China News Service, Beijing, March 11th.
After experiencing the impact of the epidemic and industry adjustments, the film and television projects that start in 2022 are quite a weather vane.
Including "The World", which made the audience "break the defense", many high-quality explosions have brought "a good start".
The first is the "High Burning" male frequency IP adaptation "Knife in the Snow" that spans from 2021 to 2022, which has achieved 6.7 billion broadcast results.
In terms of the film market, the hilarious movie "This Killer Is Not Too Calm" was released in the Spring Festival, and the current box office has exceeded 2.5 billion, ranking second in the 2022 Spring Festival box office and 19th in Chinese film history.
On March 1, "The World", which touched countless netizens, ended on both TV channels and online platforms.
This tear-jerking reality-themed TV series finally came to an end with the "double harvest of ratings and word-of-mouth" with the popularity of iQiyi breaking 10,000 and Douban's reputation of 8.1.
These works are all from the same producer - Xinli Media.
At the end of last year, "The Swordsman in the Snow" produced by Xinli Media was adapted for film and television based on the original Internet IP, with the big idea of "removing the rough and extracting the essence". It is also an outstanding representative in the field of male-frequency IP adaptation.
Every year, the Spring Festival stalls are crowded and the competition is fierce.
The reason why "This Killer Isn't Calm" can counterattack is both the subject matter advantage - it is the only comedy role in the entire Spring Festival file, and the excellent quality of the film itself - excellent original base, excellent localization adaptation, and Excellent performance by all the actors.
The more important reason is that this is a movie about every ordinary person - it tells the story of a "supporting character", a typical little guy.
The emotional connection inside and outside the play has aroused great emotional resonance from the audience.
"Break the defense" is the key word of the audience's feedback on "The World".
The reason why many audiences can break the defense comes from the strong realism background of "The World".
What shapes such a realistic base is the rich warmth that the show is full of.
Taking advantage of the diversified layout covering film and television, Xinli Media will provide high-quality film and television works for 1.4 billion Chinese audiences across regions, time and space, and break through circles in this spring, leading everyone to not only maintain the family-friendly atmosphere of watching dramas, but also enter the The cinema appreciates artistic creations.
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