Travel through the most fascinating Scotland with the protagonist of 'Outlander'

• 'Outlander' has hired an intimacy coordinator for its final season

It 's 10am in a godforsaken tavern in the Scottish Highlands and

actors Sam Heughan and Graham McTavish have been exchanging taunts, jokes and shots of whiskey for a couple of hours while filming an episode of

, a docuseries about the traditions and history of Scotland that has its own book written by four hands between the two of them (

Principal of the Books).

When the embarrassment is already considerable, the door opens and a woman appears with a T-shirt with the slogan "These puppies love

" and her mother, a textbook

who attends all the meetings and premieres of the series, from Glasgow to Prague, to

.

The two brave highlanders only have one option: to leave by feet towards the motorhome in which they travel together with the technical team of the series.

It's just one anecdote among many, but it perfectly defines the kind of fatal attraction that Heughan exerts and, by extension,

, with a

dedicated to the cause since a television debut that dates back to 2014. Its sixth season, after two years of anguished waiting, arrives these days at Movistar + repeating its infallible formula.

In McTavish's words "it's a historical series,

, undeniably beautiful to watch... it even has time travel! But more importantly, it shows someone, Claire Beauchump, reinventing her own life story, something that all of us, men or women, surely yearn for sometime".

Whatever the mysterious alchemy that has led to such an impact, to which the frequent scenes bordering on

's spell

is powerful.

Its global success has resulted in countless fan clubs, websites, conventions, a musical, several cookbooks, a whiskey called

, a significant increase in private Gaelic lessons and tartan kilt sales, as well as a 72 per cent increase in tourism to Scotland, according to data from VisitScotland.

His impact went even further and reached the

.

According to emails leaked by Wikileaks, British Prime Minister

met with Sony representatives weeks before the referendum for Scottish independence to delay the release date of

in the United Kingdom, lest it inflame nationalist sentiments and the Scottish people massively opt for yes.

Sam Heughan signs an autograph for a fan in Los Angeles.Michael KovacWORLD

Basically, it is the roadmap with which the directors of the

platforms have wet dreams: that their series manage to overflow their scope and become a social phenomenon, as

or

.

It is something that already existed at the time of

, but from the telegrams, letters and phone calls asking

to name it

to its first space shuttle we have passed to the millions of daily interactions of social networks.

A viral tweet or meme has a greater impact and thanks to the Internet, fans can organize much more cohesive and active communities.

When they are not

or severe guardians of orthodoxy pending any slip to throw at the

of their favorite series, what drives these followers is the sense of belonging to a group and the search for a

from the harsh reality, an alibi more necessary than ever in times as hopeless as the present.

Besides, science is on your side.

A study carried out in 2016 by Spanish researchers reaches very positive conclusions for fans of

.

"Those who declare themselves followers of any audiovisual product present more attitudes of

, that related to wisdom, curiosity or creativity and that, beyond mere pleasure, Aristotle understood as the fullness of being, of the soul and the mind", he explained. in these same pages José Antonio Muñiz, co-author of the report and director of the Department of Communication and Education of the Universidad Loyola Andalucía.

The case for

like that for

, is bolstered by the prior existence of a strong fan base for American writer

's books .

It all started with an episode of

featuring a character dressed in a kilt named Jamie.

That was the spark that inspired this zoologist and marine biologist, now more than 30 years ago, to write the first installment of a saga of books that has been translated into 34 languages, accumulates more than

sold worldwide and soon it will have its ninth chapter,

which Salamandra will publish in July.

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Know more

• Game of Thrones

• United Kingdom

• POT

• Internet

• david cameron

• Sony

• wikileaks

• history

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