With the perspective of "sticking to the ground" and a young Internet sense, "Guardian Liberation West" "locks" Generation Z

　　"There are new police information, please check!" Recently, with the launch of the police documentary program "Guardian Liberation West 3", the police reception hall of Changsha Pozi Street Police Station has once again become the focus of "onlookers" of netizens across the country.

The program focuses on the complex police situation, and tells the real police story in a youthful context, which has attracted widespread attention.

At present, "Guardian Liberation West 3" has more than 180 million broadcasts, nearly 3.4 million people are watching online, and nearly 70% of the audience are young netizens aged 19 to 30.

　　At the moment, a number of positive law popularization programs have come out of the circle due to their "sticking to the ground" perspective and young Internet sense: "Guarding the Liberation West", "No Little Things in a Big City - Stories from the Police Station" and other documentary programs allow netizens to understand the trivial work of grassroots policemen and perceive them. Major topics such as urban construction and social governance; the variety show "The Great Detective" puts social hot topics on the screen, and integrates complicated legal provisions and stylized judicial activities into fresh examples; "Luo Xiang talks about criminal law", "Ah" The UP masters of station B such as "Special Police Officer" use a very personal narrative language and use the platform mechanism of barrage interaction to firmly "lock" the attention of Generation Z audiences.

　Focus on the story of "down-to-earth and hot", creating a suspenseful and interesting sense of youth

　　"Flying on the ground, walking with life, there are stories everywhere, and everyone is the protagonist." "Guardian Liberation West", which first aired in 2019, has attracted widespread attention with a series of "down-to-earth and hot" stories, and it has been broadcast for 3 seasons so far. 29 episodes, with a total playback volume of more than 420 million at station B.

For Changsha citizens, Jiefang West Road is equivalent to Sanlitun in Beijing and Nanjing Road in Shanghai. There are 7 large shopping centers, nearly 2,500 large and small shops, 30 bars and clubs, 1,300 hotels and 1.21 square kilometers in the area. Guest house.

The Pozi Street police station, which is the focus of "Guarding Jiefang West", is located in the core of the area. On average, there are 40 or 50 police calls per day, with the highest record being 117 a day.

　　Facing the massive and rich "material library", the shooting material of "Guardian Liberation West" is not limited to chasing major and serious cases, but selects "trivial matters" that are close to the life of young people, and quickly draws closer to the netizens. cognitive distance.

"In this unscripted liberation west, too many stories take place in the hidden corners behind the prosperity. There may be dark passages that we have never set foot in, and the 'adult sadness' that we have never experienced." The director team said: "When the story resonates with you and me, then we should know how to introspect and persevere when living in the shadows. Only in this way can we prevent other people's stories from becoming your and my 'accidents'."

　　In order to better capture the daily stories of the subjects, non-fiction programs often adopt a panoramic and dead-end chase shooting method.

Videographers work 24-hour shifts without interruption, and some use the "non-intrusive shooting" method to obtain a large number of vivid image materials.

When shooting "Guardian Liberation West 2", a filming team of more than 40 people set up more than 50 cameras, followed and filmed more than 200 cases throughout the whole process, and only about one-tenth of the final broadcast.

　　In post-production, the program team did not adopt the serious and objective lens language of traditional documentaries, but used fast-paced lens switching, combined with fancy subtitles with a sense of variety, creating a huge reversal with frequent accidents, and finally creating a combination of suspense. And interesting youthful net sense.

　　Traffic police guarding road safety, marine police busy in rivers and waters, and special police facing dangerous situations... "Guardian Liberation West 3" expanded the shooting scope. In addition to the police at Pozi Street Police Station, Changsha People's Police Academy and Changsha Water Security were also added. Brigade and other new places, increase the accompanying shooting of marine police, criminal investigation forensic doctors and other police types.

Young police officers such as Qi Xiangyu, Liu Xijun and Song Yue entered the field of view of the audience of Generation Z, and presented a more comprehensive and real police work through their perspective.

The police were unselfish when sorting out the case, and after clarifying the case, they became the "confidant brother" of the client.

This group of flesh-and-blood, lovely and respectable grassroots police not only became a "beautiful" business card for the public security system, but also provided a model for the dissemination of the "urban hero" image of the people's police.

　The fusion of rationality and sensibility, accurately conveying professional and rigorous legal knowledge

　　The popular law popularization program that has recently been out of the circle actively explores new Internet communication methods, and uses vivid cases to enhance the "penetration" of education, so that the audience can be subtly influenced by legal knowledge.

The UP hosts of station B, "Luo Xiang said criminal law" and "Officer Art", used cases that attracted strong attention as "wake-up calls" and "correction guides" to make safety and law-abiding young people's life and work attitudes; "Liangfeng kaze" and The Shanghai People's Procuratorate and the Shanghai Public Security Bureau cooperated to carry out anti-fraud publicity in the form of sitcoms, with more than 1.6 million broadcasts.

　　The twists and turns of the high-energy case and the lively and lively tone of the variety show are in line with the viewing needs of netizens of the Z generation, and are suitable for the dissemination of topics in the new media era. At the same time, the producers also need to accurately control the scale and rhythm, so as to prevent the show from falling into an overly entertaining style. risk zone.

　　In the recently aired variety show "The Great Detective 7", the Supreme People's Court and Mango TV jointly launched the "Great Detective Collegiate Panel" for the popularization of law.

The judges discussed the stories of the program, analyzed the plot cases, popularized legal knowledge, and made recommendations for conviction and sentencing for the illegal behavior of the "murderer" and "suspect".

　　"Guardian Liberation West 3" does not stop at the presentation of "Cruel Youth Story" and "Confused Behavior Award", but uses the mutual integration of rationality and sensibility to dredge the emotional corridor between the audience and the "people in the play", arousing netizens. Resonate and think.

"Look more at the way others have taken, and life will not take a crooked path." Luo Xiang, a professor at China University of Political Science and Law, linked up with "Guardian Liberation West 3" to set up a "Legal Popularization Class" column, which not only accurately conveys professional and rigorous legal knowledge , but also the case analysis to the philosophical level.

Luo Xiang replaced the condescending judgment perspective with a heart-to-heart voice, and discussed the relationship between happiness and responsibility, the choice of life value and other topics with young audiences, and completed the education from the eyes to the heart, from heteronomy to self-discipline in a progressive way. process, highlighting the deeper social value.

　　Reporter Xuan Jing