China News Service, Beijing, March 3 (Wang Qinyi) On February 22, which just passed, there was a general upsurge in marriage registration in various places.
The reason for this upsurge is that "2" homophonic "love" has the beautiful meaning of "pairing in pairs". Therefore, February 22, 2022 has become the "most loving day in history".
From "1314", "520" to "2.22", the young people in this session are used to being alone, but they are eager to have a love that holds a hand, which is the voice of most people.
Because of this, there are so many love variety shows occupying the screen, from the previous "If You Are the One" and "Let's Date" to the recent star reality shows "Let's Fall in Love", "Come Again", and then to pure amateur love. The variety show "Signal of Heart", etc., the prospects of the love variety market are promising.
How to stand out in these shows?
Youku launched the first love growth reality show "I Haven't Been in Love". For the first time, it tried to turn the camera to the single group with no love experience, and invited six amateur men and women from different industries to show their life and emotional state.
He Guangzhi, Shen Yifei, Wang Cong, Wang Ju, Zhong Chuxi, Zhai Xiaowen and other guests will conduct reasoning analysis and participate in interaction in the observation room.
Consider the emotional needs of young people today
Why focus the camera on a group of single young people who have never been in a relationship?
Liu Dong, head of Youku T Plus studio and chief producer of the show, said that he has a large number of such groups around him, so he was moved when he discussed the topic with the team at the beginning, "I've Never Been in Love" fully It considers the pain points and emotional needs of young people today.”
What surprised him was that in the early preparatory stage, the program team released the registration form for soliciting amateur guests on the Internet. As a result, more than 40,000 copies were received within three days, and the topic "I have never been in love registration form" appeared for three consecutive days. Hot searches on Weibo sparked heated discussions among netizens.
"The project was not approved at that time, and the hot searches in the past three days gave us a lot of confidence," Liu Dong said.
In the view of Shen Yan, the founder of You Different Culture and the chief producer of the show, the single group is a multi-dimensional existence. "Is he just socially fearful and introverted? Not exactly, many of the people we have come into contact with are excellent. But they are unwilling to follow through. Or they enjoy a person's state, and some people are very active and confident."
"I Haven't Been in Love" also tries to expand the emotional resonance to a wider range.
Through getting along with people of different personalities, "not only conveys the beauty of first love, but also encourages those viewers who are eager to fall in love but have not moved to take the first step. By presenting real stories, other viewers can also find their own reference, Find your heart."
The real power is the most moving
The six guests of "I Haven't Been in Love" are like most of the people around the audience - operators of major Internet companies, senior students preparing for postgraduate entrance examinations, and first grade students who have just successfully landed...
But the question that comes with it is, for the audience, what is the point of watching such a group of show guests who are "more ordinary than ordinary people"?
Shen Yan believes that the real power is the most moving. "In their intimate relationship, they have a sense of clumsiness and greenness, but at the same time they are very sincere." For example, in the first meeting of the first episode, some people kept drinking water because of embarrassment , and some people stared at them.
In order to present the most realistic picture, chief producer Liu Dong emphasized, "First of all, in terms of selection criteria, we should emphasize authenticity. Their appearance may not be that high, and their expression management is not in place, just like the people around us."
Specifically in the shooting, Shen Yan said, "Respect the characteristics of amateur guests, do not communicate with guests during the filming process, and seldom do back-picking (private interviews); to ensure their sense of security, there are more settings at the beginning of shooting. Solitary scene."
Outside the window of the filming location of "I Haven't Been in Love" is the blue sea and the long coastline, and the guests are like traveling to the scene of an idol drama.
In this regard, chief producer Liu Dong explained that he interviewed many amateurs who have never been in love in the early stage, and found that many people have one thing in common - the subjective initiative of falling in love is very low, which determines why the program team put them on the list. In a romantic setting, it is easier to stimulate their love initiative.
In addition, the show has an elaborate pattern design.
With the emotional interaction between the male and female guests, at the end of each episode, the amateur guests will write their thoughts on a note, and then hang it on the wind chimes outside the house.
Such a design is clever enough that the audience will participate in the emotional process of the guests and guess their minds.
For the guests of the show, hanging wind chimes is an indirect and implicit way of expressing their feelings, letting their secrets go with the wind.