Peter Saville: "The design moves even more than the musicians"

• The Sound and the Fury Joy Division

Peter Saville knows himself to be immortal.

Founder of the legendary Factory record label, responsible for designing some of the most iconic covers in music history, grew up with members of Joy Division (later New Order), survived

Manchester's

in late the 70s that reflects the homonymous film by

, he became friends with Brett Anderson (Suede) and Jarvis Cocker (Pulp) in the 90s...

, on a rooftop in the center of Madrid, he unlocks his mobile and shows a picture.

"Look what the hotel service brought to my room."

It is a bottle of mineral water, with the logo of the album

by Joy Division, which he created in 1979.

«More than 40 years later that image survives.

For that person who put it there it must be very important.

.

The young people who in 2022 wear Joy Division shirts may have never heard

or

but they are still captured by that image », she reflects as she takes out the third cigarette of the last minutes.

'Technique', from New Order (1989).

for his career

, one of the great international design events organized by La Fábrica.

His career is crossed by that mythical period in

and associated with Manchester (he came to be named the official designer of the city by the City Council), despite the fact that he has not lived there for more than four decades.

“I went to London in 1979 to make a living from something that had no name at the time: the creative industry.

I was attracted by that cosmopolitan air that I had seen in magazines.

... although in the end I always return to London.

But you know?

I still don't know if I will spend my last days there.

The city has become impossibly expensive, I don't have my own house, and it's already impossible to buy.

'Unknown pleasures', by Joy Division (1979)).

When he turned 30, he decided that

("in my environment they began to have serious jobs, as an architect, doctor or lawyer, and I felt childish with my records") and he opened up to other universes, like fashion, which always fascinated him.

In 2013, for the 80th anniversary of Lacoste, he did something unheard of: «

.

It was the only thing that had been imposed on me from above: not to touch it, because it is the image of the brand.

And I destroyed it.

I stunned them until one of them started clapping and the rest of the board of directors followed.

And why not?, they finally said».

'This is hardcore', by Pulp (1998).

His vision has always been based on that

.

In running away from the rules.

“That was the secret to Factory's success: we were a bunch of friends [visionaries like impresario Tony Wilson and producer Martin Hannett] doing whatever they wanted.

We never make a decision based on financial benefit.

That's why a group like Joy Division who didn't know how to write singles and someone like me were able to do what we did, because nobody imposed anything on us.

He remembers Ian Curtis and puts his hands to his face, opens his mouth to suck in air,

that hanged himself at the age of 23, in 1980. «His was the last authentic pop story .

Many artists have published suicidal love letters, but when he writes

, he is not bluffing!

It is

Of him ».

Suede's 'Coming Up' (1996)

He wasn't particularly a fan of their music (

), but he ended up having a good relationship with the members of New Order and with celebrities from the post-punk, new wave, and rock era. the sinister wave as Andy McCluskey (OMD).

«

.

That's when the money came in and records were sold.

Suddenly there were 50,000 followers behind;

If he hadn't killed himself, who knows what would have happened?

Asked if he would do the cover of any of the artists who succeed today, he is blunt.

"I collaborated with Kanye West [on 2013's

, with a groundbreaking transparent cover], but I'm not interested anymore.

.

Why the hell would someone 20 years old be interested in what a man over 60 has to say?

You cannot understand something that you do not consume, you must dedicate yourself to what arouses your passion at every moment of your life.

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