How can traditional culture represented by traditional opera be accepted and loved by more young people?
How to endow the excellent traditional Chinese culture with a new connotation of the times has become one of the topics that the representatives of the National People's Congress and the National People's Congress are paying close attention to this year.
"Cultural self-confidence is a more basic, broader and deeper self-confidence." For thousands of years, opera has endured and exuded an increasingly mellow charm. The key lies in its innovative development with the times.
"Flowing water is not rotten, and the pivot is not beetle." Traditional opera needs to be moved to attract a wider audience, and continuous innovation in form and content is the only way.
Innovation breaks the "circle wall" of the audience, and the more traditional it is, the more fashionable it is.
Traditional opera cross-border mix and match modern artistic beauty, take the youth version of "The Peony Pavilion" as an example, it has captured the hearts of post-80s college students 15 years ago, and it can still be sought after by post-00s today. The way always attracts the attention of young people.
Innovative forms of communication meet diverse needs.
Webcasting is a test of opera in seeking out-of-box revenue. The "Shanghai Yue Opera Troupe's Special Live-broadcast Public Welfare Concert" has been viewed by 2 million people on more than ten online platforms.
Yue Opera opened up the situation in the form of "online live broadcast", became the "leader" of traffic, and then became fans through offline tours.
Compared with the multi-level push of Yue Opera, the online pioneering of Shanghai-style Peking Opera has unexpectedly gained a new world at Station B and Douyin, the gathering place of two-dimensional culture.
This live broadcast focusing on traditional culture was held at station B, and it once rushed to the 11th place in the entertainment live broadcast list, and received more than 20,000 live interactive barrages. Famous celebrities interacted with the audience frequently, winning applause and deepening cultural recognition.
This is the confidence of famous actors for their own skills, and it is also the password for famous actors to win young audiences.
Innovative traditional opera meets the entertainment and aesthetic needs of contemporary people.
Times are changing, and opera has to keep up with the rhythm.
Opera should pay more attention to the needs of young audiences in the Internet age. First, it needs to be beautiful, with the unique beauty of opera, drama, voice, and individual actors. Second, it needs to be truthful and kind. In the artistic appreciation of edifying emotions, one can feel the beauty of life. A certain sense of reality in an era of history.
Opera can achieve an organic combination of truth, goodness and beauty. It can be integrated into the daily life of modern life through word of mouth, and it can inherit culture and enhance self-confidence. Opera can win young people and a better future.
(Li Ji)