The Delph platform wants to democratize NFTs to the general public.
Launched at the end of February, it made it possible to support the candidate Gaspard Koenig using four NFTs created in 200 copies.
Can we envisage solving the problem of abstentionism using this new technology?
As the first round of the presidential election approaches, the specter of abstention hovers.
What if NFTs (non-fungible tokens that allow any virtual item to be resold thanks to a certificate of authenticity listed on the blockchain) could partially solve (let's not be too ambitious) the problem of abstaining from young people?
This is the profession of faith of the founders of Delph, a platform that allows you to support a presidential candidate or a cause by buying these particularly popular virtual tokens.
Recently, Delph collaborated with candidate Gaspard Koenig, the philosopher behind the Simple movement - which failed to obtain all 500 signatures - and she is currently working on an NFT to support a Franco-Ukrainian NGO.
“We created themed NFTs, adapted to Gaspard Koenig's program, explains Simon Pastor, co-founder and CEO of Delph.
We released four, in 200 copies, each representing an idea of his campaign: the legalization of cannabis, universal income, the right to living, and simplification which is the main axis of his candidacy.
Making sense of NFT
The four NFTs, as an illustrated image, represented the contestant with a reference to one of the four ideas.
Pins of a cannabis leaf on Gaspard Koenig's jacket for legalization, a reference to the song
Basique
of Orelsan to illustrate the simplification, a chick drawn on the shoulder of the candidate for the right to living and a trampoline for the universal income.
Through the acquisition of the NFT, the buyer shows his support for the candidate or simply for the idea defended by the aspirant to the Elysée.
"We do not buy the token for its speculative value but to support the cause, we give meaning to the NFT", insists Simon Pastor.
In the same way that Booba's NFTs allowed access to the rapper's concerts or titles in preview, the token could, depending on how it was designed, allow the purchaser to meet the candidate he supports or to access to debates, for example…
For now, NFTs are flooding the media but they are struggling to reach the general public due to the complexity of the technology.
“We developed the Delph platform to solve the problem of trust, that's why we didn't just create a collection of NFTs on OpenSea [a market place for NFTs].
Developing a partnership with credible personalities and organizations gives confidence,” continues the co-founder of the platform.
On the one hand, Delph is bringing a new audience to cryptos and, on the other, it is trying to reach a depoliticized target, a bit like the politicians who launch themselves on Twitch or TikTok.
They hope to reach potential voters who are not attracted by traditional formats (television debates, press interviews, etc.).
A bet lost in advance?
“What we have known in sociology of the media for sixty years is that it is not because we talk to people that they will vote for you, underlines Sophie Jehel, lecturer in sciences of the information and communication at the University of Paris 8, specialist in issues around young people and the media.
If we address young people by going to the places where they are, we necessarily have more chances that they will encounter the political discourse in question, this can be perceived as attention to young people”.
We are not going to succeed in getting them to vote.
But not all 18-24 year olds are disinterested in politics.
“You have very committed young people and they will be interested in NFTs, but it is a small minority”, continues Sophie Jehel. Similarly, the most qualified and most informed part of young people, who are not necessarily politicized , could be seduced by this offer.
“It was striking to observe that Christiane Taubira was very supported by part of the young graduates.
Perhaps the NFTs would have helped them support their candidate, ”considers Sophie Jehel.
With only a hundred NFT purchases on Delph, we are still far from reversing the electoral situation in France.
It must be said that its launch suffered from the war in Ukraine.
But the ambition remains high and with 40% of under 35s saying they are ready to invest in NFTs,
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Youth
Abstention
Presidential election 2022
Culture
NFT
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