From Maastricht to a town in La Mancha to create a firm 100% 'made in Spain'

Laura González Arriaga (Miguelturra, 37 years old) is a journalist and now also an entrepreneur.

After high school, she left her town and went to Madrid to study at the Complutense University.

After a Master's Degree in Fashion Communication, she worked in this sector for different brands from cities such as

and

In December 2019, shortly before the pandemic (who was going to tell her), Laura lived in Maastricht and decided to take the road back to Ciudad Real, specifically, to Miguelturra, her place of origin.

There, she has founded

, a women's sportswear firm made with sustainable fabrics, durable and designed to be worn many times.

A countercurrent idea, opposed to 'fast fashion', whose 'commandments' are to buy, use and throw away t-shirts every year (being optimistic).

One of her mottos, in fact, is: "We believe in a society that

."

"As a citizen, I tried to be a conscious consumer and buy in a way that respected my values. In Europe there are many

brands and I saw that in Spain there was no offer from firms that were, in addition, sportswear. There I saw a niche ", he says, and wrapped the blanket around his head.

That was the germ of ActandBe.

actandbe

Today, that seed has been transformed into a business with which to make a living.

Before launching himself, he acknowledges that the reference of an entrepreneur for whom he collaborated in communication tasks was very inspiring.

Who knows if her example will be, in turn, the push for others.

From a town.

why not?

Laura González evaluated the pros and cons of the place that would be the epicenter of her company.

"Doing the numbers I saw that the cost of settling in my town, Miguelturra, in Ciudad Real, was more affordable. Having an office, shop and warehouse is cheaper for me and the family network also helps," she acknowledges.

In addition, "the transport companies arrive perfectly" and in

at the homes of their clients.

Thus, Laura pulled savings and asked for a loan to start her business.

She designs

that, although they are designed for exercise, follow a

that transcends the purely sporty.

She has clients in Barcelona, ​​Madrid, the Basque Country and also outside of Spain (Germany, Belgium, Holland...) and although she admits that she does not have many buyers in her town, little by little they are getting closer and closer. to her store.

durable clothing

actandbe

ActandBe is supported by its designs, by a pattern maker who executes the technical details, by suppliers of organic and recycled fabrics, and by three workshops that turn their ideas into reality.

All under the premise of

.

"My clothes are more expensive than what you can find in a fast fashion chain, but not more than those of a normal sports brand. My audience is one who knows that fashion has a cost behind it and that it is cheaper to manufacture in Asia than here. I address those people who are looking for long-

and buy according to their ideas and values," he says.

Laura faces the post-pandemic era with optimism and hopes that consumption will recover: "The pandemic has been positive in that there is more talk than ever about sustainability. Many people have accepted this discourse and it benefits us that there are more and more people willing to buy otherwise," he concludes.

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