China News Service, Xiangtan, March 9th (Wang Chengqi and Xing Zheng) "In the process of promoting social development, advertising can produce great social effects." On the afternoon of the 8th, a synchronous class of "Advertising" spanning thousands of miles was held in Hunan. Xiangtan University and Xinjiang Kashgar University start classes.

In the wonderful lecture given by Zuo Yingying, a teacher from Xiangtan University, students from the two places frequently interacted and communicated in real time through on-site connection.

  It is reported that this course taught by Professor Zuo Yingying is the first flexible “Synchronous Classroom” course offered by Xiangtan University in Hunan Province in response to the Ministry of Education’s “MOOC Westward Journey” plan. An online and offline "synchronized classroom" activity.

  At the end of 2021, Kashgar University contacted Xiangtan University through the East-West Course Sharing Alliance platform to put forward the teaching requirements for the courses of "Advertising" and "Advertising Creativity and Expression".

During the winter vacation, teachers from both sides conducted in-depth exchanges by building a professional "virtual teaching and research room" online, and discussed the teaching mode of art and design, the innovation of practical courses and the experience of building golden courses.

  "In the current 'MOOC teaching', there are four collaborative teaching modes for professional courses, and Mr. Zuo Yingying chose the most difficult order-based synchronous classroom mode." Liu Zhengjun, deputy dean of the School of Arts of Xiangtan University, introduced that according to Kashgar University's The courses are urgently needed, and Zuo Yingying specially designed and prepared two courses of "Advertising" and "Advertising Creativity and Expression".

  Zuo Yingying said that the choice of order-based synchronous classroom is firstly based on the fact that both schools have opened art and design majors, and the training goals and directions are the same.

Secondly, the "Advertising Planning" course he has been teaching has a strong correlation with the other's two demand courses.

"This kind of teaching is real-time interactive, and the effect is better."

  "Through Mr. Zuo's explanation, we have a certain understanding of advertising, and we have gained a lot." After the class, Ma Yire Aishan, a 2020 art and design student at Kashgar University, believed that she and the students of Kashgar University She is not particularly familiar with the latest advertising design concepts, etc. The exchange of teachers and students in the two places has allowed her to absorb a lot of knowledge.

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