C8 formal notice for "clandestine advertising"

C8 pinned.

Arcom, the audiovisual and digital regulator, sent the channel a formal notice on Wednesday, after several television sequences which it considers to be clandestine advertising.

The Regulatory Authority for Audiovisual and Digital Communication (Arcom) has ordered the C8 channel, belonging to the Canal+ group, to no longer broadcast clandestine advertising, in a decision published Wednesday in

.

The regulator notes several contentious sequences, in particular on March 4, 2021 during the channel's flagship program, Touche pas à mon poste (TPMP), hosted by Cyril Hanouna, who received rapper Booba that evening.

A sequence with Booba in question

"The main guest, present on the set for more than an hour, wore shoes and clothes whose brand was repeatedly viewed and mentioned twice by the person concerned", details the regulator.

This guest, whose cap with the identifiable logo "was the subject of a strong exhibition", "also indicated, at the request of the host who made laudatory remarks about this garment, the brand of a jacket he wore on a previous show and asked the host to order it".

"Object of a significant exhibition, the brands thus presented have been promoted by their association in the image of a renowned artist, particularly among young audiences", points out Arcom.

Also in question are the programs

, presented by Benjamin Castaldi, and

of October 26, 2021: “from around 6:45 p.m. to 9:10 p.m., a columnist appeared on the air wearing a completely covered garment. of its brand's characteristic logo", thus benefiting from "frequent viewing without special precautions to reduce exposure".

A pair of glasses

The authority cites other passages, according to it, relating to clandestine advertising in these same programs on October 7, 2021, with an exposure "greater than two minutes" of a pair of glasses worn by the presenter, the latter having "made the object of laudatory remarks and whose brand has been quoted and thanked".

Finally, the regulator also criticizes the channel for having contributed "to ensuring significant exposure" to a book during "a sequence of approximately eight minutes" on the

even if it recognizes its "humorous dimension".

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• Canal +

• Do not touch My TV !

  (TPMP)

• Cyril Hanouna

• Booba

• Television

• C8

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