China News Service, Beijing, February 25 (Reporter Gao Kai) The TV series "The World" adapted from Liang Xiaosheng's novel of the same name is undoubtedly the most existential drama since the Spring Festival. ...This period drama successfully crossed different "intergenerations" and "circles", triggering a nationwide upsurge in chasing dramas.
According to statistics, "The World" has attracted more than 400 million viewers, many of whom are young people.
On the Douban platform with young people as the main users, netizens gave "The World" a high score of 8.1. The report of the Spring Festival TV series released by iQIYI, the online broadcast platform of the drama, shows that people under the age of 30 who watch "The World" Young users accounted for 46.8%.
On the online platform, someone asked, "Are there any post-90s people watching this show?" As a result, more than 1,000 people reported their age, and most of them were post-90s, and there were even post-00 viewers who left a message: "Not only do I chase after myself, but I also ask for it every day. Responsible for reminding my parents, my grandparents, my grandparents and grandparents to watch."
Photo courtesy of the TV series "The World"
As a period drama with an era background far from young people, "The World" does not have the current social hotspots, nor is it a traffic star regarded as "traffic password" by some dramas, and finally relies on solid and highly watchable. The content of the series has reached "everything for the young and the old", and the success of the show broke the circle, once again confirming the inevitable "iron law" of high-quality content production and broadcasting - "content is king".
The idea of "content is king" is implemented in the "details".
According to Li Lu, director and chief producer of "The World", in addition to the storyline and the fate of the characters, the details of the episode can also stand the test.
For example, the date on the calendar card, the furnishings at that time, and the clothes of the characters, "all of which have taken great care."
In addition to the full description of reality, the visibility of the story itself is the foundation for its widespread recognition.
"The World" is adapted from the novel of the same name by the famous writer Liang Xiaosheng, who won the Mao Dun Literature Prize. "Reform and opening up", "state-owned enterprise reform", "going abroad tide" and other historical coordinates, the whole drama, on top of its unique real texture, goes deep into life and tells the helplessness and struggle of the ordinary protagonist in the face of the ups and downs of life.
However, everything is more than that. Based on the strong literary foundation of the original work, the play has successfully demonstrated the brilliance of life and inextinguishable hope in the ordinary and difficult life.
Different from some so-called reality dramas that keep throwing the unbearable and difficult lives of life, "The World" is with the light, and the light in the dust is exactly what the audience needs.
The impact of the epidemic and changes in the world situation have enhanced people's sense of identity with the country. Represented by "The World", a recent series of popular realistic themed works all use small characters to tell the story of China's great era. In his enthusiasm, the desire to look back on himself and the country along the way is clearly visible.
The brilliance of "big times" and "little characters", the harmony of "big environment" and "small characters", and the "intergenerational pursuit of dramas" triggered by "The World" highlights the current audience's demand for national-oriented works.
In the past year, the film and television content industry has undergone tremendous changes. Some video websites have been restricted by business models and policy controls, and have begun to release tightening signals.
Long video has entered a platform period of upgrading from a period of rapid growth. What can we do to meet the next growth, the success of dramas such as "The World" is quite convincing.
"Abandoning vulgar catering, embracing mature minds, using good content to win people's hearts, and serving the forces of goodness are the real long-termism." Wang Xiaohui, chief content officer of iQIYI believes, "Good content is specific to micro-creation, and it is necessary to grasp Innovation of themes and stories, emotional resonance of small people, new expressions of film and television language. Focusing on the backbone of an era and the pursuit of the perfection in the hearts of the public to create content, we must strive to create works that will surprise users with value.”
Before 2020, the film and television industry has been said to be "cold winter". In the process of quality improvement and reduction, many successful works including "The World" have continuously confirmed that "content is king" is "iron" in the production of episodes here. The status of "law", focusing on the times, writing reality, and caring for the present, has gradually become a prominent feature of content creation.
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