The first meeting of the Ministry of the Environment's expert meeting to discuss areas such as lifestyle is held to formulate a new government strategy to realize a "decarbonized society", and consumer behavior is decarbonized. Opinions were exchanged on methods for conversion.
The meeting on the 25th was attended by members from a wide range of positions, including academic experts, top executives of local governments, executives of financial institutions, and young social entrepreneurs.
Among them, Professor Chizuru Nishio of the University of Tsukuba said that consumers' environmentally conscious behavior was mainly due to their high environmental awareness about 20 years ago, but recently their families. We have revealed an analysis that the influence of surrounding behavior such as and friends is increasing.
In addition, Yuki Ono, a 26-year-old who founded a company that spreads electricity derived from renewable energy as one of the committee members, is admiring himself other than his family and friends while advancing the business with an emphasis on word of mouth. He talked about the feeling that people are also influencing behavior.
The meeting is scheduled to gather opinions in late April, and hopes to reflect the content in the strategy of the entire government.
At the end of the meeting, Minister of the Environment Yamaguchi said, "I think there is no doubt that those who control decarbonization will control the next era. I want you to exchange opinions. "