Breaking the time and space limitations of the traditional learning model, "Professor Lectures" sparked a boom in online courses
Scholars "out of the circle"
Our reporter Li Yunshu
"Hello everyone, I'm Luo Yuming. Today I'm officially on Bilibili (hereinafter referred to as Station B). Please pay attention to me, let's read and play together!"
At the beginning of this year, Luo Yuming, a professor of Chinese at Fudan University, posted the first video on his real-name authentication account.
At the end of the video, he said that a course on the Book of Songs would be launched soon.
"Our beautiful classical journey starts from the "Book of Songs", the source of Chinese poetry."
As more and more experts and professors choose to start classes on the video platform that young people love, the old ridicule of "going to college on a video website" is becoming a reality.
Many experts and scholars "break the circle" on the short video platform and are sought after by young audiences
"Students who have just graduated, come and say goodbye. I had the honor to study your "Shi Shuo Xin Yu Intensive Reading". It's really great! I hope I can 'look all over the world' here!"
In Luo Yuming's first video, there are nearly a thousand barrages full of enthusiasm, including Fudan students who have taken Luo Yuming's course, and more netizens who come here because of their fame and love to appreciate ancient poetry.
User "Bamboo Rain Mumu" commented at the top of the list: "Welcome teacher! I really want to read more traditional Chinese literature classics, but unfortunately the university major has nothing to do with literature, so I can only come here to teach you!"
Not only Luo Yuming, but with the increasing influence of short video platforms, many experts and scholars have successfully "broken the circle" here: Wang Pinxian, academician of the Chinese Academy of Sciences, Dai Jianye, professor of the School of Literature, Central China Normal University, Yu Gengzhe, professor of the School of History and Culture of Shaanxi Normal University... …Short video platforms become the stage for them to spread their knowledge.
"Hello everyone, I'm Wang Pinxian. I'm a professor at the Department of Marine Geology of Tongji University. I study the seabed of the deep sea." On January 21, at the 2021 "Top 100 UP Master" award ceremony, Wang Pinxian, an academician of the Chinese Academy of Sciences, made a special speech. Rigorous and serious.
In June last year, Wang Pinxian released the first video with the account of "Academician Wang Pinxian", and regularly shared popular science knowledge about the ocean.
In his column, he includes "Is the legend of the Bermuda Triangle true or false?" "What is further down the Mariana Trench? Are there creatures in the trench?" and other marine science knowledge, the highest one has more than 3.78 million views.
In the comment area, some netizens were infected by Wang Pinxian's academic enthusiasm and left a message: "If I have the ability and conditions in the future, I also want to dedicate my life to the marine cause of the motherland."
Dai Jianye "became popular" on the short video platform with his humorous teaching style. He arranged classical poetry authors Du Fu, Meng Haoran, Li Qingzhao, etc. into different stories, which were familiar to many young people. His videos have also become popular online courses for many viewers. .
Under the infection of Dai Jianye, some netizens couldn't sit still.
Not only to teach, but also to write poetry, and ingenious, self-contained.
Dai Jianye immediately set up a column called "Writing Poetry Ghosts", which specially published poems contributed by netizens.
"I read four poems in a row, it's so well written, I have no opinion." In the latest video, Dai Jianye said with relief in front of the camera.
In Shaanxi Normal University, Yu Gengzhe is known for his humorous lectures.
On the short video platform, he already has more than 460,000 fans, and a series of historical lectures such as "Things in History" and "Interesting Talks in History" are very popular.
Yu Gengzhe believes that the popularity of "star teachers" on social media is a good phenomenon.
"A new generation of young people has grown up, they have a more urgent desire for knowledge and scholarship, and it is the responsibility of scholars to meet their needs."
It's worth noting that the vast majority of viewers for these videos are young.
At the 2021 China Online Performance (Live and Short Video) Industry Annual Summit, Gu Yu, director of the Bilibili Public Policy Research Institute, revealed that the site has 223 million active users, and the average age of users is 22.8 years old.
"At present, the mobile Internet has become increasingly mainstream, and daily learning through video communities and short video platforms has become a very common choice and habit among young people. Watching videos, live broadcasts, etc. are not just pastimes and entertainment in the past rigid impression. Endowed with mainstream cultural functions such as learning." Sun Jiashan, an associate researcher at the China National Academy of Arts, told reporters.
Fudan University professor Li Ruoshan incarnates "Fudan Mountain Brother", uses accounting knowledge to interpret social hotspots, and realizes teaching and learning
Li Ruoshan, a professor in the Accounting Department of the School of Management of Fudan University, has many titles: the first doctor of auditing in New China, a member of the Shanghai Stock Exchange Listed Company Expert Committee... But at station B, he is a level 6 user "Fudan Mountain Brother".
In June 2020, Li Ruoshan registered his account and quickly gained a large number of fans.
In the video, he uses accounting to interpret social hotspots, and a video about "China's financial system" has been viewed more than 500,000 times.
Li Ruoshan told reporters that the outbreak of the new crown epidemic in 2020 and the school's strict prevention and control measures were the opportunity for him to contact "online lectures".
"At that time, everyone was staying at home, and we also switched to online classes. The School of Management of Fudan University cooperated with a video website and started to put some courses online. Later, they felt that my video playback volume was very large, and they contacted me to ask if they could open it separately. A column that I just want to try."
A big class at school takes hours, or even a whole day; while the video content is as short as seven or eight minutes and no more than twenty minutes long.
"I wasn't used to it at first and felt too fragmented, but there are many young people here who can understand their thoughts, so they like to communicate with them more and more in this way. This is actually a kind of teaching and learning."
In Li Ruoshan's personal account, there are various topics.
The scallops in Zhangzidao, the "independent directors" who run away, and even the cases in popular TV dramas are all Li Ruoshan's sources.
"I like to pay attention to hot topics, use some cases close to life, and combine my professional knowledge to give lectures, so it will be easier for everyone to listen."
He also reads the comments of netizens.
"Everyone's comments will definitely be of great help to me. In the mutual communication, it is also a learning process for myself."
Talking about the most impressive episode of the video he made, Li Ruoshan thought of an incident involving multiple banks, insurance and trust institutions.
He noticed that many of the crowd following the incident were young people.
"Young people care about national affairs, they understand anti-corruption and upholding integrity, the eight central regulations, etc., and they hate corruption very much, which makes a deep impression on me."
The reporter found that in Li Ruoshan's personal account, in addition to lecturing, he also had his spare time, including videos of holding family concerts.
He said: "In academic situations, I am serious, but in private, I am very relaxed and have my own sense of normalcy. Faced with different living conditions, people have different roles. Usually, I am an old man living a retired life. , I hope everyone will treat me as an ordinary person, discuss with me more, and especially look forward to hearing more voices with different opinions."
For experts and scholars who have received attention on video platforms, "Tao Li Man Network" means higher requirements
The data shows that as of September 2021, more than 300 famous teachers and scholars have settled in Station B, covering nearly 100 disciplines and majors, and more than 800 certified university accounts and nearly 10,000 college accounts have also settled in.
The importance attached to knowledge sharing by short video platforms where young people gather is obvious to all.
On the Douyin platform, "academic bulls" such as Wu Yuren, a professor of physics at Tongji University, and Li Meijin, a professor of criminal psychology at the People's Public Security University of China, are widely popular.
Law, literature, science, art... These contents have hundreds of millions of broadcasts on major platforms, and they have become a way for the younger generation to acquire knowledge.
Sun Jiashan believes that the main reason why young people are willing to "class" in the video community is to maximize the use of fragmented time.
"Traditional learning modes take a whole period of time. One of the advantages of the mobile Internet era is that fragmented time can be effectively used to break the time and space constraints of traditional learning modes. On the other hand, the learning modes in medium and short videos are more lively. , also in line with the media habits of young people, so it is more popular."
"I just thought it was interesting at first. How could such a big professor and such a profound topic appear on the video platform? I have to click on it to see it." Netizen "Abby Little Bell" told reporters that he is a second-year undergraduate student of students, majoring in civil architecture, but interested in topics in the humanities and social sciences.
"After watching it for a long time, I found that the professors are very attentive, with profound academic skills and careful editing, so that these courses are easy to read, listen to, and remember very well."
What makes "Abby Little Bells" particularly infectious is not only the hard-core popular science content, but also the humorous and down-to-earth expressions of the professors.
"They are all 'academic bulls', but they have no pretense at all. I remember that at the end of a video, Academician Wang Pinxian used the 'jargon' of a short video website - 'If you like me, please remember to pay attention, and One key and three consecutive'. 85-year-old academician! It was very playful at that moment, which made us feel very close."
On the other hand, for experts and scholars who have received attention on the video platform, "Tao Li Man Network" also means higher requirements.
Compared with students of similar age and experience in the classroom, the online audience is more different, and many of them have quite high academic literacy.
It is a challenge how to tell the academic knowledge to be appreciated by both the refined and the popular.
"I think it's a wonderful thing to have a platform that can open to the general public and invite people to come to class." Dai Jianye said in an interview that before his first online class, he was fully prepared, but Still feeling restrained in the face of the camera, a barrage pointed out this: "Mr. Dai's hands have nowhere to put."
"Nothing can escape the eyes of netizens. In fact, I'm nervous." Dai Jianye said that at first, he took online classes too simple, but he didn't expect to spend a lot of energy every time recording.
In the impression of many people, online classes are popular science content, which is less difficult than the Chinese department class, but in Dai Jianye's view, "the audience of online classes is wider, and many primary and secondary school teachers are listening to my class. The questions asked were also very professional.”
In Li Ruoshan's view, even experts and professors will inevitably have limitations.
Going on the Internet to communicate with young people is also a process of learning and improvement for oneself. "At my age, I can still communicate with young people and bring inspiration, which is also a very pleasant thing in life. We can say that it is a kind of 'two-way'. run to'."
In an era of loud noises, it is more necessary for real scholars to express rational voices. Young people should also strengthen their concentration and enhance their independent thinking ability.
In the era of self-media, everyone can become a blogger and express their own voice.
However, one-sided and emotional information will also be continuously amplified on the Internet, which is easy to mislead young people who are "connected to the Internet" and even students in the early school stage.
Therefore, in the era of public noise, it is more necessary for real scholars to make rational voices and use professional knowledge to overcome obstacles.
According to Ma Ai, a professor at China University of Political Science and Law, there are many misdirections about criminal psychology on short video platforms.
"Some like to make some absolute conclusions, and these conclusions are often biased or wrong."
Unprofessional "short video scholars" and "short video scientists" sometimes deliberately use some curious methods to gain traffic, which confuses or even misleads the audience, which triggers Ma Ai's idea of voicing on the video platform.
In January 2021, Ma Ai opened her own account at Station B.
"The idea at the time was that, as the head resource of Chinese criminal psychology, we must make professional expressions on short videos and not lose this position."
In Sun Jiashan's view, on some social media platforms, there is a situation of "traffic first" and capital manipulating public opinion, which requires full vigilance.
"Especially in the face of some hot topics, scholars, experts, universities, and research institutions should not be easily kidnapped by public opinion, and they should dare to refute the misleading remarks."
"For creators with a large number of fans, the first thing to do is to teach the content related to professional knowledge. When it comes to the content that you don't understand, you must be cautious so as not to mislead the audience." Li Ruoshan also suggested that he hoped that young people would While strengthening learning, we should also strengthen concentration and independent thinking.
"The so-called big coffee's point of view is not necessarily completely correct, we must have the ability to distinguish."
While experts and scholars continue to "get out of the circle", another voice has also sounded in the academic world: "fragmented" learning on video platforms is becoming more and more marketable, will academic rigor be challenged?
"This issue cannot be viewed from one side." Li Ruoshan believes that "fragmented" learning is not systematic enough, but it is a good way to arouse young people's academic interest.
"Using fragmented time for self-improvement and increasing interest in learning is definitely helpful for young people to further contact complete and systematic knowledge."
At the same time, Li Ruoshan also suggested that if young people have the opportunity, they should calm down and go to school or use systematic textbooks for solid learning.
"It must be more helpful for young people to spend a semester, a year, two years or more laying the foundation."
In Sun Jiashan's view, "fragmentation" also means more flexibility.
"The dissemination of short videos breaks the limitation of time and space. It is a global popular cultural phenomenon. Mainstream culture, including academia, needs to adapt to this rhythm. It is not necessary to keep the academic rigor with long speeches, and it is impossible to ask all teenagers to listen to a few. This is obviously unrealistic. For scholars and experts, it is necessary to teach a class of several hours, and a class of ten to twenty minutes.”
"We still need to encourage more scholars, experts, universities, and research institutions to start courses in video communities and short video platforms, spread truly valuable knowledge, actively and positively use the media iterative effect of the mobile Internet, and improve the cognitive level of the whole society. . In the long run, this is good for promoting social development." Sun Jiashan said.