Palomo Spain: "There is a very sexy part in the most sensitive and vulnerable part of man"

• Arena Martínez, the artist who brings paintings to jackets: "In Spain it is very difficult to start a small brand"

As a child, Alejandro Gómez Palomo dressed his collection of Barbies, to which he sewed the haute couture patterns he saw in magazines.

Now, at 30 years old, she dresses

, Beyoncé, Miley Cyrus, Lizzo, Demi Lobato, Harry Styles,

, Rita Ora..., the list of celebrities who choose her designs is as long as the successes of her unstoppable career, the one that began in Posadas, his hometown in Córdoba, and that has led him to triumph in New York and revolutionize the

and catwalks of the world's fashion capitals.

We spoke with him in the framework of

, where he was part of the jury for the

award , on the platform for young fashion talents organized by IFEMA.

Because of talent he knows a while.

And he's used to admitting it;

Since 2018 he has also been part of the jury of the television program

which has just released its fifth season, together with María Escoté and Lorenzo Caprile.

And although he is the

of the generation of young creators, he does not consider himself a teacher.

"You can't believe yourself to be a sewing master so easily. I've learned a lot and I know a lot about the world of fashion, because it's where I move and work non-stop. And I can help young people because I have enough knowledge to be that kind of

, in the sense of guiding them and giving them the vision of how to set up a fashion business and be a good designer, but a master of sewing is

.

And I'm not going to compare myself with him, far from it", he assures, without failing to also point out the work of the emerging designers who come after him. "There are many interesting people, without going any further here at Ego, creators who are treading strong and that they are going to give us a lot of joy", he explains, specifically mentioning Alejandre and

, the firm of the Madrid designer Evangelina Julia that has won the Allianz EGO Confidence in Fashion award.

There is a future for

, he defends.

"In Spain there is a wave of young creatives who give a lot of hope, very important fashion houses and designers who have been doing good

all their lives," she says.

"We just need as a society to take it a little more seriously."

If we have plenty of talent, what does our Fashion Week need to have the glamor of the catwalks in Milan or Paris? .

In Spain it is not one of the things that we have as part of our DNA.

It's not something we're particularly proud of.

It is a world that is quite isolated, that belongs only to a certain group of people and that seems not accessible to many.

That barrier is what makes fashion not part of society.

A barrier that is also physical.

"It's great to have

to do the parades and centralize everything, but being here also distances you a lot. Fashion should be integrated into the

, be part of its environment, surround you, that when you go out on Sunday for a walk you could see a group of modern people at the door of a place because they are going to see a

. This is what happens in Paris at the time of Fashion Week, where you sit on a terrace and watch the models go by, you meet the designers... It is more

, and that gives life.

has sparked that spark

by getting to know her work and that of the rest of the creators first-hand, something important for our fashion week, because "it gives her a voice and allows us to open up to a more international audience ", it states.

How would Palomo Spain dress Queen Letizia?

Do you see her wearing one of her designs? I don't know how I would go about dressing her, I haven't thought about it, but she would completely suit any of my designs because she has so much style.

She is a super elegant woman and she has a wonderful bearing..., it would be easy.

Bernardo Diaz

Authenticity in each

His vision of fashion, and his way of looking at life, have a lot to do with the fact that he developed his creativity in

, where he was trained and grew up "as a man, as an adult. It is a place where everyone is unique." , the one who dresses well and the one who doesn't, the one who is fashionable or the one who is a geek... It is not a society as equal as Spain, where it seems that we all dress in the same style so as not to attract attention. all the great aesthetic currents were born: punk, mod, modern... everything. There is a

that has marked my way of seeing

in each one".

You have also created a whole subculture in our country... The message from the beginning was very specific, but I did not arrive alone, but with a group of friends who understood my work because they enjoyed it, and who wore it.

We began to go out into the street and generate a bit of a scandal.

And over the years that has permeated society and there are more and more of us.

We have given the opportunity to a certain type of man to have the freedom to dress as he pleases and be glamorous and stylish.

That little group, that community, is an urban tribe of kids who love fashion and who are sensitive.

My work has had something to do with this open-mindedness.What is this tribe like and this new way of understanding masculinity that you defend with your work?It is about making men feel sexy and attractive, bringing out the most feminine side of them ,

Regardless of your sexual orientation.

You see the clearest example in heterosexual boys;

there is a very sexy part in the most sensitive and vulnerable of men. And what inspires you to look for that feminine side? In many things, in the people around you, in my own stories, in what I am living at a moment particular... Whenever I make a collection I try to reflect some restlessness that I have around me.

Then there can be a thousand references, I always take a tour of history, I look at certain periods.

And in the great masters from whom I have learned: Balenciaga, Galliano, Lacroix, Saint Laurent... I am also inspired by art, a movie... Designers, sensitive people like us, can find inspiration in any bullshit ,

Bernardo Diaz

Although you saw the biggest international stars - "It is a pride to see that they, who are style

, choose you, it is a gift of life; people take you very seriously when they see that your clothes reach this type of people", he tells us-, he assures that he especially loves dressing ordinary people, "real people who trust me".

That's why his

are always very

"and the person I'm

. I had a muse that we all knew, Pol, my partner for four years. It was lucky to find someone who came into my life playing that role and who brought together in a man all the values ​​and

that I love, and accompanied by a brilliant intellect.

a lot in my career."

You've been at the top for years, what do you still have to do? Many things.

The brand is in a stable and very beautiful moment, with a beautiful future ahead and projects.

I want to make it a giant so that we can all live very well and have a recognizable heritage.

But I still have many dreams to fulfill: build a haute couture house in Paris, work for some other firm, in interior decoration... I don't stop still.

Do all those projects include designing a

's costumes ?, we ask.

"Well, yes, there's something out there...", she anticipates, pointing out that she would have loved to do the 'Women on the verge of a nervous breakdown', "but she didn't catch me in time...", she jokes .

What do you think of the boom in the sale of second-hand clothing? As always, we are a little later.

I started buying vintage clothes when I was in high school, when I was 16 years old.

I found jewels for a euro, I took them home and my mother was horrified: "This is dead man's clothes."

It was almost a poor thing, obviously, I was a poor teenager.

Now we all know that second-hand clothes have a lot of value.

And it's really fun to buy it, because you find unique clothes... And a lot of the young designers are creating a culture of outcycling, taking second-hand clothes and turning it around, making it your own way.

It is part of the discourse of the creators that we see in the Ego and it is super interesting. What would we find if we opened your closet? People think that I dress very extravagantly, but I really have a very,

very classic.

Then I dress it up the way I want. What is your fetish garment? A light blue and white striped shirt;

the most classic in the world. And which one should we forget about? Tight skinny pants, the one that marks the cufflink, and faded jeans... The time is over and I still see them on the street, it gives me hives. against, anticipate the garment that we must have yes or yes this spring to be in full trend... I'm not too 'biased'.

We should all have a Palomo shirt in our closet;

whatever it is, a beautiful one of the ones we make cannot be missing.

and faded jeans... The time is over and I still see them on the street, it gives me hives. On the other hand, anticipate the garment that we must have yes or yes this spring to be in full trend... I'm not too ' tendentious'.

We should all have a Palomo shirt in our closet;

whatever it is, a beautiful one of the ones we make cannot be missing.

and faded jeans... The time is over and I still see them on the street, it gives me hives. On the other hand, anticipate the garment that we must have yes or yes this spring to be in full trend... I'm not too ' tendentious'.

We should all have a Palomo shirt in our closet;

whatever it is, a beautiful one of the ones we make cannot be missing.

Bernardo Diaz

Among his future plans, open a physical store, but not this year.

"You still have to think about it a lot. Before, I prefer to have an itinerant pop-up in New York, Los Angeles, Madrid, Paris..., move it around. And when we have too many, open the store almost on a

, so you can enter the Palomo universe. Today the physical stores are changing their concept, they are going to evolve into an experience, a cover letter. But then everything is redirected to the online business, it is where

is focused , what feeds us every month ".

In this sense, the

has been a turning point for your brand.

"We stop and focus. We analyze the behavior of our

customer to understand who they are, what they need, how they dress, what type of clothing they like the most... And the business grew by 200%. Today, 80% of the energy of the company is placed there".

And the thing is that this

is "excessively expensive and it's very difficult to stay, even when things are going well. You have to sell a lot," he confesses.

"The pace of making a parade every six months is unbearable. Author fashion must be valued, the one that speaks of

of things made with love, with good materials, with good workmanship, taking care of detail ... We have to make the effort not to buy so much, it is not necessary to have the closet full of different things, but of good things".

instead of quantity, the seal that in his opinion should distinguish the

and one of the values ​​that his brand defends, as

as he is.

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