What future for African web influencers?

Audio 48:30

Who are the new influencers of the African continent?

© CC0 Pixabay/Contributor

By: Amélie Beaucour

1 min

Still unknown a few years ago, the success of influencers continues to grow on the African continent.

Fashion, humor, cooking, but also business, politics or feminism, the new figures of the web want to weigh but also show a positive image of Africa, beyond the clichés.

Advertising

Followed by millions of people on social networks, companies and brands on the lookout for a new clientele have made no mistake in betting on these new opinion leaders.

The profession has indeed evolved since the beginnings and influencers have gradually become more professional.

On a continent known for its youth and where the smartphone market is booming, the activity has something to seduce.

It nevertheless remains remunerative only for a handful of them.

Who are the continent's new influencers?

Between advertising for brands and opinion, what relationships of trust do they build with their followers?  

With :

Antony Bah

, co-founder of the

agency, a digital strategy consulting agency based in Paris and Abidjan

Paola Audrey Ndengue , general manager of the

streaming app

for Ivory Coast.

Marketing and communications consultant 

Cheikh Moustapha

, content creator.

Author of the travel blog

and the Instagram page Cheikh Moustapha 

At the end of the program, an update on the

which takes place from February 15 to March 15, 2022 with journalist Camille Deloche. 

Musical programming

►

- Emiliana 

►

- Bina Ngo 

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