China News Service, Hangzhou, February 27th (Tong Xiaoyu) While shopping at the mall, you can also watch a cultural relic exhibition, which is now realized in Hangzhou, Zhejiang.
On February 26th, "National Silk Fashion Museum" opened in Hangzhou Building, a landmark building in Hangzhou, and will hold a long-term special exhibition in it.
This is also the first time that a state-owned museum in China has entered the commercial space in the city center.
It is reported that the museum is jointly built by the China National Silk Museum and Hangzhou Tower.
"It can be said that this is an in-depth integration of culture, tourism and businessmen, and it also brings cultural relics into life and culture into the homes of ordinary people." said Zhao Feng, director of the China National Silk Museum.
The China National Silk Museum is a national first-class museum with a collection of more than 40,000 pieces of fashion at home and abroad.
The "Guosi Fashion Museum" jointly built with Hangzhou Tower has two exhibitions, "Fashion Outline" and "Jindi Kaiguang".
exhibition site.
Photo by Tong Xiaoyu
Zhao Feng said that "making cultural relics alive" is to advocate museums to the public.
Previously, there were some cultural exhibitions in commercial spaces at home and abroad, and many museums also opened cultural and creative gift shops in commercial centers or airports and stations, but they were not museums.
The establishment of the "National Silk Fashion Museum" marks that the China National Silk Museum has become the first state-owned museum in China to enter the commercial space in the city center.
The reporter saw that the museum has also set up an interactive experience area for the audience to restore the scene of the designer's studio in the 20th century.
According to reports, this weekend will also cooperate with the exhibition, hold public lectures, handmade and other educational activities.
According to reports, the China National Silk Museum currently arranges a special curator for the "National Silk Fashion Museum", and will launch four special exhibitions and photo exhibitions of fashion cultural relics here every year.
exhibition site.
Photo by Tong Xiaoyu
On the opening day, the "Outline of Fashion - Selected Western Collection Exhibition of China National Silk Museum" also opened here.
It is reported that a total of 80 pieces/sets of fine cultural relics are exhibited here.
The exhibits are mainly clothing from the 18th and 20th centuries, such as corsets in the 18th century, and romantic dresses in the 19th century.
At the same time, there are works by famous designers such as Lanvin, Balmain and Saint Laurent.
Curator Wang Yilan said that there is little difference between holding an exhibition in a commercial space and holding an exhibition in a museum.
"We won't ignore the academic properties of cultural relics just because we hold exhibitions in shopping malls."
Fashion on display.
Photo by Tong Xiaoyu
Talking about the new museum, Wu Haiyan, a professor at the China Academy of Art, said that moving the museum to the commercial center is a way to activate culture.
She said that there are many museums in Zhejiang, especially Hangzhou.
How to keep them from being "left out"?
In addition to curated exhibitions, it is also necessary to actively "go out" instead of standing in place and waiting for others to "check in".
"If museums can bloom everywhere in Hangzhou, I think they can also add more cultural self-confidence to the people." In Wu Haiyan's view, the establishment of "National Silk Fashion Museum" has extended the reach of museums and expanded the spread of culture. .
"Cultural relics and art are not superior. To make cultural relics come alive is to enter people's lives, change 'individual music' into 'public music', and make it a spiritual nourishment for people's real life." Wu Haiyan hopes that such Museums, "the more the merrier".
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