Looking back on variety shows in recent years, "National Style" has become a "switch" that triggers the highlight moment of the screen.
With the accumulation of programs such as "National Treasure" and "China in Classics", China Central Radio and Television Station has set off a cultural and blog craze on the variety show screen; Henan Satellite TV has made a strong breakthrough from the prefecture-level satellite TV queue through the explosion of the "Chinese Festival" series; Guangdong Satellite TV Steady and steady, the original IP "National Music Encyclopedia", which has been meticulously cultivated for the four seasons, has been innovative and iterative, and its popularity has not diminished; this year's Spring Festival Gala, the dance poem "Only This Green" excerpted the audience's heartstrings with a touch of green that has passed through thousands of years, and quickly swiped the screen to socialize. Internet... At present, Guofeng culture is appearing in variety shows and various evening parties in different forms, which has been widely recognized and loved by the audience, and has become a new "traffic password" on the screen.
Broaden cultural horizons in verticals
Chinese traditional culture has always been an important creative treasure house for the screen, and in recent years, a "national style" creative trend has been set off.
Original programs that are vertically subdivided around "National Style +" continue to emerge, allowing more cultural treasures to go down the halls and reach the public.
China Central Radio and Television Station has been working hard for many years, and has created a number of phenomenal national style programs such as "National Treasure" and "China in Classics".
Among them, "China in Classics" integrates various techniques such as drama, film and television, cultural interviews, etc., to explore the five thousand years of Chinese civilization in the way of tracing the source and citing other sources. The purpose of the program is "Aesthetic", which vividly interprets the profound cultural heritage carried by traditional costumes.
In the vertical field of "national style + architecture", Beijing Satellite TV's "Shangxin·Forbidden City" and "Meet the Temple of Heaven" use various variety shows to awaken the cultural memory carried by traditional buildings, and "I am waiting for you at the Summer Palace" presents classical The cultural value and aesthetic value of gardens.
Inspired by "national style + music", Guangdong Satellite TV's original Chinese classic music competition program "National Music Encyclopedia" has become the leading IP in the national style and national trend variety shows.
The fourth season of "National Music Ceremony" has created a concrete "city of Chinese music". In this art space specially designed for Chinese folk music, young musicians may adapt popular golden songs, create new national music, or Through the scene-based instrumental drama, the past and present of ancient musical instruments are told and the cultural stories that have been passed down through the ages.
The collision and fusion of tradition and trend activate the vitality of Chinese music and convey the beauty of excellent traditional culture.
The cultural drama "Dancing Millennium" jointly created by Henan Satellite TV and Bilibili Animation (hereinafter referred to as "Bilibili") is created in the mode of "national style + dance", telling the cultural stories of China from the Eastern Han, Tang and Song Dynasties to modern times , which not only meets the needs of young groups for high-quality dance content, but also promotes young groups to have empathy experience and artistic resonance with history and culture.
Director Lu Hongli, who directed Henan Satellite TV's "Chinese Festivals" series, said: "We don't want to be like the past and just present some customs records to everyone. We want to dig deeper. Why do we Chinese celebrate every Chinese festival? Are you so involved when you are? Because there is emotion and culture in it.”
Trigger the youthful expression of traditional culture
A successful national-style variety show requires the ingenuity of the creator, not only to inherit the traditional culture, but also to fit the aesthetics of the times and integrate with the current popular culture, so as to make the show leap from "breaking the circle" to "out of the circle" , so as to realize the possibility of "circle expansion".
The fourth season of "National Music Ceremony", "This Is Hip-hop", "Youth Guardian Artist" and other programs have been innovated and upgraded from different angles, playing a harmony between traditional culture and young trends across time and space.
The fourth season of "National Music Ceremony" not only attracts the attention of young audiences with a new concept at the visual packaging level, but also realizes the collision and integration of traditional culture and multiculturalism in the programming of the program.
In terms of stage design, the program integrates the traditional Chinese philosophy of "the sky is round and the place", referring to the pattern of ancient Chinese cities, to create a music space "City of Chinese Music" that combines classical art and modern trends, and combines AR virtual technology to create A 360-degree immersive audio-visual experience.
The program arrangement that boldly crosses borders and seeks new and different is a major highlight of the fourth season of "Chinese Music Encyclopedia". When folk music meets popular music such as electronic punk, jazz, and rap, it constantly stimulates new forms of foreign music, increasing the The narrative tension of traditional repertoire enriches the emotional expression of traditional instrumental music, and finally creates a group of new national style music that is deeply loved by young audiences.
Lin Weihua, the chief director of the fourth season of "National Music Ceremony", said: "In the 'City of Chinese Music', musicians will receive all kinds of challenges. For example, musicians will challenge to perform the Greater Bay Area and movie hits. , ancient poetry and other diverse music themes, the style of music integrates elements such as rock, electronic music, opera, etc., which collides with the possibility of more national trends." He also said: "The addition of virtual technology makes the 'city of national music' 'Three-dimensional expansion, the music becomes visualized, and the national music 'lives'."
Although the main content is the imported culture of hip-hop, "This!
It is Hip-hop 4 that still finds a new starting point for content creation in the field of national style.
The program organically integrates traditional culture and hip-hop, and uses the narrative of hip-hop to tell Chinese stories, bringing a series of high-quality original national-style hip-hop works.
The "Qin, Chess, Calligraphy, Painting" series of works of national style amazes four. For example, the work "Teaching the Qin" interprets the story of a young foreigner who visited China to learn the piano and gradually became enlightened under the guidance of the master.
The dancers combined the Egyptian hands in hip-hop dance with Chinese classical dance rhythm, and danced like moving clouds and flowing water in the agitated rhythm of the Guqin song "Wine Crazy", releasing the Chinese classical charm that combines rigidity and softness, and complements dynamic and static.
Wen Weihua, an associate professor at the School of Language and Communication, Beijing Jiaotong University, said: "Many variety shows today flexibly use different expression techniques and technical means to embed the national style and national trend into the hearts of young people, and also sown into the current lifestyle, so that Excellent traditional culture is not only active on the screen, but also shines in daily life, thus gaining the power to update, iterate and inherit."
The new generation becomes the main force of national style inheritance
The "bilibili Annual National Wind Data Report" (hereinafter referred to as the "Report") recently released by Station B shows that in 2021, the number of national wind fans at Station B will exceed 177 million, of which about 70% are young people aged 18 to 30.
At the same time, more and more young creators have begun to create videos around traditional techniques, building an increasingly active national content ecology at Station B.
Zhu Chuanxin, secretary of the Youth League Committee of Communication University of China, said: "The younger generation's pursuit of and love for the national style and national trends reflects the general improvement of Chinese people's national pride and cultural identity in today's era, and on the other hand, it also reflects the popularity of variety shows in the The popular culture in China promotes and drives the traditional culture.”
When more and more variety shows show traditional culture, they not only embrace young people with open arms, but also cultivate new forces that inherit traditions.
In the fourth season of "Chinese Music Encyclopedia", the concept of "all-round youth Chinese orchestra" was launched, providing a stage for the growing inheritors of Chinese music.
70 young musicians, including non-hereditary people from a family of traditional Chinese music, freshmen from top universities, and folk masters with outstanding skills, gathered here. Internal assessment, group confrontation, thematic duel and other competitions, and finally boarded the stage of "National Tide Night".
Through this program, it can be seen that more and more young people are beginning to fall in love with the national music trend, and devote themselves to traditional cultural fields such as national music, opera, and dance.
The attitude of the musicians to carry forward traditional culture and innovate the expression of Chinese music in the program also reflects the cultural spirit, cultural mind and cultural confidence of the younger generation that are internalized in their hearts and externalized in their actions.
While gaining the attention and even participation of more young audiences, Guofeng variety shows are constantly looking for the spiritual resonance between traditional culture and young groups.
With the theme of ancient Chinese civilization, "National Treasure" has been surging with youthful blood.
The first episode of "National Treasures Exhibition Season" is based on the theme of "18-year-old boy". Through three cultural relics, the audience will be led into three vivid histories, and 18-year-old Wang Ximeng, Li Shimin and Nie Er will have a confrontation across time and space. Talk, stimulate the youthful resonance of the younger generation and historical figures, and inspire young people to set up their ideals and forge ahead with high-quality role models.
An endless stream of high-quality national-style variety shows has enabled young groups to obtain intellectual nutrients, spiritual strength and even enhancement of aesthetic ability from excellent traditional culture, helping traditional culture to continue to heat up in today's era.
When the young generation took the initiative to undertake the mission of inheriting and developing traditional Chinese culture, the cultural bloodline that lasted for five thousand years could continue to flourish and flourish.
(Newspaper reporter Niu Mengdi)