The 75th edition of the Cannes Film Festival, which will be held from May 17 to 28, will undoubtedly be marked by a new image.
After the replacement of Canal+ by France Télévisions and Brut as media partners, a change whose first implications must be unveiled at a press conference on Thursday, another official partner was announced on Tuesday: the social network TikTok, kingdom of video ultra-short popular with teenagers.
The festival from a unique angle
"TikTok will offer this major cultural event, the works presented and all its talents, wide visibility among more than a billion users around the world", promises the social network, a subsidiary of the Chinese group ByteDance, in a communicated.
In particular, he promises to introduce “from a unique angle, behind the scenes of the festival, the famous climb of the steps or meetings with artists”, and launches a competition of short videos whose winners will be awarded their prizes during the festival.
This partnership “will allow us to share the magic of the festival with a wider and global audience, but just as much a cinephile”, added the general delegate of the festival, Thierry Frémaux, quoted in the press release.
TikTok thus joins the list of official partners of the festival such as the jeweler Chopard, which manufactures the Palme d'Or, BMW cars or the luxury giant Kering.
Movie theater
War in Ukraine: The Cannes Film Festival plans to “not welcome” Russian delegations
Movie theater
The film “Onoda – 10,000 nights in the jungle” wins the 2022 Louis-Delluc Prize
Cannes film festival
walking sticks
Movie theater
TikTok
0 comment
0 share
Share on Messenger
Share on Facebook
Share on Twitter
Share on Flipboard
Share on Pinterest
Share on Linkedin
Send by Mail
To safeguard
A fault ?
To print