[Explanation] Yang Li, a representative of the National People's Congress, is a native of Dongting fishermen.
She has always paid attention to issues such as ecological restoration and rural revitalization of Dongting Lake, and has made a lot of explorations on how to make full use of land resources and develop agricultural economy according to local conditions. Rich Gardenias.
As a pioneer on the road of poverty alleviation for residents in the lake area, Yang Li saw the economic value of gardenia after "crossing the river by feeling the stones" and tried to plant a variety of crops. In 2012, she established a laboratory and a nursery factory to cultivate high-quality gardenia. seedlings.
After that, she established a cooperative in the form of "farmers contribute to the land, fishermen contribute, and laboratories produce technology", adopting a cooperative model of unified production and unified acquisition, and relying on the laboratory to develop deep processing such as gardenia tea and gardenia daily chemicals. The products are brought to the market, and farmers in the cooperative can increase their income by more than 2,800 yuan per mu.
[Concurrent] Yang Li, deputy to the National People's Congress and chairman of Haitai Gardenia Cooperative in Quyuan Management District, Hunan
I have a friend who is doing live broadcasts. He came to play with me. After watching our entire industry chain, he was very interested, so he took his team to live broadcast here, because he called traceability sales, then A sales volume of nearly 10 million (yuan).
I said that with such great power, I also want to do it when others are doing it.
[Explanation] In 2021, after Yang Li accidentally came into contact with e-commerce live broadcast, she was shocked by the rapid increase in sales of her products, and then began to try live broadcast to bring goods.
Yang Li, who was on camera for the first time, was worried that it would end in failure, but she did not expect that the 6,000 boxes of gardenia tea products she had prepared were swept away by netizens in one night.
Since then, using live broadcast to bring goods, Yang Li has sold tens of millions of products, which allows her to see the business opportunities that live broadcast brings to the residents of the lake area to produce their own agricultural special products.
Yang Li believes that farmers can develop live streaming as a hobby, and they can not only entertain themselves during slack farming, but also sell their own special products to increase their income.
This will not only allow more high-quality specialty products to go out of the lake area, but also achieve low-cost, high-quality and traceable products, so that consumers can rest assured, thus forming a brand effect.
[Concurrent] Yang Li, deputy to the National People's Congress and chairman of Haitai Gardenia Cooperative in Quyuan Management District, Hunan
What I hope most is that farmers' agricultural products will not rot in the fields, but must be turned into money, must be turned into commodities, so that farmers' purses can be bulged. This is the best.
Therefore, the country wants to develop e-commerce. I feel that this rural e-commerce has great potential and can play a better role in rural revitalization.
[Explanation] Based on personal experience, Yang Li suggested that relevant departments can increase their support for rural e-commerce, encourage farmers to bring goods through live broadcast, and provide relevant training courses to increase the attention to the flow of farmers' live broadcast of goods.
Reporter Fu Yu Xu Zhixiong reports from Yueyang, Hunan
Responsible editor: [Li Ji]