Suggestions on behalf of members
How to "kill" a standardized way for script killing?
According to a third-party report, the market size of China's "script killing" has reached 11.74 billion yuan in 2020, and it is expected that the market size of China's "script killing" industry will increase to 23.89 billion yuan by 2022.
The rapidly expanding market is also testing the industry's "self-cleaning" ability - bloody content, pirated copyright infringement, mixed scripts... all warn that this start-up industry is far from mature.
At the National Two Sessions being held, a number of NPC deputies and CPPCC members have brought proposals and proposals related to "script killing" to give advice to the developing entertainment industry.
What is "script kill"
The secret room script killing culture format refers to providing one or more of script, secret room, and real scene according to a certain story plot, mainly based on logical reasoning, for interaction between consumers or interaction between consumers and venue staff. form of cultural experience.
Problems faced by "script killing"
Industry unregulated
Content not approved
No copyright protection
...
Regulatory precedent
From March 1, the "Shanghai Interim Regulations on Content Management of Secret Room Script Killing" was officially implemented, and Shanghai officially began to manage the emerging cultural format of secret room script killing.
According to management regulations, all secret room script killing venues operating in Shanghai must submit the scripts in use to the Shanghai Municipal Bureau of Culture and Tourism for the record.
Suggestions by the delegates
Carry out content review and copyright protection for the "script killing" industry.
Relevant state departments shall establish a content review and copyright transaction protection center, and through the Copyright Office or third-party agencies, strengthen content guidance, review, protection and transaction management for content creation, distribution and use, etc.
Administrative management and industry self-discipline division of labor and cooperation models should be established, the management priorities of relevant regulatory departments should be clarified, and the risk points and bottom lines of content safety, production safety, and protection of minors should be clarified.
National People's Congress representative Bie Biliang:
To improve the creation review mechanism
Bie Biliang, deputy to the National People's Congress and deputy editor-in-chief of Chongqing Publishing Group, believes that "script killing" is sought after by young people, respected by the market and supported by capital. The industrial chain is gradually formed.
However, the prosperity of the industry will inevitably bring about fierce market competition, and the problems of "script killing" have gradually emerged, such as the lack of specific industry norms, unclear management bodies and focal points, piracy and infringement, and the existence of pornographic and bloody content, etc. question.
For the management of "script killing", Bie Biliang suggested that first of all, the leading role of the association should be brought into full play to purify the atmosphere of the industry.
It is suggested that relevant provinces and cities establish their own immersive cultural industry associations, improve the organizational structure of the associations, and use the associations as bridges and links to strengthen industry guidance, formulate industry service standards, maintain industry reputation, and comprehensively standardize membership review, issuance of licenses, Qualification certification, business scope, script copyright protection, industry training and industry evaluation and other business practices.
In addition, it is necessary to strengthen the propaganda of copyright law and law, and issue rules for copyright protection.
Strengthen the publicity of the newly revised "Copyright Law of the People's Republic of China" to enhance the legal awareness of practitioners.
Combine judicial and administrative means to carry out copyright protection, effectively combat infringement and piracy, and protect the creation and dissemination of related works as well as the legitimate rights and interests of creators, users and disseminators.
In terms of content, Bie Biliang believes that it is necessary to improve the creation review mechanism. It is recommended that the State Press and Publication Administration, on the basis of the publishing house's original book number, issue a new "script kill" version number to the publishing house, and put the offline boxed "" "Script Killing" belongs to the publishing management scope of the publishing house, and the online "Script Killing" APP and its distribution platform are respectively included in the management scope of online games and online literature. Ensure correct political orientation, healthy aesthetic orientation, and spread mainstream and positive values.
Chengdu Business Daily-Red Star News reporter Qiu Junfeng
Liu Qi, member of the National Committee of the Chinese People's Political Consultative Conference:
Content review and copyright transaction protection center established by relevant state departments
During the two sessions, Liu Qi, member of the National Committee of the Chinese People's Political Consultative Conference, Secretary of the Party Committee and Director of the Chongqing Municipal Culture and Tourism Committee, submitted the "Proposal on Promoting the Development of the "Script Killing" New Business Format" to the conference, suggesting that supervision and guidance should be strengthened to promote the healthy development of the "script killing" industry.
Liu Qi said that in the process of development, the "script killing" industry has problems such as "no approval for content", "no copyright protection" and "no industry supervision".
The content of the script has not been reviewed by an auditing agency, resulting in some works involving supernatural, erotic, violence and other plots; the industry has not formed an atmosphere of respect for intellectual property rights, there are many pirated works on online platforms, and there are no relevant protection measures. Low-price vicious competition has led to a large number of scripts The plagiarism and homogenization of content; many physical stores do not have formal business licenses, and may not even have official stores. Some stores have weak awareness of fire safety precautions, and operate methods involving pornography, terror, and violence, which can easily make young people lose themselves.
To this end, Liu Qi suggested that content review and copyright protection should be carried out for the "script killing" industry.
Relevant state departments shall establish a content review and copyright transaction protection center, and through the Copyright Office or third-party agencies, strengthen the content guidance, review, protection and transaction management of content creation, distribution and use.
At the same time, through cross-border integration and collaborative innovation, it provides immersive industry-wide chain services from IP creation, creativity and space design, software and hardware system integration, investment and financing, and operation management. Upgrade and industrial improvement, urban consumption and nighttime economic activation, etc., build a new ecology of the cultural tourism consumption industry with online and offline coordination, and promote the transformation of achievements in the field of cultural science and technology, integrated innovation and incubation of new projects.
In addition, guide and support the development of "VR+", promote the application of virtual reality technology products in the field of cultural tourism, and expand the application in cultural and tourism scenarios such as urban spaces, urban complexes, cultural venues, scenic blocks, etc., and Internet tourism, smart tourism. and other new models for healthy development.
According to People's Daily Online
Zhang Shuqin, deputy to the National People's Congress:
Formulate norms and standards for the protection of minors in the immersive entertainment industry
A survey of nearly 9,000 teenagers in 10 cities including Beijing, Shanghai, and Guangzhou by the China Youth Research Center and the China Culture and Entertainment Industry Association found that 79.3% of the teenagers knew about "Secret Room" and "Script Killing", 71.2% had contacted it, and 65.2% had express liking.
The younger the age, the higher the proportion of liking "secret room" and "script killing", and the minors are nearly 8 percentage points higher than the youth over the age of 18; the younger the age, the higher the proportion of liking horror "secret room" and "script killing" , the proportion of 12-14-year-old minors who like horror "secret rooms" is 29 percentage points higher than that of 31-35-year-olds, and 34 percentage points higher than that of adults over 36 years old; minors go to "haunted houses" or "secret rooms" in their spare time Play is even higher, 4 percentage points higher than youth over the age of 18.
From these data, it can be seen that immersive entertainment stores represented by "script killing" and "escaping the room" are developing rapidly, and minors, as the main consumer group, prefer horror, suspense and other themed entertainment content.
In order to better safeguard the legitimate rights and interests of minors in immersive entertainment activities, Zhang Shuqin, representative of the National People's Congress and the principal of Beicheng Primary School in Linyi, Shandong Province, put forward the following suggestions:
The first is to move ports forward, standardize supervision, and establish and improve relevant laws and regulations.
Since the management of the immersive entertainment industry is still in the stage of research and exploration, there is a phenomenon of overlapping supervision and multiple management.
Cultural tourism, publicity, fire protection, copyright, public security, market supervision and other departments have relevant management responsibilities. It is recommended to clarify the leading department, improve relevant laws and regulations, and regulate the management of "secret room" and "script killing".
It is necessary to establish an administrative management and industry self-discipline division of labor and cooperation model, clarify the management priorities of the relevant regulatory departments, and clarify the risk points and bottom lines in terms of content safety, production safety, and protection of minors. It is necessary to strengthen the supervision during and after the event. Strengthen prior supervision and promote the healthy and orderly development of the industry.
The second is to establish a working committee for the protection of youth rights and interests in the immersive entertainment industry.
It is recommended that relevant industry organizations take the lead in establishing a working committee for the protection of youth rights and interests, which is composed of youth protection experts, cultural industry research experts, government management departments, industry organizations, related enterprises, and media units to conduct long-term research on youth protection issues in the immersive entertainment industry Attention, in-depth research and professional guidance.
Combined with the psychological characteristics and cultural needs of the youth group, establish a review and evaluation mechanism for scripts, track, judge, and monitor the quality of immersive entertainment products and related service measures in a timely manner, and regularly publish reports on the protection of minors in the immersive entertainment industry.
The third is to formulate norms and standards for the protection of minors in the immersive entertainment industry.
As an entertainment activity integrating technology, art, culture and innovation, "Escape Room" and "Script Killing" have brought a strong immersive experience to teenagers. However, there are currently no operating requirements and norms for minors. I feel that although I "have intentions to do it", "there is no way to rely on it".
It is recommended to formulate and promulgate the norms and standards for the protection of minors in the immersive entertainment industry as soon as possible, such as adding age-appropriate reminders for minors in business premises, adding "not suitable for minors" labels for some scripts, etc., to help operators consciously fulfill the protection responsibility of adults.
According to the WeChat public account of China Youth Magazine
Zhu Yan, member of the National Committee of the Chinese People's Political Consultative Conference:
Increase ideological risk control over "script killing" content
Zhu Yan, member of the National Committee of the Chinese People's Political Consultative Conference and deputy director of the Central Ballet, submitted the "Proposal on Further Strengthening the Supervision of the "Script Killing" Industry.
Talking about the development of the "script killing" format and the legal rights and interests of young people related to it, member Zhu Yan put forward some supervision suggestions.
The first is to explicitly require "script killing" physical stores and online platforms to prohibit minors from entering and using them.
Since the bloody, terrifying, erotic and other content and scenes in "Script Killing" are likely to cause long-term and irreversible damage to minors who are not yet mature, it is recommended that the cultural and tourism department issue relevant regulations to classify "Script Killing" physical stores and Network platforms are managed according to the nature of operating Internet cafes, and minors are restricted from entering and using them.
It is recommended that the market supervision department and the network supervision department increase the random inspection of "script killing" physical stores and online platforms, and punish "script killing" businesses that illegally admit minors to enter and use.
The second is to increase the ideological risk control over the content of "script killing".
It is recommended that the publicity department guide the formulation of industry norms for "script killing", establish and improve the cultural review mechanism and copyright protection mechanism for "script killing" scripts, and the market supervision department strengthens the dynamic supervision of the "script killing" market to prevent the disorderly intervention of capital. Barbaric growth, and the resulting spillover risks to the physical and mental development of young people and the cultivation of values.
Strengthen scientific research and judgment on the development trend of new business forms related to "script killing", plan ahead, and actively guide.
The third is to pay attention to the ideological and creative guidance of practitioners of "script killing".
The authors of "Script Killing" are a newly emerging professional youth group, which is significantly different from ordinary online writers and new media practitioners. It is recommended to include them in the new social class, and strengthen the guidance, communication and liaison work for "Script Killing" practitioners.
It is recommended to hold more special training courses on ideological and political leadership for practitioners of "script killing". Writers' associations at all levels encourage, support and mobilize writers at the same level to create "script killing" works full of positive energy, so as to provide more high-quality products for the "script killing" market. .
Guide the "script killing" industry to continuously strengthen self-discipline, integrate the promotion of socialist core values into scripts, and resolutely resist bad scripts that harm the physical and mental health of young people.
According to the WeChat public account of China Youth Magazine