Yannick Florentine 10:30 a.m., March 7, 2022, modified at 10:34 a.m., March 7, 2022
At the start of the 2021 school year, Europe 1 unveiled its new brand platform: "The power of listening".
A campaign articulated around values such as emotion and commitment.
As an extension of the hosts campaign launched last January, Europe 1 has been offering three TV films since yesterday evening which feature three of the station's flagship programs: Europe Matin, the morning show for Europe 1 presented by Dimitri Pavlenko with Sonia Mabrouk, Hondelatte tells and Historically yours worn by the shock duo Stéphane Bern & Matthieu Noël.
Three appointments that have become unavoidable and testify to the capacity of our station to listen to the world, its news, to take a step back, to tell the story of extraordinary destinies or ordinary lives, in a word, to report of the richness of our lives.
Broadcast on TV and digitally, the campaign invites viewers and Internet users to experience the "power of listening" on Europe 1.
For Constance Benqué, President of Europe 1:
"We wanted with these three TV films which activate the presence in the mind of the Europe 1 brand, to reaffirm the identity of the station, its strong anchoring and its historical positioning on the territories of information and narrative.
This campaign is also an opportunity to emphasize the richness of our programs around key figures and to strengthen, through the power of listening, the link with our listeners”
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Click on the name of the show to discover the film
About Europe 1:
Popular, sassy and generous, Europe 1 is the radio station of spirit and mood.
Information, entertainment, culture and storytelling are at the heart of the project offered to listeners every day by the station's talents.
About BETC:
BETC, a communication agency created in 1994, renews the relationship between brands and creation.
Out of desire, curiosity and commitment, BETC creates new synergies and produces its own content in the fields of music, film, publishing, design... Named "International Agency of the Year" in 2019 by Adweek, BETC is designated in 2020 "Agency of the Year" at the Eurobest as well as at the Club des DA and, for the third consecutive year, at the Effie Awards. In 2021, BETC is the most awarded French agency at the Clio Awards and is rewarded with a Grand Prix Film at the Cannes Lions for the film "Crocodile Inside", a first in 30 years for a French agency. It is also the only French agency to appear in the WARC Top Agencies ranking, the ranking which distinguishes the most creative agencies in the world in 2021,
BETC initiated the Magasins Généraux project in Pantin, into which the agency moved in July 2016;
a new place of creation, innovation, production and sharing located in the heart of Greater Paris.
https://betc.com/fr/.