Since he started his business in New York in 1979, Li Xuehai, chairman of the Wittur Group in the United States, has a global perspective, laying out the market, and constantly innovating. His son Li Jiajie has also continued the spirit of his father's daring to innovate, injected fresh blood into the Wittur Group, and made the Wittur Group after more than 40 years. The brand is still young and dynamic.

In this issue of Overseas Chinese Business Road, let us walk into the innovative business road of Li Xuehai and his son.

(Reporter Xu Wenxin Zeng Xiaowei produced Wang Chao)

Responsible editor: [Ji Xiang]